Orange Owl Blog

APRIL 5, 2025

From natural language processing (NLP) for drafting articles to machine learning models that analyze user behavior, AI is transforming every stage of the content marketing funnel. With AI-generated subject lines and CTA placements, email open rates jump by 38% , boosting webinar registrations and demo requests.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

KoMarketing Associates

JUNE 12, 2018

” Over the last 10 years, ad platforms and options have changed dramatically. Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. You should also be careful to map the topic and format to the right stage of your funnel and sales cycle. Getting registrations to attend your webinar can be challenging.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Ranking Lead Scoring 134

Opt Intelligence

MAY 30, 2022

This is also a great time to try or increase co-registration ads. These double opt-in ads target potential new subscribers on the websites they already know and love. If they aren’t checking their email, ads on popular websites will keep you top of mind. Now, go back to marketing. Reactivate Unsubscribers.

Marketing & Strategy 70

Marketing & Strategy Co-Registration Marketing Strategy Opt-in 70

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. If there isn’t an existing contact in Salesforce, you can create a lead directly from Sprout to capture this new lead in your marketing funnel. Get more from your martech stack.

Digital Asset Management 144

Digital Asset Management Social Media Work Management Marketing Management 144

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The team of WebinarNinja focused their tool development on making it easy to track and customize according to a prospect’s position in the funnel. Image source.

Webinar Metrics 98

Webinar Metrics Enterprise Management Budget Programs Work Management 98

Martech Advisor

JANUARY 22, 2020

It’s an effective technique because it helps you qualify visitors or leads (depending on the stage of the funnel) without interacting with them on a one-to-one basis. Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. Collaborate With Brands.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Opt Intelligence

FEBRUARY 28, 2021

But you can’t just set up an ad and hope for the best. The first step before running Facebook ads is to make use of your current database. They have obviously expressed interest, so you can retarget them with social ads as a reminder. Ready to run some Facebook ads? Segment Your List. Build Up A Content Library.

Paid Search Agency 70

Paid Search Agency Facebook Ads Co-Registration 70

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Especially now that events are more accessible than ever with low-cost or free registration. Webinars, online classes, Zoom meetups and full-fledged conferences.

Work Management 149

Work Management Marketing Management Planning Conference 149

Salesforce Marketing Cloud

NOVEMBER 29, 2023

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

MKT1

DECEMBER 12, 2023

Marketers and sales teams love RevenueHero’s built-in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel. Campaigns often span across channels and funnel stages. Campaigns should have a specific goal and time horizon.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Content Marketing Institute

FEBRUARY 2, 2018

Because we write about topics such as advertising in social media, our data from $30 million in monthly spending for Facebook ads gives us a huge advantage in using original data to produce useful content. By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word.

Process 112

Process Lead Ranking Content Marketing Planning 112

SnapApp

JULY 7, 2017

The goal was to better understand which interactive content types were most effective at qualifying prospects at each stage of the sales funnel, and showcase some of the specific interactive marketing strategies used to drive higher campaign ROI across a range of industries. Orbit Media | Co-Founder/ Strategic Director. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Launch Marketing

FEBRUARY 15, 2018

In an ever-growing sea of marketing emails, ads, mailers and more, getting your brand to stand out is a big challenge. This provides a great way of adding context to your value proposition via conversation that facts and figures alone cannot. Add new leads to the top of your sales funnel.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Valasys

JUNE 10, 2019

Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). When it comes to Account-Based Marketing there aren’t separate sales & marketing funnels; rather a unified account’s journey funnel.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Inbox Insight

JULY 12, 2024

Higher funnel touchpoints will increase your consideration in the buying process. Despite the prevalence of cookie acceptance, 6% of respondents use an ad blocker, potentially limiting the effectiveness of cookie-based targeted advertising for B2B marketers. Achieve impact within your key accounts and expedite your sales process.

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 69

Marketing AI Social Media Social Marketing B2B Marketing 69

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We also equip your Apple News publication with all the necessary components to boost reach, nurture reader loyalty, and funnel those engaged readers back to your website.

