Zoominfo

NOVEMBER 1, 2022

Sales and marketing organizations should be adequately aligned While sales and marketing leaders increasingly agree on the need for tight partnership, most companies are not fully realizing this vision. We recently went through this process at ZoomInfo when Law came on board as the new CMO. Data is driving the future of revenue growth.

Zoominfo 100

Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 97

CMO Lead Ranking Planning Advertising Agencies 97

Vision Edge Marketing

APRIL 9, 2024

The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. We believe that the board of directors needs to play a crucial role in steering an organization toward a customer-centric model.

Design 226

Design Terms and Conditions Work Management Customer Satisfaction 226

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Marketing Insider Group

JULY 15, 2021

One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas. You might, too.

Business 317

Business CMO Copywriting Creativity 317

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Many of them drive change within their organizations and also play an active role in industry conversations.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Allocadia

MAY 21, 2020

Join our panel discussion to learn how our experts are operating with a ‘Wartime CMO’ mentality to equip their teams for success, and what changes your organization can make to be agile in a rapidly changing environment.

CMO 52

CMO Leads Lead Marketing Qualified Leads 52

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

DECEMBER 11, 2014

Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Martech Advisor

AUGUST 27, 2019

This brings us back to the matter of marketing environment. Environment influences the net value of each impression and certain audience segments in today’s “online shopping mall” consider place as much as the product itself. Consumer Perception. So, the consumer is your new Chief Marketing Officer.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 353

Organization Planning Marketing Budget Terms and Conditions 353

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8% The research report is based on survey responses from 342 marketing executives in North America and the U.K. of firm revenues.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing AI 98

Sword and the Script | B2B

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. of budget on T&D while B2B services organizations are investing 5.6%. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

Budget Programs 103

Budget Programs Work Management Allocation Product 103

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell? How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. The CMO role came up and I’d said, “I’ll take it.” Below is our interview with Dea. — Hi Dea!

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Top Rank Marketing

OCTOBER 19, 2023

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. SEO (15% weight): Organic traffic to pages. Visibility (20% weight): Both internal and external, encompassing unique visitors, cross-links, and organic impressions.

ROI 137

ROI B2B Work Management Guidelines 137

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business leaders must ensure organizations have a stronghold for the consumer data they are responsible for.

Privacy 99

Privacy Ad Building Work Management Marketing Management 99

ClickZ

DECEMBER 10, 2019

It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms.

Work Management 83

Work Management Press Marketing Management CMO 83

Crimson Marketing

MARCH 25, 2015

In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. The post Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy appeared first on. Marketing Technology Podcasts'

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Martech

FEBRUARY 19, 2024

Think about the potential gains for your organization when you prioritize skills over degrees in your hiring process. Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. The outcome?

First-Mover Advantage 113

First-Mover Advantage Terms and Conditions Work Management Loyalty 113

SmartBrief - Marketing

APRIL 21, 2024

Create a framework that helps you make informed decisions, focusing on what success looks like to your organization, how you can quantify that, and what investment is required to get there. And, lately, CFOs are coming knocking more often — “tin cupping” for savings across the organization, if you will. Be an innovation enabler.

Enterprise Management 85

Enterprise Management Work Management B2B Marketing Marketing Management 85

chiefmartech

OCTOBER 31, 2022

Recalling Martec’s Law — technology changes faster than organizations do — we shouldn’t be surprised that all this accelerated pull-forward of new martech would be difficult for marketing teams to absorb quickly. Martech is complex, especially at organizations that are bigger than a small business.

Enterprise Management 125

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 125

ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. Steve Hardy, CMO, Secureworks. Alexandra Gobbi, CMO, Code42. We are tasked with adapting to change in a highly fluid and volatile environment.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. Alexandre brings his passion for building creative, and purposeful advertising environment to his teams at Burger King. What else will play a role?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Strategic-IC

FEBRUARY 6, 2023

In a recent episode of Let’s talk ABM , I had the pleasure of speaking with Lisa Sharapata , during her time as CMO at BoostUp , about the evolution of Account-based Marketing, and the future of the buyer experience. Adapt to ever-changing environments If the past few years have taught us anything, it’s how quickly the world can change.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). The CMO came up with these options because he was fed up. Can we win?

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Seismic

AUGUST 31, 2023

Lisa AI for a thought-provoking conversation with Seismic’s CMO, Paige O’Neill. They also polled webinar attendees, which included leaders in technology, healthcare, financial services, and more, to learn about their organizations’ current status and future plans for AI. Other areas include information accessibility and guided selling.

Marketing AI 99

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 99

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data? Click here to download!

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. They “assume that the marketing environment is stable.

Conference 94

Conference ROI Terms and Conditions Planning 94