Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Such material is concise, informative, credible, and timely.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Convince & Convert

DECEMBER 9, 2015

Not only is Megan Finnerty the Engagement and Features Editor at Gannett Newspaper, The Arizona Republic, she is also a storytelling consultant and the founder of The Arizona Storytelling Project, for which she won the National Headliner Award for Journalistic Innovation. Why storytelling is a lot like cooking.

Storytelling 89

Storytelling Communities Consulting Resources 89

Marketing Insider Group

MARCH 11, 2024

Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Instead, focus on storytelling to connect with your viewers on a deeper level. Avoid creating bland, salesy content. Always include a call-to-action encouraging viewers to engage with your content.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Salesforce Marketing Cloud

APRIL 22, 2024

Karen Engstrom, talent acquisition manager at Salesforce consulting firm CodeScience, says she’s a “unicorn hunter,” looking for people who have just the right skill set to work well at her company full of creative self-starters. Highlight ways you care about your community — your values could match a prospective company’s values.

Ad Building 96

Ad Building Ideal Customer Profiles Acquisitions Creativity 96

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business. From there, I began my pursuit of Marketing.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Technology is the tool or set of tools that will be used to manage the customer community and there are many available on the market. But here’s the thing, it wasn’t always that way.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Martech

JANUARY 3, 2024

Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. In 2024, community interactions will continue to operate at a small scale of exploratory experiments in which brands can engage.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Marketing Insider Group

NOVEMBER 6, 2019

Use the power of storytelling, employee advocacy, and events to market your culture to the outside world. It’s also about supporting your people and being a positive force for good in your community. Harness the power of storytelling. Set up a quick consultation, and I’ll send you a free PDF version of my books.

Product 206

Product Paid Search Agency Planning Storytelling 206

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MARCH 6, 2023

Company Culture Videos Brand storytelling can be one of the most effective ways to make an emotional connection with your audience. A short video showing the day-to-day actions of a passionate employee can help your audience better understand your business and the community it serves. Marketing Insider Group can help.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

Social Media 90

Social Media Media Content Storytelling 90

Valasys

NOVEMBER 28, 2023

This growth has given rise to a specialized field: metaverse consulting. This article delves into Metaverse marketing strategies, a key area of focus within metaverse consulting. The value of these partnerships lies in the influencers’ deep understanding of and connection to the Metaverse culture and communities.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

Salesforce Marketing Cloud

JULY 14, 2022

Before joining this community, I had forged a decent career in service and experience design. They helped me understand my options as a patient and things to look out for or ask during consultations. They also connected me with a community of people going through similar experiences for support and advice. HIT THE TRAILS.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Marketri

OCTOBER 5, 2023

The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point. The discussions around storytelling underscored its primal place in our DNA – after all, who doesn’t remember a juicy piece of gossip?

CMO 62

CMO Marketing AI Ethics Storytelling 62

Buffer

APRIL 19, 2023

When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry. Instead of aiming to get my company in front of as many people as possible, I worked on building a connected community. My organic approach didn’t slow me down either.

Paid Search Agency 94

Paid Search Agency Ads Business Thought Leadership 94

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Leah McGowen-Hare , SVP Trailblazer Community. Through trials and triumphs.

Business 98

Business Peer-to-peer Storytelling Communities 98

Martech

MAY 30, 2023

followers) Lindsey McInerney Lindsey is founder and CEO of Black Sun Labs, a web3 and metaverse consultancy. With NFTs and digital assets becoming increasingly popular among members of the sneaker community, Andrew is leading the way forward in creating digital fashion.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

TowerData

JANUARY 3, 2023

Boosting engagement with storytelling. Also, consult your email service provider or agency representatives for advice on using data integration and automation tools. These will help you segment and personalize your email communications so customers can see their data reflected in the messages they receive from you.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Marketing Insider Group

OCTOBER 20, 2020

Here’s how market leaders are doing this: L’Oréal uses social media hashtags to showcase its culture; employees don the roles of brand spokespeople to keep their community growing. Empathy is one of the most disarming qualities, especially when speaking to a dissatisfied customer,” says Alex Wilmott of Smith+Co Consultancy. “It

Business 353

Business Work Management Correlation Cable 353

Marketing Insider Group

SEPTEMBER 28, 2020

Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs. First Round Review reflects this approach by sharing ideas, best practices, and advice from the community to help technology entrepreneurs can learn to build better companies. Microsoft “Stories”.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

