Webbiquity
AUGUST 4, 2020
Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A third important element is your presenters.
The Point
JUNE 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.
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Salesforce Marketing Cloud
NOVEMBER 29, 2023
Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. For instance, a cloud software company might provide enterprise storage in partnership with another tech company.
Webbiquity
MARCH 5, 2019
Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. It also includes features like event management, surveys, polls, and file sharing. MESA Alumni 2018 (Minnesota Emerging Software Advisory).
Hubspot
APRIL 13, 2021
the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. To take full advantage of these benefits, you need to choose the best software for live webinars. The Best Live Webinar Software. Best Webinar Software for Marketers.
Martech
MARCH 3, 2022
The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . And a lot of those insights show just how critical these tools are becoming for marketers.
ClickZ
JUNE 27, 2019
A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. Individual and enterprise privacy.
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