Schubert B2B

MAY 26, 2023

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

Only B2B

DECEMBER 24, 2020

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Don’t Ever Forget To Do An Extensive Market Research .

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Content Marketing Institute

SEPTEMBER 3, 2018

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals. Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Salesforce Marketing Cloud

JANUARY 29, 2024

The people on your list have opted in, which means they decided they want to hear more from you via email. If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. Be ethical about compliance and you are promoting customer trust and best email marketing practices.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Opt for shorter sentences and break down large paragraphs into smaller ones for each specific point.

Case Study 62

Case Study Case Studies Storytelling Studies 62

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c’s Content Marketing Strategy.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Marketing Insider Group

OCTOBER 18, 2023

Journalistic content also has a narrative throughline. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. How Do Journalism and Content Marketing Differ? Credibility is critical for journalistic content marketing. Murrow and Walter Cronkite.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Zoominfo

DECEMBER 23, 2020

This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. When users personally fill out their contact information for content, and explicitly agree to have their information used by your organization, it’s a small win for your database! Dive into New Verticals.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Adhering to the CAN-SPAM U.S.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Why Prioritize Content Creation Before Hiring A Fractional CMO?

CMO 221

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 221

Convince & Convert

SEPTEMBER 28, 2015

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Figure out how to improve engagement in these weaker areas.

Marketing Analytics Tools 163

Marketing Analytics Tools Planning Content Marketing Marketing & Strategy 163

SendX

MARCH 18, 2021

With that in mind, let’s discuss the fundamentals of an email marketing database. When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”?

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Webbiquity

FEBRUARY 5, 2016

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Content engagement, budget, and variety are also commonly mentioned among those top challenges. Guest post by Joan Guilbert. About the Author.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. What is a lead magnet? Challenges.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Check out the video below from CMWorld 2019 for a good overview. Enterprises are likely to opt for Salesforce. Content Marketing Software. The last category is content marketing software.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Planning Work Management Paid Search Agency 106

Martech

OCTOBER 19, 2023

Other types of reporting visualizations, such as bar charts or pie charts, are not as effective when comparing if the data is above or below your goal, such as finding out “How close are we to achieving our monthly renewals target?” Better engage with website visitors by adding videos to your CTA modules (beta).

SMS 122

SMS Bundling Terms and Conditions Opt-out 122

Webbiquity

OCTOBER 21, 2022

Search engine optimized copywriting not only ensures a great user experience, but it is also important to stand out among competitors. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. What Is an SEO Copywriter?

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Content4Demand

FEBRUARY 26, 2020

It grants the following rights to California consumers: The right to know what personal information is collected, used, shared or sold The right to delete personal information held by businesses and, by extension, a business’s service provider The right to opt out of sale of personal information.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Webbiquity

MARCH 8, 2022

So, do some research to figure out what will make them take notice. If you are in charge of marketing for a SaaS company, you may already have this data in your company dashboard and your technical team can find it. Right from the start, it figures out the audience. That’s why using content upgrades can improve conversions.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Vision6

OCTOBER 12, 2022

We don’t recommend opting for this strategy. It’s important to keep our event top-of-mind by sending out regular reminders to our database. Any higher than this usually means the content you’re pushing out doesn’t particularly resonate with them or you may be sending out too many emails.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Marketing Insider Group

MAY 2, 2023

Put down the spaghetti and grab your zero-party hat, because it’s time to get serious about your content marketing strategy. In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts. Are you ready to craft a content strategy that converts?

ROI 232

ROI Webinar Metrics Privacy Content 232

Albacross

FEBRUARY 19, 2019

The truth is, a lot of companies waste precious time and resources developing content that no one’s interested in reading, so it’s no surprise that this type of content doesn’t do anything to attract new customers for the business. However, that doesn’t mean that content can’t be incredibly powerful for generating targeted leads.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Marketing Strategy 97

Brandpoint

APRIL 8, 2019

” These six reasons below can help convince you (or your higher-ups, perhaps) that dedicating time to sending out weekly newsletters will move people through the marketing funnel and drive sales, all while strengthening your brand’s identity. More opportunities to drive traffic to your past content library.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 100

Content Marketing Paid Search Agency Storytelling Content 100

Webbiquity

AUGUST 1, 2023

How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Avoid mass outreach, visit blogs before you reach out and follow any contact instructions they provide, and never be guilty of any of the deadly sins of the deadly sins of guest blogging outreach.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Scoop.it

JUNE 1, 2021

5 Major Content Curation Principles for Online Retail Brands. Now let’s move on to the five main principles of curation that any eCommerce business should keep in mind while crafting their content marketing strategy. So, ASOS still needs to work out its curated content. Shopping tags, certainly! Find a Golden Mean.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

Content Marketing Institute

DECEMBER 3, 2021

Global cosmetics brand Lush opts out of major social platforms. Continue reading → The post 3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization appeared first on Content Marketing Institute. Domino’s franchisees help competitors fight back against delivery-app fees.

Social Media 102

Social Media Personalization Opt-out Media 102

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. But what happens once Marketing Insider Group gets that traffic? It’s more than just adding a form to a page and expecting someone to fill it out. Avoid using technical terms or listing out features on the page. But, it’s easier said than done.

Marketing Websites 293

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 293

ClearVoice

FEBRUARY 17, 2019

A few are ones you likely already have heard of, like Yoast, but we include them here because if you’re not already using them, then you need to pull your head out of the sand and get them installed. OneSignal — This plugin allows you to show notification opt-ins when people hit your website. Check out a live demo here.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. This metric can determine whether or not users are interacting with your email content. Content Marketing. Ever hear the commonly used phrase “content is king”? Find out our top CRO best practices and quick wins. Double Opt-In. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90