Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Brandpoint

NOVEMBER 10, 2020

Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees. Especially now that events are more accessible than ever with low-cost or free registration.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Adobe Experience Cloud Blog

AUGUST 13, 2012

Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ). Goals: We set up the following goals: Registration and attendance. To Build your Brand. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Hubspot

JUNE 20, 2018

Host a co-marketing offer with a partner. Collect email addresses at a trade show. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Hubspot

SEPTEMBER 13, 2012

The tips in this post are inspired by the things we pulled off, as well as the things we know we can improve for next year (we've actually already opened up registration for INBOUND 2013 !). Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Hubspot

MARCH 28, 2012

3) Host an online webinar and collect email addresses at registration. 9) Collect email addresses at offline events like trade shows , and import them into your database. and collect registrations online using email addresses. 4) Create a free, online tool or resource and have users sign up with their email address.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Trade show booths are collecting dust in warehouses. The speakers.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Online Marketing Institute

NOVEMBER 28, 2012

Fashion Shows. Trade Show. Registration-related Products. Executive Management. Internet/Digital Media. Photography/Illustration. Sales/Business Development. ENTER a CITY and/or SELECT STATE. Holiday Party. Incentive Trip. Premiere/Opening. Press Conference. Product Launch. Promotional Event. Sales Meeting. Team-building.

B to B 40

B to B Paid Content Social Media CMS Development 40

Conversica

JULY 26, 2021

From ideation, to securing co-presenters, to curating media and meaningful content—the to-do list seems to bleed out into eternity. Due to the slow reintroduction of trade shows and in-person events, you’re probably relying heavily on these virtual events to educate the market and generate interest in your offerings.

Lead Ranking 98

Lead Ranking Webinar Metrics Lead Scoring Co-Registration 98

Hinge Marketing

AUGUST 5, 2020

As some communities in the United States begin to hold events and gatherings, you may be feeling the pressure to plan for your next trade show or annual meeting. Co-promote a webinar and other related activities with the research firm and/or other partners. See also- Co-branding with Research: Making Your B2B Content Stand Out.

Conference 86

Conference Co-Registration Content Webinar Metrics 86

Online Marketing Institute

JULY 31, 2012

Fashion Shows. Trade Show. Registration-related Products. Executive Management. Internet/Digital Media. Photography/Illustration. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Holiday Party. Incentive Trip. Premiere/Opening. Press Conference. Product Launch. Promotional Event. Sales Meeting.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Lead Liaison

DECEMBER 26, 2018

According to Forrester , marketing events such as trade shows and conferences occupy the largest share of B2B marketing budgets at 14%. Insidesales.com co nducted a study that found 35-50% of sales go to the vendor that responds first. Internet at trade shows and conferences can be spotty and expensive.

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

KoMarketing Associates

MAY 2, 2017

Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JANUARY 26, 2012

Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Is there a company trade show coming up soon? While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Really fired up to be on the show. Jay: Dan, I am fired up to have Sigstr on the show.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 127

Social Media Media Paid Content Conference 127

Vidyard

JULY 9, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value. User Conferences and Industry Trade Shows.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Create once and share everywhere: Put the effort in to create a pillar or hero piece of content and figure out how you can break it up and use it across all your distribution channels—web, email, social, sales, review sites, and co-marketing opportunities—to maximize value.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65