Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 93

Marketing Automation Services Work Management Lead Scoring Lead Ranking 93

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. AI will be used to improve discovery in more mobile experiences.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

Adobe Experience Cloud Blog

MAY 10, 2016

Digital Transformation for Tomorrow’s Marketer. In fact, Phil shared that 86% of CMOs believe they will own the end-to-end customer experience by 2020. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation.

Digital Transformation 48

Digital Transformation Planning Marketo B2B Thought Leadership 48

Martech Advisor

DECEMBER 17, 2019

Learn More: CMO Insight Summit 2019: Craft Winning Content Marketing Strategies. Kevin Alansky , CMO, Higher Logic. Matt Reid , CMO, EZ Texting. Latane Conant , CMO, 6sense. The Customer Care Officer’s (CCO) and CMO’s Role Will Grow in 2020. ” Patty Nagle , Senior Vice President and CMO, OpenText.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

ClickZ

JULY 16, 2019

Solis interviewed Antonio Sciuto, the former North American EVP & CMO of Nestlé Waters who explained some of the ways NW uses technology to better understand their customer journey. Customers are increasingly moving away from brands that don’t deliver integrated touchpoints or messaging. The empowered customer.

Touchpoints 110

Touchpoints Paid Search Agency Advertising Agencies Lead Ranking 110

chiefmartech

OCTOBER 31, 2022

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. Digital everything, digital everywhere has exploded complexity. Reading a recent report from data platform provider Adverity, What Is Shaping the CMO’s Roadmap?

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. He now serves as CMO for IBM Watson Customer Engagement in North America. AI in Marketing: The New Frontier. Carl Landers.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

chiefmartech

NOVEMBER 9, 2016

More marketing technologists (44%) now report to the CMO. In particular, those who serve as chief marketing technologists — the title still varies — in an executive capacity that bridges the CMO and the CIO have a fundamentally different kind of role than the front-line marketing automation platform wizards.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Contently

SEPTEMBER 11, 2017

But after a few months of therapy and the chance to learn from a very smart CMO, I realized I was missing the point. In an organization driving toward digital transformation, it should live under digital. ” (I’m a little egotistical.). Content marketers need the advertising ecosystems that we like to trash.

Top of Funnel 127

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 127

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Digital marketing spend will continue to grow. Look at digital transformation and work from home initiatives, for example.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. Dig deeper: Let’s chat about this product. “In

eCommerce 106

eCommerce CMS Development Marketing AI SMS 106

The Customer

JUNE 22, 2021

More specifically, though 82% of respondents said their firms are trying to collect more types of customer data , 61% went on to admit that capturing and making sense of digital customer data is difficult for them and 55% said understanding customers across all touchpoints and lifecycle stages is challenging. The CMO Balancing Act.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Tony Zambito

OCTOBER 23, 2016

As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services. Digital transformation is impacting several areas of market behaviors that are no longer separated by clean lines.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Adobe Experience Cloud Blog

MARCH 7, 2017

In this new world, the “ Engagement Economy ,” everyone and everything is connected through more channels and touchpoints than ever before. They’ll explain how digital transformation is core to being able to deliver meaningful experiences that feel real and human and are built on trust.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

chiefmartech

SEPTEMBER 15, 2015

As of August 2015, I have been part of an equally fascinating organization called Healthgrades as their senior vice president, head of digital. Tell us about your decision to move from marketing into a “digital” leadership role. How would you characterize the similarities and differences between marketing and digital?

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Martech Advisor

SEPTEMBER 26, 2019

” In this exclusive with MarTech Advisor , Jochen shares details about the campaign’s major milestones, efforts to integrate it across all consumer touchpoints, the role of content marketing , and more. We'd love to know what your aims and major milestones were in this digital transformation journey.

Digital Transformation 45

Digital Transformation CMO Work Management Marketing Management 45

ClickZ

MAY 24, 2019

For companies that were started in the digital era, they likely grew up with their customers at the center. They intuited that experience should connect seamlessly across touchpoints. Angel works closely with CMOs and CIOs of major brands every day. Think Uber, Airbnb, etc. They started with that in mind.

Paid Search Agency 90

Paid Search Agency Companies Cross-Selling Advertising Agencies 90

Modern B2B

APRIL 25, 2023

Achieving this involves gaining a deeper understanding of your customers, their journey, preferences, business, motivations, preferred communication channels, and their interactions with various digital touchpoints, such as social ads, nurture campaigns, SEO, and landing pages.