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Optinmonster

APRIL 4, 2024

For example, eCommerce website leads might: Click on your online ads. You can leverage emails to enrich your sales funnel by promoting discount coupons , limited-time offers , or flash sales on your eCommerce business. As a result, the company got 30,000 new member registrations every month.

eCommerce 92

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 92

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. Host a co-marketing offer with a partner. Add QR codes to your display ads.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Adobe Experience Cloud Blog

AUGUST 13, 2012

Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. We also messaged our invitation to encourage people to share by adding social share icons. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer BtoB Trade Show 48

Adobe Experience Cloud Blog

OCTOBER 14, 2015

But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Co-Brand/Co-Author Your Ebook. Here they are!

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 48

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. Second, an expert who offers added value to their audience. Some require vendors to co-present with their clients. More EAT means more website traffic and digital leads you can shepherd through the marketing funnel. What is Paid Media?

Paid Content 125

Paid Content CMS Development Lead Ranking Work Management 125

Convert

FEBRUARY 24, 2021

For instance, you could use this information to plan an ad campaign targeted at people about to tie the knot. You already know this audience is drawn to you; thus a high ROAS (Return on ad spend) wouldn’t be too surprising. Once the tracking code is added to your page, the script sends data to Google servers. BestSelf Co.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

ConvertKit

JANUARY 17, 2020

A well-crafted webinar landing page helps maximize signups and attendance at your event, while also giving you a home base where you can funnel visitors before, during, and after your webinar. Give you a home base to funnel traffic. Make registration a piece of cake. A central landing page serves as a home base for your webinar.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Whale Pages

FEBRUARY 23, 2020

They use web overlay technology which helps guide users through a pre-designed funnel process. The biggest player on our list is responsible for powering the onboarding and user registration experience for many of the apps we’re all familiar with today. Using Paid Video Ads to Boost SaaS Growth. userguiding.

Marketing Analytics Tools 75

Marketing Analytics Tools Product Tools Best Practices 75

LeadSquared

JUNE 22, 2021

I am an avid user of LinkedIn Ads. Any ad specialist worth their salt knows that digital advertising is all about constant testing. Let’s break the article down into three parts: Selecting the right objective Strategic bidding Selecting the right ad format. LinkedIn Ads Objectives. So, let’s get started.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. He drew the funnel on a napkin and then flipped it on its head. The concept of a flipped funnel is simple. It’s More Than Marketing.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketing Qualified Leads Paid Search Agency 48

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. We also equip your Apple News publication with all the necessary components to boost reach, nurture reader loyalty, and funnel those engaged readers back to your website.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Convert

OCTOBER 25, 2022

Justin Soleimani, Co-Founder at Tumble. Good examples of social proof are adding testimonials, reviews, ratings, media mentions, awards, and logos of well-known clients. Sylvia Kang, Co-Founder and CEO of Mira. Review your conversion funnel. Do they like seeing how-to videos for assembling your product?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Orange Owl Blog

DECEMBER 28, 2024

Ad Campaigns General ad campaigns without a deep focus on real estate specifics. Example: Agencies know how to highlight unique property features that appeal to specific demographics, such as millennials seeking co-living spaces or luxury buyers. Example: Delegating SEO, social media management, and ad creation to the agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

EveryoneSocial

FEBRUARY 15, 2022

6 Ways to Save on Paid Ads. While other advertising channels can take weeks — or even months — to see results, data from paid advertising instantly shows you whether your ads work or not. By targeting these new audiences that have already expressed interest in your ad, you’ll see an improvement in your cost per conversion.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

SnapApp

JUNE 2, 2017

Make one of your static infographics interactive by adding in simple animations , click-to-reveals, and potentially a question or two. Offer a middle-of-the-funnel maturity assessment to see if your prospects are ready for certain content/platform solutions. back to top. . based on their answers. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io You don’t need an army of content writers to top-of-the-funnel content such as articles, blog posts and webinars. Essentially, you’re inviting the buyers from your target accounts to co-create content. Hi there, Vladimir Blagojevic here. Non-standard attributes are specific for your business.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40

GreenRope

NOVEMBER 1, 2015

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40