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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

He is a renowned author, speaker, and consultant sought after by major brands and institutions worldwide. He notes that successful brands are those that involve consumers in storytelling, effectively making them co-creators of the brand story. Forget your traditional marketing demographics!

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Innovative brands are activating employees to be storytellers. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. But don’t take my word for it. Click To Tweet.

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How to Help Your Employees Become Influencers

Onalytica B2B

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

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Bridging Tech and Humanity: Insights from the CMO Summit

Marketri

The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point. The discussions around storytelling underscored its primal place in our DNA – after all, who doesn’t remember a juicy piece of gossip?

CMO 62
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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

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Telling the Story: How Representation Is Everyone’s Business

Salesforce Marketing Cloud

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Through trials and triumphs. Mentorship and representation.