Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Marketing Insider Group

APRIL 18, 2023

We especially love this example of ClimateTech content marketing because it uses one of the oldest tricks in the book – brand storytelling to engage and connect with an audience. Through these initiatives, Pachama’s goal is to isolate carbon, enhance biodiversity, and enrich small global communities.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Martech

DECEMBER 27, 2024

Instead, marketers will focus on outcomes that truly matter, such as conversions, customer acquisition, and community-building. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Brand Identity 110

Brand Identity Branding Allocation Marketing AI 110

Marketing Insider Group

SEPTEMBER 28, 2020

Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs. First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies. Microsoft “Stories”.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing. Build a community.

Ad Building 259

Ad Building Branding Brand Identity Tips 259

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Keep content current. Every brand has a story to tell.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. Such material is concise, informative, credible, and timely. Murrow and Walter Cronkite.

Top of Funnel 331

Top of Funnel Tips Content High Quality Lead 331

Marketing Insider Group

DECEMBER 14, 2020

Using brand storytelling to link your content back to your core values will help your audience to feel more connected to your brand. Connect with Your Community. Content is a great opportunity to open the conversation and invite the community around your brand to engage with you. Source: [link]. Source: [link].

Top of Funnel 363

Top of Funnel Lead Ranking Lead Scoring Generation 363

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 336

Video Marketing Content Marketing Content Paid Search Agency 336

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Brand storytelling is a powerful marketing tool. Educate consumers on the value your product or service offers.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

SocialPilot

FEBRUARY 17, 2025

Follow TikToks official announcement and join TikTok creator communities to stay updated on new features and rollouts. This depth can attract viewers seeking comprehensive information or storytelling, broadening a creator’s audience base.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

Marketing Insider Group

JANUARY 11, 2021

Hands-on educational sessions. An opportunity to network with peers, leading vendors, and an empowering community. If you’re looking to scale your marketing efforts with new tactics and become a better brand storyteller, this one’s for you. Build your network and community by collaborating with thought leaders and peers.

Conference 72

Conference Advertising Agencies Peer-to-peer B2B Marketing 72

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading! schools.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Sprout Social

JANUARY 13, 2025

We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line. Forbes recently called the Webby Award-winning series the future of brand storytelling and credited it as the reason for the fashion brands resurrection and resurgence.

Marketing Analytics Tools 80

Marketing Analytics Tools Branding Brand Identity Storytelling 80

Content Marketing Institute

OCTOBER 2, 2018

You can tell the story of a kid bitten by a radioactive spider or educate the public on what it’s like to have inflammatory bowel disorder. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Storytelling 109

Storytelling Branding Brand Identity Advertising Agencies 109

Webbiquity

MAY 23, 2017

The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Share your expertise: Online communities and forums. The Cisco DevNet community is one such example of an online community that leverages the power of shared knowledge. Talk about turning a negative into a positive!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 195

Creativity Work Management Video Marketing Marketing Management 195

Navigate the Channel

MARCH 6, 2025

Educational Resources: Share blog posts, case studies, or videos that address common architecture challenges like remodeling tips or sustainable design practices. Pinterest makes this possible, as it gives you a method for leveraging educational blog posts you’ve added to your website. billion users.

Social Media 73

Social Media Effectiveness Media Youtube 73

Choozle

JANUARY 15, 2025

At its core, CES is a community where brilliant, forward-thinking people come together to share ideas, challenge the status quo, and shape the future. CES feels like a reunion, bringing together an entire community where I reconnect with friends from years past and make new connections. Every conversation inspires something new.

Advertising Agencies 81

Advertising Agencies Work Management Media Marketing Management 81

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Edutainment” Edutainment is a fusion of “education” and “entertainment” It refers to content that educates its audience while simultaneously entertaining them. Storytelling. Interactive content.

Social Media 299

Social Media Marketing AI Trends Peer-to-peer 299

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Charlier underscores how paying close attention to community feedback helps create a thriving brand.

