Convince & Convert

APRIL 29, 2012

” (note: in fact, this was one of the questions I was asked on a very interesting 25 Content Marketing Challenges Webinar I did last week with Joe Chernov from Eloqua and Chris Baggott from Compendium. Social Media Manager, Content Manager, Community Manager, Marketing Director, or similar. You’re Asking the Wrong Question.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Online Marketing Institute

MAY 24, 2009

At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. So, our Facebook plan developed. Keep it friendly.

Facebook 40

Facebook Eloqua B2B Marketing Marketing Strategy 40

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

MARCH 18, 2019

They offer a more professional community of viewers and producers, making the audience of this channel a bit more niche than YouTube’s audience. Marketing automation integrations with HubSpot, Eloqua, Marketo, Salesforce, Chatter, Hootsuite, Google Analytics, and more. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Tony Zambito

APRIL 24, 2010

  I have also enjoyed the treatment Steven Woods, CTO of Eloqua,  gives to the shift in the way buyer's consume information in his book " The Digital Body Language."  .  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Don’t look at your social media sites in silos.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. Then direct the community to interact with the brand. thisisZainab Just joining # ProfsChat A5: Share a question raised by a member of your audience and get your community to weigh in. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. Then direct the community to interact with the brand. thisisZainab Just joining # ProfsChat A5: Share a question raised by a member of your audience and get your community to weigh in. Social is about engaging where they are.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Great success indeed - Eloqua crew welcome in Atlanta anytime!! StubleUpon , Digg , Facebook , Blogger , web 2.0 Twitter tip: Keep your network updated as to where you are.

Social Media 100

Social Media Web 2.0 Media Blogger 100

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there. In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Webbiquity

JANUARY 12, 2011

Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Share this on Facebook. Interactive PR Guides, Tips and Tools. The tools, briefly reviewed, range from the obvious (e.g., Related Post.

PR 100

PR Tools Tips Blogger 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Vidyard

DECEMBER 10, 2013

To start, we’ll review the campaign goals for some recent conferences including Eloqua Experience and Dreamforce. We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Promotion Channels Once you have these assets ready, it’s time to release them into the wild!

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Optinmonster

JUNE 21, 2021

Woodside Communities made$294,435 in less than 2 months. You also get all of the email service providers (ESPs) that come with the Plus plan while unlocking even more options, such as: Eloqua. Success Scripts : Trigger custom scripts (such as a Facebook targeting pixel) when users complete the signup form.

Cost 64

Cost Lock-In Pricing Price 64

Online Marketing Institute

NOVEMBER 1, 2010

« Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. On the one side, digital is more targetable, addressable, and measurable than traditional channels [.] Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Heinz Marketing

AUGUST 3, 2020

So, engaging with that really helps because once you start using a LinkedIn mobile app or Facebook or whatever platforms you’re going to use, there’s a feedback mechanism that’s built in to show you you’re having an impact. People are reading your stuff. It was helping people, educating them. They’re great.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Eric’s Social Media Stat of the Week: Facebook Insights. ” How about dinner and a movie first, right? Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Eric’s Social Media Stat of the Week: Facebook Insights. ” How about dinner and a movie first, right? Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Albacross

JANUARY 17, 2020

LeadSift monitors conversations on all popular platforms, including but not limited to social networks like Facebook, Twitter, and LinkedIn. You allow Facebook to see your customer's process of checking out. Messenger chatbots Facebook also has amazing chatbot features for your customers. Aqsa Tabassam Brandnic.com.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Products to monitor different communities for mentions of a particular topic provide the first step towards starting a dialog. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Moz has set the standard in our community. Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. They help to drive community.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

Heinz Marketing

MARCH 25, 2019

And in a digital community, I’m making videos, writing blogs, writing books, sharing insights, doing business development like everybody else. I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. Explaining, “What is marketing automation?”

Top of Funnel 68

Top of Funnel Marketing Automation Services Digital Marketing Funnels Eloqua 68

Inbox Insight

NOVEMBER 13, 2018

By leveraging the credibility of established online publications with a large following, such as Insights for Professionals (IFP) , you can vastly magnify your efforts and tap into a rich pool of community subscribers who have actively opted-in to receive communications from businesses just like you. Optimizing your output.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Paul Gillin

DECEMBER 15, 2010

For not a lot of money (you can outsource the design overseas), the community got attention it couldn’t buy with thousands of dollars worth of list rentals. Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. This one has a twist.

Eloqua 50

Eloqua Blogger Tagging Display 50

Vidyard

OCTOBER 27, 2019

Facebook 2.3 And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook , LinkedIn , Instagram , and Twitter.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Facebook 2.3 And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook, LinkedIn, Instagram, and Twitter.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

AUGUST 21, 2012

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

B2B Marketing Zone Posts

MAY 3, 2010

Savvy Week in Review - April 2 - Savvy B2B Marketing , April 2, 2010 As we look back on our first Savvy year, one of the things we’re most nostalgic about–and grateful for–is all of the wonderful people we have met in the B2B community. Could Facebook become a Lead Nurturing platform? But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. An awards program where the whole community wins. But this future isn’t very far away.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

SnapApp

DECEMBER 14, 2016

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Second, many buyers factor into their purchase decisions whether a vendor shares their values, especially those values linked to how companies treat employees and the communities they serve.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Convince & Convert

JULY 15, 2016

We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Aaron: In their case, they have a next call to action — download the mobile app, learn more about how it might work for you, share it on Facebook. Aaron: That’s correct. Jay: Great.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104