Why You Need a Content Marketing Plan [+ Free Templates]

Litmus

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one.

Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team.

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Why You Should Invest In Content Curation

RockContent

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. How do you fill your editorial calendar with quality content without sacrificing quality? One good answer is curated content. What is curated content?

7 Content Curation Tools Without Which Your Strategy Is Incomplete

DivvyHQ

In the content marketing game, many practitioners feel the pressure to out-produce and out-promote their competitors. But there's a simple practice that can relieve some of that pressure: content curation.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Content Curation: What Does It Mean for Your eCommerce Business

Scoop.it

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well.

5 Easy Places To Curate Content for Social Media

Content Marketing Institute

You can publish a steady stream of social media content that attracts an audience without creating it from scratch. Content curation. Continue reading → The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute.

How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?

How Successful Sales Teams Use Content Curation

Scoop.it

Creating useful, unique, and engaging content usually takes a lot of time and effort. To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content. What is curated content?

Accelerate your Content Curation with RSS Feeds

DrumUp

Reading Time: 3 minutes Everyone always focuses on the creation of content. Then, they focus on the marketing of content. But what about the curation of content?

RSS 57

How to Legally and Ethically Curate Content

Scoop.it

If you’ve spent any time on this blog, you know that content curation is the main focal point – and for good reason. But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. What is Content Curation?

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. But what is content curation? What is Content Curation?

Curating on mobile: the key to content curation consistency

Scoop.it

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. If you curate every couple of weeks or months instead of multiple times a week, you just won’t see the results you want.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

Content Curation in Practice

Avitage

An article about recent research results on content marketing spend caught my eye. Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content. We call this content curation when content originates from a third party source (this link is an example of one use of curation). I copied the link into our content inventory (you have one of these, right?).

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. Content Ideas.

Curate the Ultimate Content Marketing Library With These 51 Book Picks

Content Marketing Institute

Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. You can’t judge a book by its cover. You can judge it based on recommendations of your peers.

6 Tips for Curating Content to Build Social Media Exposure

Scoop.it

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. There’s little point in curating your content if it’s not going to strike a chord with your target audience.

4 Examples of Content Curation Done Right

Oracle

In recent years there has been a lot of buzz about content curation , given its power to help fuel content marketing and better engage an audience. By now most marketers have heard of curation conceptually, but may not be familiar with how their peers use it in the real-world. Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.

Content Marketing How to: Leverage Existing Content

Biznology

Earlier this week, I was chatting with a client about the content deadline he had missed. So you won’t be surprised to hear that the single most common complaint we hear is about not having the time to create enough content. The larger problem is that creating content does take time.

Tips to Avoid Wasting your Content Curation Efforts

DrumUp

Nothing has improved promotion and customer relationships as much as content marketing. Businesses everywhere use content (blogs, social media posts, and other formats) to educate their customers, and improve their products. But while we are talking about content, which generates 3 times as many leads as traditional marketing, we’re often forgetting one key category: Content Curation Content Marketing Social Media Tips content curation tips drumup

Why Content Curation is Relevant Today and a Bonus List of the 10 Best Free Content Curation Tools

DrumUp

Reading Time: 6 minutes Whether you’re a marketing manager, business owner, blogger, or social media personality, it can be tricky to find the time to create all of the content that you want to share. While you can turn to content marketing services to take some of the strain.

Content Marketing Strategy 101: Incorporating Podcasts to Diversify Your Content Marketing

DrumUp

Content Curation Content Marketing Strategy DrumUp ResourcesReading Time: 4 minutes Many of us hear “podcast” and immediately start thinking of industry giants such as Joe Rogan and TED Talks.

How To Stay Top-of-Mind For Your Audience With Content Curation

BuzzSumo

But with strategic content curation, you can become the go-to industry source they’re looking for. Content. As days pass, more and more content gets published, good or bad. This is a serious blow to digital marketers everywhere. Types of content curation.

How to use data for content curation

Sprout Social

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. What is content curation? sharing content.

How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. A guest post by Lior Levin.

B2B Content Marketing Practices that Work

BOP Design

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective.

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. Maximizing Leads Driven by Created Content.

What Is Content Curation? Why Does It Matter for Inbound Success?

SmartBug Media

It’s my favorite yearly exhibit because of how the museum directors decide upon the themes and build a curated collection based on that theme. Content Curation Defined. 4 Reasons Content Curation Is Important. Fill gaps in your content calendar.

Everything You Need to Know About Curating Twitter Content

Scoop.it

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Managing social media and creating content, after all, is a full-time job.

Why is content curation full of quality and quantity

Scoop.it

Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . Fundamentals of content curation.

Content Curation Tips and Examples to Fill Your Editorial Calendar

Content Marketing Institute

Content curation is a handy technique for all content marketers. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. The problem is that social media marketing is notoriously self-centered.

The 3 Pillar Content Marketing Strategies

DrumUp

Reading Time: 7 minutes The new decade is on the rise, and with many technological advancements happening in the world in every aspect of businesses, content marketing has taken a new turn too. In the context of marketing, measuring results can be complicated.

Top 7 Content Curation Tools You Can’t Miss in 2022

Outgrow

Top 7 Content Curation Tools You Can’t Miss in 2022. We have talked a lot about content creation in the past. But let’s be honest, churning out quality content at high frequency can be tough. What Does Curated Content Mean? Top Content Curation Tools.

How To Use Content Curation To Build a Loyal Audience

Scoop.it

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc.,

Why Your Sales Teams Should Embrace Content Curation

Scoop.it

Content can make us smile. HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Curated content is a great lead nurturing tool. Share Information with Marketing.

Content Curation on Social Demands More Than a Shared Link

Content Marketing Institute

Simply copying and posting links is not an effective content curation strategy for social media. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.

Types of Content Each Member of Your Sales Team Should Be Curating

Scoop.it

Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects. There’s no one-size-fits-all approach to content curation , though.

Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it.