SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Heinz Marketing

MARCH 11, 2020

Still, virtual events are about to proliferate and do represent the potential to create significant value for producers and attendees alike. Consider doing several smaller events vs one “big” event so the attendee audience is smaller and more likely to interact with you and each other. The post Pivoting to Virtual Events?

Trade Show 98

Trade Show Buzz Network Marketing Conference 98

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 101

Planning Content Marketing Generation Content 101

Stevens & Tate

DECEMBER 4, 2023

Sponsorship and Partnerships: Forge strategic partnerships with other businesses or events that align with your brand values. This could involve sponsoring local sports teams, community events, or collaborating with influencers in your industry. It’s a bold way to create memorable brand experiences.

Advertising Agencies 95

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 95

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Tomorrow People

FEBRUARY 5, 2013

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. 2) Listens to the Buzz.

Communities 120

Communities Work Management Ideal Customer Profiles Buzz 120

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Litmus

AUGUST 7, 2019

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

Communities 73

Communities Peer-to-peer Email Marketing Planning 73

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Convince & Convert

MAY 8, 2012

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Communities 154

Communities Facebook Brand Identity Branding 154

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. NFTs and virtual goods.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Content Communities 108

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Communities are true co-creation incubators. And boy, could they tell you stories about that.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

SmartBrief - Marketing

DECEMBER 4, 2023

With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

ClearVoice

OCTOBER 9, 2018

A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. You need to understand the entire fabric of a community so you know where to weave in your client. In their city.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. What’s the buzz? Any holiday or event coming up we can tap into? Trending or ending?

Sales Management 90

Sales Management ROI Planning Work Management 90

Webbiquity

JANUARY 16, 2024

Use eye-catching visuals, a good story, and music to make it feel like a special event. So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. Imagine a company launching an updated project management tool.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Salesforce Marketing Cloud

JANUARY 11, 2023

When you’re going through something, whether that be a physical or mental health issue or life event, it’s important to have a trusted support system. It took a few twists and turns before I landed my dream job, and I found tremendous support and encouragement from my fellow Trailblazers in the Trailblazer Community. Paying it forward.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! There was a lot of talk about this issues across our social channels and really created a buzz at the event. Thank you to our speakers and sponsors for making this years event the best yet!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. The conference’s theme, “Stronger Together,” focused on the importance of coming together as a community to eliminate cyber threats.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

SmartBrief - Marketing

DECEMBER 4, 2023

With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. Brands can use Halloween tags to tap into conversations their community is having on social. Create your own annual event, challenge or giveaway to entertain your audience.

Social Media 113

Social Media Tagging Broadcasting Communities 113

Content4Demand

JULY 2, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Remember in-person events? Demand Gen Report will welcome attendees back to Boston for the B2B Sales & Marketing Exchange in the Encore Boston Harbor August 9 th to August 11 th for a smaller, more focused event.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Sprout Social

AUGUST 11, 2020

Meanwhile, real-time sporting events and competitions are prime for social media engagement. However, the buzz behind sports in social media hasn’t gone away. ” Fans will likewise be eager to sound off in response to changes such as limited fan presence at live events. The current state of social media in sports.

Social Media 134

Social Media Media Buzz Communities 134

Sprout Social

SEPTEMBER 8, 2021

The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Or create a hashtag as a name for the Space as a way to keep the conversation going after the event has ended. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts.

Twitter 133

Twitter Conversion Communities Work Management 133

SendX

MAY 30, 2019

And every time they spoke to people at meetings and events about the project, they collect their email addresses. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. The goal here is to build a robust email list and then launch your campaign to that community you created.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. La Roche-Posay As the US Open’s official sunscreen partner, La Roche-Posay hosted a brand activation at the national sporting event.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Animalz blog

MARCH 21, 2024

They layer on newsletter, social, and community tactics to build lasting connections with their readers. So when the ranking winds inevitably shift, they still have a direct line to their audience. Their content is a must-read for anyone in the conversational marketing space, regardless of whether they use Drift’s product.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. Pre-launch marketing activities are like movie teasers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Here are 12 of the best real-life social media marketing examples to inspire you: 1.

Social Media 126

Social Media Social Marketing Examples Planning 126

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62