Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Dig deeper: Martech in 2024 Part I Research and advisory firms (the analysts) Some of the martech colleagues I respect the most are analysts working at research and advisory firms.

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Enterprise Management Consulting Work Management Marketing Management 111

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 91

Analysis Marketing AI Examples SWOT 91

Inbox Insight

MARCH 2, 2022

Inbox Insight has released a free report titled: “ B2B Multi Channel Strategy: Market Research Report “ This in-depth whitepaper seeks to provide the most relevant and up-to-date multi channel insights for B2B marketers in 2022 while determining the fundamental components of an effective multi channel strategy.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012. After sharing a bit about our flagship report with those in attendance, David shared his humble thoughts.

Research 52

Research Peer-to-peer B2B Content 52

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. To effectively become a category leader, you should aim to get involved in a community of key buyer personas in existing community formats. How do I get started?

Research 86

Research B2B Thought Leadership Thought Leadership Cold Calling 86

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. Some 44% of women reported spending well over 20 hours per week on caregiving as compared to 33% of men. Women doing more at work.

Communities 93

Communities Work Management Marketing Management Thought Leadership 93

chiefmartech

NOVEMBER 7, 2023

On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. Their support has enabled us to invest in this research and make it freely available to you and the rest of the martech community. A no-BS report and webinar by two giant martech nerds appeared first on Chief Marketing Technologist.

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Webinar Metrics Aggregators Paid Search Agency Analysis 108

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

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Social Media Research Social Marketing Media 143

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 95

Research Case Studies Case Study Skype 95

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

SWZD

AUGUST 5, 2015

EMEDIA'S LEAD GENERATION RESEARCH REPORTS emedia is proud to sponsor original research for the benefit of the B2B lead generation community. table cellpadding="10" cellspacing="20".

Research 48

Research Lead Generation Communities B2B 48

KoMarketing Associates

APRIL 2, 2018

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. The “2018 State of Branding Report” from Bynder and OnBrand recently looked at how marketers intend to invest in influencer marketing in the coming months.

Marketing Report 179

Marketing Report Tactics Transparency Marketing & Strategy 179

Heinz Marketing

JANUARY 14, 2022

What is the key to conducting research to inform a strategy that needs to scale, but also needs to reach people at an individual level? Many of these spaces are communities that are by the end users and for the end users. The value of community is undeniable. So how do you find folks? link] (435K members). link] (134K members).

Research 108

Research Enterprise Management Tips Work Management 108

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. This is why my job today is to tell our story and show how the global business community can and should lead with purpose. Business as a Force for Good.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media 112

Social Media Communities Work Management Marketing Management 112

B2B Marketing Directions

FEBRUARY 11, 2023

The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.)

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. It’s exciting to see the optimism that exists in the B2B marketing community. Marketers Remain Hesitant to Launch AI-Driven Projects.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. A look at the IFP community. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Tapping into the IFP community. The IFP readership community is made up of senior managers in marketing, C-suite professionals and business owners.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. The Keyword Research Master Guide.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Hubspot

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway? Image courtesy of HubSpot.

Communities 101

Communities Work Management Marketing Management PR 101

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. This way, you can build trust and create a community that sees value in your brand. Invest time in research, make your content engaging , and always aim to provide value. But, it comes at a cost.

Ad Exchange 237

Ad Exchange High Quality Lead Landing Pages Content 237

Inbox Insight

DECEMBER 10, 2021

Inbox Insight are proud to announce the release of InboxINTELLIGENCE – their new customized market research product designed to grow unique knowledge of your target audience. To celebrate the launch of their new custom research product, InboxINTELLIGENCE, Inbox Insight are running an exciting competition.

Research 59

Research Product Planning Demand Generation Agencies 59

Sprout Social

APRIL 29, 2024

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Trends Report: This report will show you trending hashtags and topics related to your brands, as well as which people and brands engage with you the most.

Work Management 91

Work Management Marketing Management Service Branding 91

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 276

Top of Funnel Tips Content High Quality Lead 276

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

Social Media 138

Social Media ROI Media Cross-Selling 138