ClickZ

FEBRUARY 7, 2022

Working with so many local and independently owned businesses—both as a consultant in the past and now with The Convoy —I’ve really come to appreciate the ways that they approach marketing, and I think we’ve got some big lessons to learn from these small businesses. What communities have naturally formed around your products or services?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Convince & Convert

NOVEMBER 4, 2015

With a background in psychology and marketing and a Master’s degree in Adult Education and Psychology, Annette approaches storytelling from an educational and psychological standpoint, through consulting, giving keynotes, and working as a Storytelling Coach. ” —@TheStoryFactor. ” —@ParkHowell.

Tools 132

Tools Storytelling Education Consulting 132

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. These stories are usually about someone else, like a customer, politician, or a member of the community.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Salesforce Marketing Cloud

JUNE 8, 2022

As I mentioned, it was a time for family and oral history storytelling, but unfortunately, it was left out of many American history books — including those that I grew up reading in Texas. From corporations to the communities they inhabit. Director of Innovation Consulting and Global President of BOLDforce. How to take action.

Ad Building 97

Ad Building Barriers Thought Leadership Communities 97

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. But more important is that the community is invested and engaged.”. 2 years ago, @FlexPod had ~1K followers.

Campaigns 153

Campaigns Ad Building Opt-out Paid Search Agency 153

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. It’s not your replacement AI and all its derivatives (machine learning, natural language processing, etc.) is the fastest, biggest shift I have been a part of in my lifetime. The AI revolution screams career opportunity.

Marketing AI 98

Marketing AI Marketing Analytics Tools Generation Planning 98

Marketing Insider Group

MAY 10, 2021

Even if you’re a new business, you can get out into the community by becoming involved with organizations, taking part in local celebrations, and sponsoring sports teams. Set up a quick consultation, and I’ll send you a free PDF version of my books. All you have to do is create a hero’s journey around your brand.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Building a diverse online community will help you stay informed. Check out our weekly blog content service today or schedule a free consultation now! Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

SocialPilot

FEBRUARY 9, 2024

Sharing today’s top marketing strategies with a community of 100k and growing. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Robert has a knack for creating content with great storytelling. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBrief - Marketing

OCTOBER 2, 2023

As storytellers of our brands, marketers play a central role in company diversity and inclusion initiatives throughout the entire organization. Partnerships with community groups and influencers can also lead to collaborations that create campaigns that resonate with diverse audiences and ensure that advertising does not lead to tension.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Martech Advisor

JANUARY 3, 2020

Tips on content writing with storytelling and emotion. He is also a growth consultant for Fortune 500 companies, celebrities, and brands. Jeremy McGilvrey is an award-winning marketing consultant with a huge following on YouTube. Social media is the voice of businesses, and storytelling is the essence of social media.

Social Media 135

Social Media Social Marketing Media Planning 135

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. 5 " – Julia Ahlfeldt , Julia Ahlfeldt CX Consulting. But also consider what you can do to assist with your primary constituencies and local communities.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. White, Head of Research at Oracle CX Marketing Consulting. The Data Storyteller Award : Altos. The Data Storyteller Award. Alice Li, Staff Engineer at Squarespace.

Work Management 110

Work Management Storytelling Copywriting Open Rate 110

Convince & Convert

OCTOBER 9, 2017

IBM Stays Relevant with Reactive Storytelling. R eactive storytelling means combining a top-of-mind story or idea with a compelling marketing message that your audience finds interesting. IBM uses reactive storytelling during popular events to share how these events are leveraging the company’s technology.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

Convince & Convert

JUNE 13, 2012

Dial Corporation this week announced a new campaign that integrates its long-standing Facebook Page with its new-ish Pinterest page , giving its Facebook community a challenge to create cause-related boards on Pinterest. Storytelling. The top organizations featured on those user-generated boards will compete to win a $5,000 prize.

Storytelling 145

Storytelling Communities Facebook PR 145

Sprout Social

FEBRUARY 5, 2019

These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. Our Partner Value Awards recognize agencies who Cultivate their clients’ success, have an Always Be Growing mentality, are MVPs in the #SproutPartner community and work hard to build amazing Social Media Campaigns.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77