Martech

DECEMBER 16, 2022

We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. What is a DXP? Carrying and inputting CRM data across multiple touchpoints.

Digital Experience Platform 84

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 84

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. They help consumers discover things.

Enterprise Management 94

Enterprise Management Digital Experience Platform Organization Marketing Management 94

Martech

DECEMBER 18, 2023

They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for an ecommerce home goods business. Context) I’m a CMO for an ecommerce home goods business.

eCommerce 97

eCommerce Marketing AI Best Practices Consulting 97

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Content intelligence platforms like Ceralytics and Parse.ly

Digital Asset Management 129

Digital Asset Management Paid Content Work Management Marketing Management 129

Martech

AUGUST 24, 2023

Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ads Enterprise Management 88

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience.

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. That’s where CDPs come in.

Paid Search Agency 131

Paid Search Agency Work Management Marketing Management Touchpoints 131