Martech
APRIL 10, 2023
The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Marketers don’t need more standalone tools, they need a platform. “Truthfully, in SaaS, we’re providing it as a service.
LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.
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Adobe Experience Cloud Blog
FEBRUARY 7, 2020
In fact, more than half of marketers that have AI use it for content personalization.* Using predictive models that use machine learning to determine which types of web and email content customers prefer represents the next frontier in personalization. can help your model determine which content to serve.)
accelerate agency
DECEMBER 7, 2021
The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.
accelerate agency
DECEMBER 7, 2021
The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.
accelerate agency
DECEMBER 7, 2021
The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise.
Marketing Insider Group
MAY 5, 2011
What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. This is called the “last click&# problem of Marketing Attribution. Maybe marketers don’t have the tools, resources or energy to tackle this problem.
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