Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Demand 117

Demand Customer Surveys Paid Search Agency Communities 117

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Heinz Marketing

OCTOBER 15, 2022

Creating Collaborative Community: A Moment to Reimagine the Culture of Work. betterwork’s Kristen Robinson, Board Director, Former Chief People Officer, Advisor says “With collaboration and community at our core, we embrace a more organic, fluid, natural, and resilient approach with people at the center.”

Communities 88

Communities B2B Fulfillment Customer Satisfaction 88

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. The problem is, many B2B community managers are unsure about how to get started. Community growth.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Zoominfo

JULY 1, 2019

Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ).

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Martech

SEPTEMBER 1, 2021

And even before that, our annual MarTech Replacement survey is out now. Grab the report and we’d love to see you at the conference. How technology is enabling community marketing. Communities can be built on Panion, including paid communities, with the opportunity to organize and host events or spontaneous gatherings.

Work Management 133

Work Management Marketing Management Advertising Agencies Paid Search Agency 133

Litmus

OCTOBER 31, 2023

Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email. Community Inbox Monster’s Monster Bash took place on October 26th in Atlanta.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Communities 86

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 12 Yasser Ismail ARGAS – The Arabian Geophysical & Surveying Contact Yasser Ismail Score: 48.50 Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Influitive

APRIL 28, 2017

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is.

Communities 100

Communities Paid Search Agency B2B B2B Marketing 100

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). What CEOs are Saying about Social Media Marketing. What does this mean?

Social Media 362

Social Media Media Business Custom Publishing 362

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Rain: The Growth Agency

SEPTEMBER 7, 2018

R2C Group, the Portland-based data-driven creative and media agency, conducted and today released a Jewish Community Report based on a survey sponsored by the Chabad Center for Jewish Life. The survey was completed pro-bono for the Portland Chabad Center just in time for the upcoming High Holy Days.

Communities 66

Communities Customer Surveys Paid Search Agency Education 66

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. You could host a contest on social media or share a news report on a current event. To encourage advocacy, consider building an online community for your most loyal customers.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. I recall I spent a lot of time perusing Litmus Community. This is what cherish about our community.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. The purpose? This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. in 2022 to 30.8%, the same as in 2021, according to the report. in 2022 to 30.8%, the same as in 2021, according to the report.

Business 110

Business Paid Search Agency Work Management Sample 110

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. A short video showing the day-to-day actions of a passionate employee can help your audience better understand your business and the community it serves. What Exactly Does “Creating Video Content” Mean?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Certainly, the pace of change in martech now is unprecedented.

Work Management 112

Work Management Marketing Automation Services Marketing Management Marketing AI 112

Modern B2B

MARCH 1, 2024

These are Governance, Workers, Community, Environment and Customers. The Community category also required some improvement, score-wise. With the help of some internal marketing, our team is now aware and have reaped the benefits of giving back to their community. Though we gained our certification with a score of 82.4,

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. The survey asked some 13,500 U.S. The survey asked some 13,500 U.S.

Customer Satisfaction 105

Customer Satisfaction Brand Identity Branding Privacy 105

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.”

Marketing AI 112

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 112

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 41 Yasser Ismail ARGAS – The Arabian Geophysical & Surveying Contact Yasser Ismail Score: 32.94 Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

NOVEMBER 8, 2023

” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals. Teams may be getting smaller with 31% of respondents reporting as solo practitioners compared with 25% last year.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Budget Programs 109