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AI copyright could lead to new Marketing opportunities

Kevin Indig

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Copyright lawsuits have the power to decide whether content platforms like Quora, Yelp or IMDB will benefit from generative AI or be disrupted by it.

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Effective SEO Strategies for Manufacturers and Industrial Companies in 2024

Tiecas

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. These are your “Spokes.”

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How to Make Your Team Believe in Content Marketing

Marketing Insider Group

If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Key Takeaways: Content marketing is more than publishing articles. . Chances are, you believe in content marketing.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. These are our guidelines for responsible development. And that’s being charitable.

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How to craft an effective AI use policy for marketing

Sprout Social

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Another 93% also aim to increase AI investments to scale customer care functions in the coming three years. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

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Top 5 XR and AI marketing trends in 2023

Martech

With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content.