Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Well, Google is pretty smart at matching search results with search intent.

Keywords 96

Keywords Paid Content SEO Lead Scoring 96

Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. Google Analytics will be key here, as will campaign URLs.

Marketing Analytics Tools 325

Marketing Analytics Tools Content Marketing Work Management Marketing Management 325

KoMarketing Associates

NOVEMBER 29, 2016

As I was binge watching the first 8-episodes this past weekend (for the second time), I realized how much the show correlates with Google and their numerous algorithm updates. I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP.

Google 120

Google SERP Correlation CAN-SPAM 120

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. You’ll likely discover several previously unknown competitors scaling the SERPs for your top keyword targets. What Is SEO Competitor Analysis?

Analysis 119

Analysis SEO SERP Domain 119

Directive Agency

DECEMBER 13, 2019

The objective of Google is to provide users with the most relevant results for their queries. In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. of the search results were comprised of some review site or comparison article. Shifts in the Search Engine Result Page.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Conductor

NOVEMBER 4, 2021

The holiday season represents an enormous opportunity for marketing teams as consumers flock to Google to search for the latest, greatest, and trendiest must-have gifts. But, as all SEO and Content Marketers know, there is nothing more terrifying than not showing up on the SERP. How will Google crawl my content?

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

ClickZ

JUNE 15, 2023

Let SEO drive your blogging strategy Blogging is a great way to capture additional SERP opportunities, including: Featured snippets Featured snippets rank on top of search results, immediately below the ads. Everyone knows that the more quality, natural backlinks you earn for your website will help improve your rankings on Google SERPs.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Hubspot

OCTOBER 13, 2020

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Understand your brand’s current visibility on the SERPs.

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Directive Agency

FEBRUARY 28, 2022

Like B2B SEO, this relates to performance in Search Engine Results Pages (SERPs) but it focuses on a broader audience and is not specific to someone at a certain type of business. When searching for a product as a consumer, you are likely to search for terms related to a product or service you’re interested in purchasing.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. I Googled it and took the top ranking URL and put it into Ahrefs.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

MARCH 2, 2021

That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. She searches for “outsourced content creation services” on Google. Peruse page one of Google. Don’t forget about the loyalty stage. Use the right tools.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Serpstat also sets itself apart in terms of databases, as it has one for every country and state in the world (230) and has a Google keyword database of 2.4 Rank Tracking Comparison. Keyword research. billion for the US alone.

SEO 161

SEO Tools Paid Search Agency API 161

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. It works great when someone googles a TOFU keyword and then downloads your lead magnet.

Top of Funnel 123

Top of Funnel SEO B2B Paid Search Agency 123

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 📃 The challenge : SEOs often take last year’s performance as a baseline when forecasting, but that’s growth on growth.

Forecasting 114

Forecasting SEO Microsite Domain 114

Content Marketing Institute

OCTOBER 16, 2018

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Find the gray box, “Add comparison,” next to the topic name. Here’s the kicker.

Long Tail Marketing 102

Long Tail Marketing Google Domain Keywords 102

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try?

Google 69

Google Verticals Click Rate Eye-Tracking 69

Contently

AUGUST 2, 2021

Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

Hubspot 76

Hubspot Cost Google Process 76

BenchmarkONE

JULY 22, 2021

Open to Click Comparison. Google prioritizes mobile page load speed in its assessment of your website, which is a key consideration for mobile users. . SERP Ranking. A good SERP ranking can help to strengthen the perception of a startup business. These look at all the steps a user takes before purchasing from you.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

MAY 26, 2021

For comparison, the following are long tail keywords: Warm socks made of wool. Of course, your ability to rank on the first page of the SERPs for any short tail keyword depends on your overall SEO strategy. Say you sell all kinds of socks and a logged-in Google user searches for “wool socks.” Ankle socks. No-show socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page? What's the worst-case overall?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Then, this happened (30-day view): C'MON, GOOGLE! It's impossible to say whether the original drop was deliberate on Google's part, an unintentional consequence of another (deliberate) change, or entirely a bug.

Features 67

Features Comparison Keywords SERP 67

Optinmonster

JANUARY 29, 2024

Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Before we get started, you’ll need to have Google Analytics set up on your site. Use tools like Google Search Console to track your content’s organic search traffic.

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Conductor

FEBRUARY 18, 2020

The first was a blow to a lot of publishers we follow, and the second had people freaking out as they saw their average rankings plummet in Google Search Console. Google Core Algo Update and the Fearsome Featured Snippet. On the bright side, Google isn’t using silly names like Penguin and Panda to announce their algo updates.

De-duplication 71

De-duplication CTR SERP Comparison 71

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. For example, they’re commonly directory and review sites, like Yelp and Clutch, that function almost like mini-SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Atomic Reach

MAY 14, 2019

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. 41% of all click-throughs in the SERPs go to the top 3 results. 46 percent of Google searches are seeking local information.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

seo.co

MARCH 8, 2021

Google shows 10 search results per page and the higher you are on that list, the more people find your website. . It’s Google’s way of saying this is the golden SERP spot. Voice Assistants like Google Assistant, Siri, and Alexa are commonplace in many homes. Why Aim for Position Zero? Source: [link].

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Moz

SEPTEMBER 7, 2020

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. SEOs love Google Search Console — it has the perfect data — but sadly, it’s not the perfect tool for interpreting that data. The wonderful Aleyda Solis built an actionable Google Data Studio report. FYI: there’s an API.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

The ABM Agency

JANUARY 8, 2021

SEO strategies ensure that when someone Googles keywords or phrases that are relevant to your business, your company’s website is on the first page of search results. According to Google , “E-A-T is among the top three considerations for page quality.” . It cannot be overstated how critical Google is to SEO strategy.

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

ClearVoice

APRIL 30, 2021

Google’s algorithm for its search engine results page (SERP) ranking is notoriously intricate and secretive. Google sheds light on only a few factors influencing ranking , and domain authority isn’t one of them. It’s just a comparison metric to see where you sit among competitors. a helpful reference number.

Domain 80

Domain Keywords SERP Comparison 80

nDash

APRIL 8, 2020

Google has built its brand and reputation on providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. What is Search Intent? Commercial. Why Does Search Intent Matter?

Intent 52

Intent SERP Classified Ads Keywords 52