Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Sales manager or agent : Uses content to support the sales process.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Marketing Automation Services 106

Marketing Automation Services Work Management Lead Scoring Lead Ranking 106

Mereo

MAY 16, 2024

Aligning your sales and marketing teams is just the beginning. However, in pursuing this goal, we often overlook a crucial member of the revenue organization: the client success team. And supporting the full client lifecycle is even more critical as this shift occurs. Here are a few: Misaligned organizations suffer.

Touchpoints 41

Touchpoints Cross-Selling Forrester Organic Leads 41

Martech

JULY 22, 2021

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase. The marketing services support over 300,000 global users.

Resource Management 110

Resource Management Enterprise Management Marketing Management Ad Exchange 110

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. “In our industry, things are always changing, right?”

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Choosing and integrating the right technologies for their team . Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * You should also be able to define multiple programs, channels, touchpoints, etc.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Martech

DECEMBER 27, 2022

Instead, more responsibility will rest within the business where we’ll see the hiring of technical people, developers, and others who support and embrace the new approach.”. Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. They help consumers discover things.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What are our reporting needs?

Digital Asset Management 116

Digital Asset Management Enterprise Management Work Management Marketing Management 116

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. Dig deeper: Let’s chat about this product. “In

eCommerce 117

eCommerce CMS Development Marketing AI SMS 117

Martech

AUGUST 23, 2023

These tools empower marketing teams to sift through vast data reservoirs, extract actionable insights and craft tailored customer experiences. In an age dominated by digital necessity, martech has become an indispensable ally for businesses, especially for CMOs. At the forefront is the sweeping digital transformation across industries.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Content Standard

MARCH 21, 2022

How will leadership know if the initiative is a success, and how will your team know whether their work is hitting the mark? What Teams Will Be Involved? Creating and executing a successful personalization initiative requires integrating teams as well as technology systems across the organization. How Will We Measure Success?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

ClickZ

AUGUST 30, 2021

We have to be really thoughtful about where we spend and the creative we use,” says Andy Judd, CMO of Yasso Greek Frozen Yogurt. And then, according to Judd, they guide strategic decision-making by those internal experts, with support from their media partners and the future-focused modeling they do on Keen’s predictive-analytics platform.

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Liveintent

JANUARY 11, 2021

Sure, the platform connects colleagues and helps them collaborate on teams and projects. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. . ” Channel diversification is important.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Hubspot

JANUARY 4, 2021

Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Trends 101

Trends Marketing AI Work Management Planning 101

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketers, we have traditionally defaulted to targeting demographics that look like this: The ideal client is a woman between the ages of 35-50, holds decision making power within the marketing department (senior manager, director, VP, or the CMO-if you’re lucky) at a SaaS company with 200+ employees and a minimum of $50M in revenue.

Paid Search Agency 134

Paid Search Agency Marketing Management Thought Leadership Marketing & Strategy 134

Sprout Social

MAY 18, 2020

Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest. It will also highlight new skills your team can build in order to tell stories more creatively on social.

Social Marketing 98

Social Marketing Work Management Marketing Management Planning 98

LeanData

SEPTEMBER 14, 2022

2 Lack of Support. An SDR who lacks support may be experiencing the following: Inadequate revenue orchestration tools to reach their quotas. No sense of belonging on the team. When support is lacking, your SDR will start to believe they cannot be successful at your company, no matter how hard they try. #3

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Further, as a B2B tech marketing executive, make sure you’re consulting with your team on the front lines.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Heinz Marketing

SEPTEMBER 26, 2022

This week’s show is entitled, “ Roadblocks to Delivering a Competitive Buying Experience “ and my guest is Rusty Bishop , CMO at Bigtincan. Why CMO’s should care about sales enablement and how to make it a leadership team priority. I’m going to use that again in air quotes, of their sales team.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Engagio

APRIL 23, 2020

CMO, Sendoso. CMO, TechTarget. They must accept longer sell cycles while committing to developing more meaningful engagement early in the process — to build their cases more completely with key supporters and detractors across the actual buying team. CMO, MarvelMarketers. CMO, Lessonly.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

Hubspot

AUGUST 22, 2014

The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies. So how does a modern CMO do all of that? The modern CMO is a hot topic right now. My role at Yahoo was way ahead of other CMO''s duties at the time.