Brand Identity 77

Brand Identity Branding Peer-to-peer Communities 77

Onalytica B2B

NOVEMBER 15, 2018

Influencers that have the most amount of connections and interactions online within a specific topical community. Step 4: Listening to influencer community insights . If done right, employees can be activated to be brand storytellers and influence others through the purchase funnel.” Content Creators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

SmartBug Media

JULY 23, 2021

Let’s skip forward to the present-day higher education enrollment experience. Students seeking a university education are no longer reading brochures, nor are they waiting for referrals. Embrace the shifting landscape of a post-pandemic education. Try these effective strategies for optimizing higher education enrollment.

Education 98

Education Optimization Inbound Marketing Marketing Prospects 98

Content Standard

JANUARY 31, 2019

While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. How Streaming Content Built an Ecosystem of Storytelling.

Storytelling 107

Storytelling Video Marketing Top of Funnel Multi-Channel 107

Sprout Social

DECEMBER 19, 2024

For example, if an event directly impacts your community. For example, brands in the nonprofit sector may choose to speak about legislation that harms their communities. Generally, consumers only want brands to act when a social issue directly concerns the brands community, products or services. Can your business survive that?

Companies 78

Companies Lead Ranking Social Media Communities 78

Zoominfo

DECEMBER 19, 2018

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Go check out this channel for in-depth, educational marketing content. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. 7. Carla Johnson.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Grow your email list through your website, networking events, and community connections.

Marketing Management 85

Marketing Management Allocation Advertising Agencies Paid Search Agency 85

Bluetext

SEPTEMBER 11, 2024

Virtual reality (VR) tours of renewable energy facilities, augmented reality (AR) apps that demonstrate energy consumption in real-time, and gamified platforms that educate users about sustainability can turn otherwise passive audiences into engaged participants.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Thought Leadership Customer Satisfaction 47

Tomorrow People

MAY 10, 2021

Why: A compelling brand story develops both empathy and authority, using the power of storytelling to build a connection with your audience and to establish your credibility in the market. They get access to a shared front desk, mailroom, and a community of like-minded people.” ( Suggested for WeWork ). It emphasises how you sol.

Branding 227

Branding Brand Identity Landing Pages Loyalty 227

Navigate the Channel

OCTOBER 15, 2024

Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures. We are naturally drawn to images and motion, making video an incredibly compelling medium for storytelling. This approach fosters a sense of belonging and trust.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Zoominfo

JUNE 28, 2018

According to their website, SHRM provides education, thought leadership, certification, community, and advocacy to enhance the practice of human resource management and the effectiveness of HR professionals in the organizations and communities they serve. Go take a look! 3. ZoomInfo. 4. TechnologyAdvice.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

B2B Marketing Exchange

NOVEMBER 18, 2024

Create high-quality, engaging content that educates and nurtures prospects at every stage of the funnel. Leverage storytelling and case studies to showcase your brand’s impact and build trust with your audience. How to Tackle It: Develop a clear brand voice that is consistently reflected in all content.

Marketing AI 64

Marketing AI Top of Funnel B2B Barriers 64

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.

Work Management 108

Work Management Marketing Management Differentiation Education 108

Zoominfo

JUNE 25, 2018

Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Brand story videos: Brand storytelling has become increasingly important in the B2B space. YouTube is an online community just like Facebook or Twitter. So, we recommend staying active within the YouTube community.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Webbiquity

JANUARY 27, 2025

A job search platform, which specializes in diversity and inclusion , could collaborate with career development platforms, organizations focused on diversity education, or even large corporate partners committed to diversity initiatives.

Marketing Websites 152

Marketing Websites Ad Building Work Management Marketing Management 152

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 240

Social Networks Business Work Management Social Media 240

Sprout Social

DECEMBER 12, 2024

The play: If youre getting lost in the algorithm, try cultivating community on new networks. But, if you look more closely, they also carefully reinserted themselves back into online culture and wove together a community of fanswhich was part of a larger, big-picture marketing effort. That doesnt mean strictly following platform norms.

Social Media 87

Social Media Media Branding Brand Identity 87