Unbounce

MARCH 2, 2020

The design, copy, branding, tactics…they’ve all gotten better, like little Pokémon evolving into—uh—bigger, better-looking Pokémon, I guess. (OK, Keep reading to see what I learned in the process, some examples you can use for inspiration, and some tips on how to optimize your SaaS landing pages like a pro this year. OK, you got me.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Data from outbound sales is the best signal for what’s working, versus leads from investors and friends.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Salesforce Marketing Cloud

JUNE 21, 2022

We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close. The foundation comes from a chapter in our co-CEO Marc Benioff’s book, “ Behind the Cloud.”

Planning 98

Planning Lead Scoring Lead Ranking Business 98

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place.

Case Study 90

Case Study Case Studies Work Management Studies 90

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? So much of the industry has historically been driven through live demos and conferences, so it’s natural that this is an urgent pain point for companies.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Time to pop some bottles, because IT’S OVER! ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Time to pop some bottles, because IT’S OVER! ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Optinmonster

JANUARY 18, 2024

Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. The average order value of an email sale is at least 3 times higher than that of social media. Offer video demos, product tours, templates, and webinars for new users. These help users speed up their onboarding process.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The Empathy Marketing Blog

JANUARY 30, 2020

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Dave is also known as DG. DG: So, my background. That’s what I need.”

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

EveryoneSocial

FEBRUARY 15, 2022

I’ve been a paid search specialist for more than six years, and – using the tactics I’ll discuss in this blog — I’ve helped accounts improve their campaign cost per conversion by as much as 50%! I’ve managed paid search marketing for accounts that spent crazy amounts of $$$. Thankfully, I never had to use a get-out-of-jail-free card.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

InsightSquared

MAY 6, 2019

Visit InsightSquared in Booth #427 for Demos at SiriusDecisions Summit on May 5-8, 2019 in Austin, TX . More than 4,000 sales, marketing, and product leaders are gathering for four days of best practices research, unveiling of new innovations across the B2B space, and networking with this elite community. Registration is not required.

Marketing Attribution 29

Marketing Attribution Demand Account Based Marketing Co-Registration 29

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. Add new leads to the top of your sales funnel. Move existing leads further down your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Markempa

JANUARY 30, 2019

Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. That’s why I interviewed Dave Gerhardt ( @davegerhardt ), VP of Marketing at Drift.com and co-author of the new book Conversational Marketing. Dave is also known as DG. DG: So, my background. ” Right?

Conversion 65

Conversion Lead Scoring Lead Ranking Leads 65

SnapApp

DECEMBER 13, 2018

Lastly, don’t overlook the tactical stuff. Check out this example on Twitter: When promoting a webinar, many marketers overlook the power and influence of their executive and sales teams. In fact, research shows that the majority of webinar registrants sign up a week before the event, and many wait until the day of.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 1 It’s no surprise that events look set to follow suit. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Optinmonster

JANUARY 18, 2024

Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. The average order value of an email sale is at least 3 times higher than that of social media. Offer video demos, product tours, templates, and webinars for new users. These help users speed up their onboarding process.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Hubspot

JULY 29, 2022

In the same way that founders could never reach their goals without sales, marketing, customer support, R&D, and HR teams, one company standing alone won’t get half as far as one that invests deeply in connecting with other companies in its space. Why is Partner Relationship Management Important?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Budget Programs 69

Adobe Experience Cloud Blog

AUGUST 13, 2012

Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. We made sure Sales knew who had attended. Who were the attendees and when are they in the funnel.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Hubspot

JUNE 20, 2018

Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Take the opportunity to collect email addresses in exchange for the info and demos you provide at the event. Collect email addresses at registration. With Traditional Marketing.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Convince & Convert

JULY 29, 2012

The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. They can then determine ROI based on redemption rates and over customary store sales and average ticket. The best way to do that is to define and measure specific customer behaviors.

Social Media 140

Social Media ROI Media Correlation 140

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

MKT1

DECEMBER 12, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. We’ve been recommending RevenueHero since we wrote a newsletter on improving demo request flows a couple months back.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

The ROI Guy

OCTOBER 11, 2010

Content management Account management Campaign management Data management Sales enablement (publication, awareness and training) Channel sales enablement Tier 2: Content Marketing Campaigns rely on content to drive engagement with prospects. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Sword and the Script | B2B

MARCH 29, 2022

B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. It takes one less piece of friction out of your sales process.” Virtual product demos. 60% want 3D or virtual product demos. The full report is freely available without registration: The new B2B growth equation.

Paid Search Agency 68

Paid Search Agency Research Marketing Management Co-Registration 68

Golden Spiral

JANUARY 7, 2021

Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. 68% of event marketers reported a hybrid solution that can manage both virtual and in-person events will play a key role in 2020 and 2021 strategies. Think About This.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Engagio

DECEMBER 17, 2019

You can then capitalize on that intent by targeting them with ads, or reaching out with a sales pitch. This is a natural match, since intent data complements both account-based marketing and demand generation strategies, and it can be equally useful to both sales and marketing. Instead, you can go to them. How Engagio Gets Intent Data.

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Whale Pages

FEBRUARY 23, 2020

This got us thinking about the SaaS onboarding process in general and inspired us to write today’s blog post about the onboarding tools SaaS entrepreneurs have at their disposal to design product tours and walkthroughs. Appcues believes that the onboarding process needs to focus on two main goals. userguiding. userguiding.

Marketing Analytics Tools 75

Marketing Analytics Tools Product Tools Best Practices 75

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.”

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Content Marketing Institute

AUGUST 22, 2018

And when the appeal of earning exclusive deals and discounts doesn’t do the trick, there’s always the option to fall back on scare tactics that point out your competitors’ shortcomings (remember those old I’m a Mac/I’m a PC chestnuts?). To influence buying process at any consumer touchpoint, you need to win every moment of trust.

Loyalty 68

Loyalty Ideal Customer Profiles Brand Identity Branding 68

Hubspot

OCTOBER 29, 2012

Even though marketers must be careful not to over-automate, marketing automation can be a great way to manage and nurture your leads so they're more sales-ready. In this post, we'll walk you through the typical setup process of workflows, which you can then use to set up various lead nurturing workflows. and beyond!

Automation 28

Automation Work Management Lead Ranking Co-Registration 28

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Co-Brand/Co-Author Your Ebook. Create a strategic partnership with complementary businesses by co-branding or co-authoring an ebook.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Most people do want demos, they just want them on their own time and not always with a sales rep conducting them. . Create an inside sales assessment to send to current customers.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

JANUARY 26, 2012

Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. In order for this tactic to be efficient, you have to make sure your homepage acts like a landing page. Has your manager or CEO written one?

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28