Hubspot

APRIL 14, 2021

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team's objectives. Use these examples as inspiration as you're designing your own. Canvas Conference.

Conference 95

Conference Design Marketing Websites Best Practices 95

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 219

B2B Thought Leadership Lead Ranking B2B Marketing Planning 219

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Contributed post.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. B2B Marketing Exchange – February 25-27 – Scottsdale, AZ. Michael Brenner , Marketing Insider Group.

Conference 94

Conference Planning Content Marketing Content 94

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 21, 2022

This may include meditation and yoga workshops, dedicated “brain breaks” designed to inspire creativity, “unplugged” tech-free zones, outdoor activities, massage stations, and other sessions designed around wellness. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years.

Trends 270

Trends Marketing AI Co-Registration Conference 270

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. Register and watch The MarTech Conference here. Get MarTech! In your inbox.

Marketing AI 130

Marketing AI Planning Paid Search Agency Work Management 130

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Many conferences this year are even streaming for free online.

Conference 63

Conference Advertising Agencies Peer-to-peer B2B Marketing 63

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. What stood out was that the smoothest deployment happened when the creative and technical work was done by two independent agencies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management.

Digital Asset Management 127

Digital Asset Management Work Management Marketing Management Distribution 127

Tomorrow People

APRIL 8, 2021

These examples are not commissioned advertisements, but the work of creatives responding to requests for concepts from One Minute Briefs on Twitter (@oneminutebriefs). Each day, a brief asks participants to promote an item or theme, and creatives often use major brands as a vehicle for their idea. It’s an ingenious piece of design.

Brand Identity 156

Brand Identity Branding Ad Exchange Work Management 156

SmartBrief - Marketing

MAY 3, 2024

At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped. Here are some notes and observations from my time at OAAA’s OOH Media Conference.

Marketing AI 78

Marketing AI Advertisements Advertising Guidelines 78

Martech

MAY 30, 2023

Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study. This is a marketing channel that matters. She’s also the host of Adweek’s Metaverse Marketing podcast. In your inbox.

Paid Search Agency 121

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 121

Marketing Insider Group

OCTOBER 20, 2020

You’re sitting in a conference room. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Why is Webinar Marketing Important for B2B Businesses? Someone experiences that “Aha!”

Webinar Metrics 335

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 335

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Get innovative and creative Salesforce professional Jessica Mills shares, “Building a portfolio lets you have fun and unleash your creativity and out-of-the-box thinking. Ready to stand out?

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Oktopost

SEPTEMBER 15, 2021

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Barriers 129

Barriers B2B Thought Leadership Transparency Thought Leadership 129

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Page design should be visually consistent with the email in order to provide a cohesive user experience and avoid any hesitation or confusion. Am I taking too long to “set up” the offer?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. DigiMarCon Digital Marketing Conference. Digital Summits. Digitalsummit.com.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. has launched.

Marketing AI 137

Marketing AI Paid Search Agency Trends Copyright 137

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. ” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. .” The idea is to teach us about the ideal customer.

Buyer Personas 217

Buyer Personas Storytelling Creativity Conference 217

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Brand Identity 118

Webbiquity

APRIL 7, 2020

Even when most meetings were still happening in conference rooms, her approach sparked the interest of many professionals she talked to. Through a focus on visual design, customers are gently nudged into behaviors that help create more effective meetings. Much prospecting was done via in person events and at conferences.

Work Management 269

Work Management Marketing Management Burn Rate Word of Mouth 269

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Ryan is truly an old-hand at email marketing.

Email Marketing 125

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 125

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. We were able to create a beautiful and bold design that stood out from other booths.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Martech

DECEMBER 19, 2023

We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Paid Search Agency 130

Paid Search Agency Classified Ads Advertising Agencies Work Management 130

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Register free.

Digital Asset Management 123

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 123

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. New team members have to be creative and also scientific. And even [you’ll need] creative designers.”.

Data Hygiene 113

Data Hygiene Ad Building Marketing Automation Services Marketing Management 113

Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house How will these changes affect agencies? “I

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 119

Contently

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Is our marketing automation platform linked with our web conferencing account? How are we inviting them?

Storytelling 218

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 218

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Asset Management 110

Digital Asset Management Cost per Lead Work Management Paid Search Agency 110

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Work Management 215

Work Management Marketing Management Marketing & Strategy Marketing Strategy 215

Biznology

MAY 11, 2017

In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152