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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The company has taken to heart one of our tenets of content marketing —be the best answer on the internet. At the top was ‘increase traffic to site.’ The Action: Creating a Voice and a Method.

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Pants Are Not Optional | Keeping Productivity & Company Culture Alive

Adobe Experience Cloud Blog

A big part of this is ensuring that your team productivity and company culture remain intact. Your team should have set deliverables, and they should be manageable and in line with what you’d expect from on-site employees.” Keep Your Company Culture Alive. Keep Productivity Alive. Remote work isn’t a new concept.

Product 158
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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. It is advertising for the modern internet. Why Sponsored Updates? Why Nativo?

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What Is Intent Data and How It Can Help Your Company?

Only B2B

But what about all those potential customers who are looking for solutions like yours elsewhere on the internet and not on yours? According to the DemandGen Report, 25% of B2B companies are presently leveraging intent data, with another 35% planning to do so over the next year. appeared first on Only-B2B.

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Effective SEO Strategies for Manufacturers and Industrial Companies in 2024

Tiecas

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 52