How a 95-year-old publishing company mastered TikTok for 7X book sales
ClickZ
JULY 7, 2022
Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. It takes time to build up an audience on social media. Their timing was perfect.
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