Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. Such material is concise, informative, credible, and timely. Murrow and Walter Cronkite.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

Social Media 135

Social Media ROI Media Cross-Selling 135

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. highlight to tweet).

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. Don’t make me turn this storytelling van around, kids!

Storytelling 163

Storytelling Paid Search Agency Companies Forrester 163

Stevens & Tate

APRIL 15, 2024

When determining how to market senior living communities, you should be aware that the advent of digital technology has offered unprecedented opportunities to connect with potential residents and their families in meaningful ways. For senior living communities, this means the opportunity to truly showcase what makes your community stand out.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

ClearVoice

JANUARY 17, 2019

Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing. Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing. Build a community.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact.

Media 95

Media Brand Identity Branding Storytelling 95

nDash

NOVEMBER 19, 2020

Did you launch a new EdTech company and want to catch the attention of the higher education execs? Kelly Bielefeld – Education and Family Freelance Writer . “As As a lifelong educator, I have found that my best professional learning comes from blogging and writing. Education management . legal education.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

ClearVoice

NOVEMBER 19, 2019

Here are six video storytelling formats to test out: 1. But instead, the B2B tech company seeks out impactful stories from humanitarian orgs, green startups and community-based programs to showcase its stated purpose: “Help the world run better and improve people’s lives.”. The customer testimonial. The employee culture video.

Storytelling 72

Storytelling Video Marketing Budget Programs Multi-Channel 72

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Keep content current. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

JANUARY 3, 2024

Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. The Freytag-style storytelling extends to the people TOMS serves.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Marketing Insider Group

SEPTEMBER 28, 2020

Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs. First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies. Microsoft “Stories”.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Salesforce Marketing Cloud

MAY 5, 2023

These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. All marketers are storytellers, artists, tinkerers, and scientists by nature. Apply today They’re also committed to helping others thrive in the Trailblazer Community. Here's your invite

Class 98

Class Communities Curation Storytelling 98

Adobe Experience Cloud Blog

APRIL 25, 2017

Educating the Future of Marketing. This year, in partnership with College Track , we invited students from underserved communities to come participate in the conference, network and attend sessions. The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Bluetext

MARCH 19, 2024

Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 181

Social Networks Business Work Management Social Media 181

Sprout Social

AUGUST 2, 2022

And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. They do a few things really well when it comes to brand storytelling.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Brand storytelling is a powerful marketing tool. Educate consumers on the value your product or service offers.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Their community blog is unique, however. So Why Aren’t More Businesses Educating? What are your favorite examples of businesses using education to engage? Whole Foods. Stanford Student Projects on YouTube.

Education 126

Education Work Management Marketing Management Brand Identity 126

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. Use Giving Tuesday as an opportunity to educate. They have a commitment to their community and corporate social responsibility.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Valasys

NOVEMBER 28, 2023

These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner. They can effectively communicate a brand’s message in a way that resonates with the audience, driving awareness and engagement.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Biznology

MARCH 4, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. Great, tight writing and storytelling in a relatively small book. Q: Who are your heroes? Q: Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Zoominfo

JUNE 28, 2018

According to their website, SHRM provides education, thought leadership, certification, community, and advocacy to enhance the practice of human resource management and the effectiveness of HR professionals in the organizations and communities they serve. Go take a look! 3. ZoomInfo. 4. TechnologyAdvice.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Vidyard

SEPTEMBER 30, 2013

To fulfill the need for value-based communications and engagement, marketers are leveraging content marketing strategies to support their communities’ information needs and build a relationship as a trusted advisor. We build connections and relationships with content that delights, educates, and compels people to take action.

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

Litmus

MAY 25, 2023

From stylized ALT text , bite-sized content, exceptional email design , and captivating storytelling, get ready to be inspired as we unveil the best of our inboxes. It was fun and educational throughout. Let’s dive in! Quip Who Gives A Crap Fandango Costa DTC Newsletter Quip Subject line: ChatGPT, will robots replace my dentist?

Storytelling 79

Storytelling Newsletter Impressions Design 79

Vidyard

DECEMBER 10, 2020

Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes. The videos were informative and well-produced.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Navigate the Channel

SEPTEMBER 15, 2023

Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Marketing Insider Group

JANUARY 16, 2023

Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Find Your Niche. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187