CMO 52

CMO Marketing Automation Services Enterprise Management Work Management 52

chiefmartech

SEPTEMBER 19, 2016

You’ll learn from the first-hand experiences of: Unilever — Vineet Bhalla, the firm’s global IT director of digital marketing, and Vishnu Indugula, vice president of technology at SapientNitro, will guide us through the company’s digital transformation efforts.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Kaon

JULY 10, 2020

A recent study found that chief sales officers and chief operations officers are particularly doubtful of CMOs’ ability to demonstrate a financial impact. And, according to Korn Ferry, the average tenure of a CMO is the shortest of all C-suite titles. ” Spending Smarter.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. In most organizations, this is the role that a CMO’s head of marketing operations and technology can take on. Today’s successful CMOs will be tomorrow’s CEOs.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Martech Advisor

FEBRUARY 28, 2020

The fully integrated customer data platform will enable PUMA to unify data from all consumer touchpoints and combine real-time interactions captured across digital channels, 100+ stores worldwide, and other offline touchpoints, which will drive more intelligent engagement.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

PathFactory

OCTOBER 20, 2021

Ideation: Marketers can build and execute a unified content strategy across all channels and touchpoints. CMO : The chief marketer needs content intelligence to understand the lay of the land from day one and quickly make decisions about what to stop, start, and continue doing. When you think about it, that’s a lot of people!

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

chiefmartech

AUGUST 5, 2019

Platform business models are one of the hottest topics in digital transformation. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. 6 KEYNOTES TO FRAME THE BIG MARTECH PICTURE.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

chiefmartech

JANUARY 3, 2017

He’s blended those two discipline masterfully, and watching his career take shape over the past 5 years has been a personified narrative of how “marketing” as a profession is being elevated and transformed. (I Every brand and CMO now acknowledges that marketing and technology are intertwined. It’s mind boggling.

Work Management 83

Work Management Marketing Management Digital Transformation Lead Ranking 83

chiefmartech

FEBRUARY 9, 2016

Gerry Murray , Research Manager of the CMO Advisory at IDC , will present Cognitive Marketing: The Rise of the Super Intelligent Marketer — will illuminate the new capabilities that “cognitive services” now offer marketers, leveraging data and artificial intelligence.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

OCTOBER 23, 2015

The experience-driven emphasis on quality across prospect touchpoints. Ultimately, the business transformation of marketing from expense to revenue. “Digital isn’t a marketing or IT phenomenon — it’s a company’s potential! The realization of “always on” contextual marketing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Full Circle Insights

AUGUST 8, 2021

Second from the right, you have digital touch details (First Digital Touch, First Form Fill, Most Recent Digital Touch). Farthest to the right, you have digital touchpoint details (Total Number of Touchpoints, Number of Days Before Form Fill). Building a Solid Case for Attribution to the CMO.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

chiefmartech

AUGUST 14, 2017

.” Next, I’ll moderate a fireside chat with three of the pioneers of the martech industry: Brian Kardon , the CMO of Fuze ; Jon Miller , the CEO of Engagio ; and Mike Volpe , the CMO of Cybereason. Davor Sutija , CEO of Thinfilm , will close with a presentation on Extending the Benefits of Digital to the Physical World.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Full Circle Insights

JULY 27, 2021

Digital Source Tracker from Full Circle Insights, maker of comprehensive sales and marketing performance measurement solutions, connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

MAY 10, 2021

Unique Visualization Feature Maps Out Digital and Non-Digital Touchpoints Across Sources and Over Time, Showing Prospect Opportunities from Creation to Close. Digital Source Tracker allows marketers to measure the impact of all digital programs on pipeline and revenue inside the CRM. SAN MATEO, Calif.,

Full Circle Insights 59

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 59

Full Circle Insights

JULY 12, 2021

Full Circle also rolled out Journey Explorer for Digital Source Tracker in May 2021 , providing a new feature that gives marketers a visual insight into the customer journey. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. CMOs: Now More than Ever.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

chiefmartech

DECEMBER 13, 2017

I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digital transformation redefines “marketing” beyond the marketing department. DIGITAL TRANSFORMATION (2018 Update). ” — Barry Levine.

Digital Transformation 86

Digital Transformation Work Management Touchpoints Marketing Management 86

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online.

Digital Transformation 104

Digital Transformation Work Management Marketing Automation Services Marketing Management 104

chiefmartech

FEBRUARY 14, 2019

Those starting digital transformation or those far along the journey? That afternoon, we’ll have back-to-back keynotes from two martech pioneers: Mayur Gupta, the CMO of Freshly, and Terence Kawaja, the CEO of LUMA Partners. Or do we pick one or two concepts and dive deep on them? Focus on B2B or B2C?

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

chiefmartech

JANUARY 21, 2019

Well, there are effectively zero barriers to entry, with cheap cloud infrastructure, free open source foundations, and a seemingly unending stream of creative new tactics and touchpoints continually emerging in marketing’s domain. The rest will adapt to their environment, buoyed by continuing digital transformation.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

chiefmartech

MARCH 14, 2017

Finally, superstar CMO Meagen Eisenberg of MongoDB and her senior director of marketing technology and strategy, Ryan Schwartz , will join me for a candid fireside chat on one of the most critical topics in marketing technology management today: The Secrets to a Great Partnership Between a CMO and a Head of Martech.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48