Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. The post Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors appeared first on MarTech.

Vendors 95

Vendors Peer-to-peer Buy Paid Search Agency 95

Customer Experience Matrix

SEPTEMBER 3, 2018

Duke Fuqua’s most recent CMO Survey found that use of online (first party) customer data has grown at 63% of companies in the past two years while just 31% expanded use of third party data. Of course, what regulation can’t achieve, self-interest could still make happen. But what's most interesting are the newer applications.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. All CMO’s face common issues regardless of the size of the organization or industry.

CMO 41

CMO Peer-to-peer Work Management Marketing Management 41

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Adam New-Waterson has a CMO role (at Stack Moxie) but he speaks from an operations perspective. “We Lake Lanier Islands: Location for Summer Camp. I absolutely do see that.”.

Order 117

Order Marketing Automation Services CMO Marketo 117

Martech

FEBRUARY 2, 2024

” “What do I need to consider when choosing a vendor for marketing technology solutions?” Very interesting concept.” Prompts: “What are the essential steps to implement a new marketing technology?” ” “How can I use data-driven insights to create more effective marketing plans?”

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. This would make a great book for anyone interested in the field and it is a great refresher for those already in it. No Cold Calls.’

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest. Act on buyer interest data.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

chiefmartech

AUGUST 16, 2023

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. If you’re a martech vendor who isn’t prioritizing good integrations as a first-class feature, you’re ignoring the big, booming voice in the sky at your peril. Why did you replace them?

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. They’re hemorrhaging money in a street fight with other vendors. You can see the results of this in the growing lack of trust between sales and marketing teams. Breaking this cycle isn’t going to be easy but it’s absolutely worth it.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

LEADership

JUNE 9, 2015

Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. If you enjoy reading this CMO Spotlight series, please share it. Leave me a comment. Image credit: Shutterstock.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. B2B buyers look at their vendors as partners in business growth and not just service providers.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Martech

DECEMBER 27, 2022

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. Dig deeper: Marketing collaboration and experimentation in action. “As

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Martech

AUGUST 25, 2021

At the kernel of both is a long-standing truth: people like to be part of a group that shares common interests, whether personal or professional. Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Here’s the longer answer.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

LEADership

JANUARY 13, 2015

CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. In response to the great feedback on our CMO Spotlight Series in 2014, I’m happy to continue with it this year. That’s very interesting. If you enjoy reading this CMO Spotlight series, please share with your friends and colleagues. Leave me a comment.

CMO 40

CMO B2B Marketing Demand Generation Agencies Planning 40

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Directions

JANUARY 24, 2021

The Gartner survey results echo the findings of the February 2020 edition of The CMO Survey sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The CMO Survey also found that marketing analytics has only had a modest impact on company performance. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

ClickZ

AUGUST 22, 2020

It’s a delightful sight that this week our readers have been interested in exploring avenues for lead generation, uncovering our weekly key insights, and looking deeper into the mettle it takes to be a successful CMO. Key Insights: Top 12 Marketing technologies, budgets skyrocket, and why B2B vendors lost business.

eCommerce 126

eCommerce Trends Business Social Media 126

Walker Sands

JUNE 20, 2023

But our client survey process prompted an interesting question: If we survey our clients about the programs we deliver as a team, why don’t we also survey our team members about our clients? Their CMO and CEO are incredibly smart and push me to do better work. We receive feedback on what we’re doing well and where we can improve.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 52

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. The opportunity to work at Forrester on the CMO practice as a research associate burnished my research cred, but also exposed me to the world of marketing.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Contently

FEBRUARY 13, 2017

To ensure that vendors provide proposals that are accurate, actionable, customized to your business, and won’t waste your time and money, here are seven factors you should understand before you start shopping around. That doesn’t mean all vendors are out to bleed your budget dry.) Unfortunately, they cannot.

Work Management 121

Work Management Marketing Management CMS Development Research 121

Martech

JULY 22, 2021

We found interest in these solutions driven by the complexity of the customer journey, a result of the proliferation of devices and customer touchpoints, as well as evolving consumer behavior. Former Salesforce CMO Buscemi joins Clari Board.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

Adobe Experience Cloud Blog

JANUARY 5, 2018

That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment. It will be interesting to see if marketers are experimenting with AI, or actually putting it “in the game,” so to speak. Let’s keep our feet on the ground—it’s not 2019!).

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

chiefmartech

DECEMBER 27, 2021

It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. But there’s been a couple of interesting shifts. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

ClickZ

NOVEMBER 1, 2019

Chief Marketer released a “ 2019 Martech Outlook Survey ” this week which reveals some interesting insight into the industry. However, we should also note that Gartner’s annual CMO Spend Survey last month said that marketing budgets dropped 11% for the first time in five years. Just 4% anticipate a decrease.

Marketing Management 94

Marketing Management Marketing Budget Marketing Automation Services Marketing Budget Creation 94

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. The CMO came up with these options because he was fed up. It is interesting to note that one of sources (content aggregation) has a $23.15

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

ANNUITAS

DECEMBER 20, 2018

Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018. When a lead visits a website, content will be served up based on their persona, position in the buying journey, and projected solution areas of interest.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Content4Demand

AUGUST 17, 2021

This is where you figure out if an account is interested in the topic at hand (e.g., The other distinction that’s interesting is that third-party intent data is always at the account level , because of privacy laws and so forth. So that’s pretty interesting. Or you can use what we called topic of interest campaigns at Marketo.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. That’s a lot of hopefuls.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80