Terminus
NOVEMBER 14, 2023
Strengthen your “finance speak” — the better you can translate finance to GTM, the better you can tell the story of the middle layer (marketing). Create a strong dialogue with partners in finance to understand the details of what they need to see to understand success with marketing spend. Preparation is the best protection.
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.
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Allocadia
MARCH 30, 2021
The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The biggest challenge to this was inability to track spend on Google advertising due to multiple cross-functional teams being involved.
Porch Group Media
JULY 6, 2021
GlobalDMA found that 49% of marketers use data to enhance customer experience. According to CMO, 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. CMO Council). CMO Council). GlobalDMA). Digital Doughnut).
Strategic-IC
FEBRUARY 6, 2023
And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Lisa is now Chief Marketing Officer at the Arbinger Institute. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.
LeadsRX
JANUARY 7, 2022
Our insights and analytics team goes to work examining the data to identify exactly what touchpoints deserve partial credit for contributing to that eventual product sale or contract signed. Identify what has and is working, and has and is not working, to improve marketing performance down the road. Rarely is a journey a one-stop shop.
Hubspot
JANUARY 4, 2021
Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.
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