accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Enterprise-level.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. They help consumers discover things.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” ” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Oracle EVP Rob Tarkoff “Best of breed has jumped the shark.

Marketing Attribution 89

Marketing Attribution Enterprise Management Work Management Marketing AI 89

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 113

eCommerce Enterprise Management Paid Search Agency Marketing Management 113

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. Rokt’s use cases began with ticket-buying services.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ads Enterprise Management 88

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Content Standard

MAY 25, 2017

Seeking clarity on the performance results of a recently implemented in-store clienteling solution, a retail executive turns to the company’s CIO. But the CIO is unsure where to start, and he turns to the CMO, who has worked with IT to deploy the solution and has had a more hands-on role in its use.

CMO 42

CMO Enterprise Management Marketing Budget Work Management 42

Nuvi

MARCH 11, 2020

. — MARCH 11, 2020 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced the appointment of Rebecca Biestman as the company’s new CMO. Biestman has also held marketing and brand management roles at Gap, Inc.

Enterprise Management 40

Enterprise Management Marketing Management Word of Mouth Lead Scoring 40

6sense

AUGUST 3, 2016

The role of modern marketers and CMOs is unrecognizable from what it once was. In the past, advertising, brand building and corporate communications defined the heart and soul of the marketing operation. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. Citrix offers an example of marketing personalization to inspire B2B personalization initiatives. General marketing personalization goals include driving revenue, increasing conversion rates, and improving customer loyalty.

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Conversica

OCTOBER 21, 2021

While 87% of marketers and salespeople believe in ABM’s efficacy, only 43% of marketers and 49% of salespeople are using intent data to personalize account outreach as both departments operate in silos. The 227-person study conducted by Renegade was equally split between marketers (51%) and salespeople (49%).

Account Based Marketing 52

Account Based Marketing Enterprise Management Customer Surveys Work Management 52

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. It reveals a number of insights into the evolution of our marketing technologist profession. It reveals a number of insights into the evolution of our marketing technologist profession.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Nuvi

AUGUST 19, 2019

Dealerships that Manage their Reputations Increase Average Sales Volume by up to 10%. August 19, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Auto Reputation Report. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Work Management 40

Single Grain

AUGUST 24, 2021

Enterprise SEO is challenging. It is not easy to manage a site consisting of several thousand pages or to track the performance of hundreds of keywords. If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

chiefmartech

SEPTEMBER 19, 2016

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

DiscoverOrg

MARCH 13, 2017

In tech years, that was a million years ago, and today, so much has changed: Our solution is much deeper – delivering a comprehensive suite of sales, marketing, and predictive intelligence tools that enable organizations to more effectively identify, target, and engage with their top prospects at the right time with the right message.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Martech

MARCH 21, 2024

By managing these many moving parts within a single platform (or technically, two connected platforms for ordering and loyalty), the customer data also comes together. Building a seamless customer journey “We were looking for a seamless customer journey across all of our platforms,” said Heather Boggs, CMO for FSC Franchise Co.,

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Marketing Management POS 62

Martech

OCTOBER 12, 2023

Who doesn’t want to empower marketers and other customer experience specialists with easy access to rich, accurate customer data? Symptoms abound: Difficult initial “MVP” deployments, as enterprises struggle to deal with core issues of data availability and quality, as well as identity resolution blockers.

Enterprise Management 116

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 116

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Modern B2B

APRIL 25, 2023

In this article, we explore some of the challenges highlighted and answer the three big key questions CMOs should be asking to achieve a better customer experience. Question 1: Where are the main areas of underuse when it comes to marketing technology? There are a few reasons these two platforms top the list. Not sure where to start?

CMO 52

CMO Marketing Automation Services Enterprise Management Work Management 52

Hubspot

MAY 14, 2012

This is a guest post written by Gini Dietrich , founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, and Geoff Livingston , an author and marketing strategist who serves as VP, strategic partnerships for Razoo. Dell: An Overview.

Enterprise Management 28

Enterprise Management SWOT Social Marketing Product 28

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Only 31.2% Only 31.2%

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

chiefmartech

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance From IT to IT Owns the Entire Activity.

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

Strategic-IC

OCTOBER 12, 2021

Saas and Account-based Marketing have a lot in common. The SaaS market is growing at a rate of knots ( $123bn and counting). But with any growing market so comes growing competitors who are competing not only for market share, but also for your customers. Target mid-market and enterprise accounts?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Martech

NOVEMBER 11, 2021

Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without more resources or taking more risk to move faster. Consistency in providing an on-brand customer experience is critical to scale.

Enterprise Management 88

Enterprise Management Work Management Brand Identity Branding 88

KoMarketing Associates

FEBRUARY 4, 2020

Content marketers always need to keep up with trends by constantly revising and refreshing their content to reach the ideal audiences. Research by CMI on B2B content marketing trends shows that a majority of businesses (58%) rate their content marketing efforts as only “moderately” successful. Unlimited Freedom.

eCommerce 157

eCommerce Enterprise Management B2B Marketing Work Management 157

Martech Advisor

FEBRUARY 14, 2020

The article outlines with the help of useful analogies, how CDPs drive value for marketers today, writes, Kiran Ramaswamy VP - Global Sales and Bijoy KB, Senior Associate Marketing of Lemnisk. The battle for eyeballs, clicks, and FOMO has shifted value from physical touchpoints to digital ones. Whither Help?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

Contently

MARCH 23, 2021

But this reality has a silver-lining for creatives—marketing leaders are shifting their budgets into content. The one thing that keeps me up at night, though, is how marketers measure content success. In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year.

Cost per Lead 194

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 194