Remove press-room
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How to prove the benefits of webinars with engagement data

Martech

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. More from the MarTech Conference >> Understand audience interests. “In Elena Hoffman, Sr.

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Beyond the Existing Customer: Important Potential Audiences for Your Content

ClearVoice

Update letters, presentations and press conferences all have their place in the spectrum of how companies communicate with investors and shareholders — and the content mix changes based on how big your company is, and how your key investors like to hear from you. It might evolve to include press outreach with multi-prong communication.

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Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

.” “A low unemployment rate means more companies are leveraging data and tech for hiring purposes–and bringing people with nontraditional backgrounds into their human resources departments.” Can you imagine the small talk in the NASA break room on that fateful day three? People on my floor seem really happy.”.

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A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Vanta used YC’s resources to source older, more established YC startups: “ We got our first 10 customers through YC. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. This is why we did YC.

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I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Buffer

By being truly present for people online, they are more likely to think of me when they need my services, suggest me as a speaker when they get involved in their company’s DEI initiatives or employee resource groups, or refer me when they hear of someone else looking for disability speaking or disability inclusion consulting.

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The Surefire Way to Engage Your PR Audience: A Strong Opening

Bluetext

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Of course, there is room for nuance, detailed explanation, and essential facts in PR messaging. Interested in taking your press strategy to the next level?

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