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A Quick Look at Advanced Television Advertising Tactics

NuSpark Consulting

Is Advanced Television part of your media buying strategy? The post A Quick Look at Advanced Television Advertising Tactics appeared first on NuSpark Marketing. Here’s an introduction to connected TV and addressable TV. >.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more leads for your business. Ready to maximize impact with paid content distribution?

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

They don’t think of those channels in aggregate as “television programming.” Similarly, Walt Disney Television owns ABC News, The Disney Channels, EPSN and more. HGTV, or any other television network, doesn’t just randomly put an episode on the air.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Ninety-five percent of consumers have a mobile device in hand, or at least on hand, while watching television.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Smartphones combined these 2 technologies into the palm of our hand. That is why 80% of CEOs are unhappy with the job marketing is doing. So what is marketing going to do now? Source: SmartInsights.com.

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The TV Is No Longer a TV

Chris Koch

brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group. Brand, Reputation, and Positioning Latest Post Aereo Cable television Convergence Consulting Group IPad Netflix New York Times Television United States' How have you changed the ways you consume entertainment?

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Wednesday Wisdom: Is Your Brand Future-Proof? How AI, video, and customer impatience will affect your business this year

Biznology

This is the second in our series of Wednesday Wisdom articles from Consultants Collective on hot topics in business and technology 2019. Plus, the power within today’s smartphones puts a virtual television studio in everyone’s hands. Have ideas or predictions of your own? We’d love to hear them. Snapchat, Instagram, and YouTube).