CMO 28

CMO Marketing Management Peer-to-peer Multi-Channel 28

Conversica

OCTOBER 21, 2021

a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing.

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

Martech Advisor

JANUARY 20, 2020

CMOs are constantly looking for new ways to get insights into their customers, or put data to work in more efficient, innovative ways. Lynne Capozzi, Acquia's CMO, shares three strategies that marketers will look to in the coming year to do that. Similarly, CMOs need to view chatbots as much more than robotic help desks.

Storytelling 76

Storytelling Barriers Act-On Touchpoints 76

Allocadia

JUNE 7, 2019

They understand they must prioritize strong control over the customer journey, spanning a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Are teams aware of journey stages, and how they’re spending against those stages? According to Forrester , B2B marketing executives are not in denial.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

They understand they must prioritize strong control over the customer journey, spanning a variety of touchpoints by which the customer moves from awareness to engagement and purchase. Are teams aware of journey stages, and how they’re spending against those stages? According to Forrester , B2B marketing executives are not in denial.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Mereo

NOVEMBER 3, 2022

In the last few years alone, we at Mereo have started working with a lot more Chief Revenue Officers who oversee teams involved in this entire lifecycle, for example. With this new approach, the customer success team was born. With new team members come new considerations for your kickoff to make a true impact: Make it formal.

Planning 41

Planning Cross-Selling Touchpoints Organic Leads 41

Engagio

JANUARY 7, 2019

Get the intent data into the hands of your Sales team to inform their strategy, outreach and interactions. As more companies adopt an account-focused strategy, it forces us to raise the game on the type of brand experience we create with each touchpoint. Peter Isaacson , CMO, Demandbase. Jon Miller , CEO, Engagio.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Heinz Marketing

JULY 23, 2019

She has over 15 years’ experience as an entrepreneur in the arts and a marketing leader in the technology where her aim as been to solve unique problems and inspire teams to achieve bold missions. To transform a culture you must help your team connect to meaning. MG: How do brand and culture intersect to impact customer experience?

Paid Search Agency 62

Paid Search Agency Companies Work Management Correlation 62

Mereo

FEBRUARY 2, 2022

As teams across the world face talent shortages and high turnover , an employee experience management strategy becomes even more important for sophisticated B2B selling organizations. For example, what are the experiences of your employee at various touchpoints at your company and throughout their tenure? million people by 2030.

Work Management 45

Work Management Marketing Management Paid Search Agency B2B 45

ClearVoice

FEBRUARY 18, 2020

And if someone on your team made changes, check again to ensure that the overall flow of your completed document still makes sense. Before your team congratulates you on your best effort, try to make sure that someone familiar with the product on a granular level has their own run-through first. Measure your success.

Tips 59

Tips Class Press Paid Search Agency 59

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. It’s a tall order, and you want the very best. Have a hacker’s mindset.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

VisumCX

MAY 30, 2017

Johnson: Innovation by Design is a framework for how the world’s innovative teams surface the best ideas and then use them to deliver exponential outcomes for their business. The second thing is a B2B company’s ability to deliver a consistent experience at every touchpoint. Then take it outside, the walls of your company.

Design 40

Design Storytelling CMO Top of Funnel 40

Sprout Social

JUNE 12, 2023

A great CX strategy aims to exceed customer expectations at every touchpoint. Don’t forget to work with Sales and Customer Support. These teams talk to your customers everyday and are more in tune with their needs, preferences and complaints. Emotions: How does the customer feel at each touchpoint? And that’s not all.

Marketing AI 131

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 131