Adobe Experience Cloud Blog

JULY 27, 2009

   While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys.   This information is typically easy to obtain from your marketing automation tool and can be compared between newsletters to understand the success.

Newsletter 48

Newsletter Lead Scoring Lead Ranking Clickthrough 48

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

NOVEMBER 18, 2014

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. While I''m in no way suggesting you should post photos just for the sake of clicks, it seems that photos are a key play for garnering engagement on your Facebook Business Page. Click to tweet! ).

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more. Paid advertising is a powerful solution that can deliver up to 200% ROI.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Hubspot

OCTOBER 17, 2012

Just consider the stats for segmentation in email alone. According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. After all, if they were interested in that subject to begin with, it's likely they'll appreciate more information on that topic.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

FunnelEnvy

NOVEMBER 14, 2022

Costs per click were less expensive, and budgets could go much further. It’s not enough for an ad or landing page to load on a smartphone or tablet – it also has to be clickable, with accessibility for forms if your ad requires collecting information. Click To Tweet. Include a Hard-Hitting Fact, Stat, or Statement.

Paid Content 78

Paid Content Paid Search Agency Ads Effectiveness 78

Hubspot

JULY 16, 2018

Click through the presentation below to uncover sales email subject line stats. Each stat gives insight into subject line strategy -- from word choice to character count and beyond. Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . ” Google takes that information and uses it to create a SERP that has all sorts of content relevant to that specific local area. . Sarah holds a J.D. Rob is VP of R&D at Moz. You sound optimistic.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Oh, and a few stats from our own research, too: Companies that use Twitter average 2X more leads than those that don't. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Buffer

SEPTEMBER 16, 2019

Moreso, Facebook ads still get clicks. According to stats as of April of this year, the average Facebook user clicks on 11 ads in 30 days. Anecdotally, those click numbers sound great, though they have been better. What words will you use to convince someone to click or tap? Now we can bring in the science!

Paid Search Agency 74

Paid Search Agency Facebook Research Ads 74

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. You should use this information to plan out your next few weeks of content so you''re writing the posts that will drive the most views, and help you hit your monthly goals. 2) CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Moz

MAY 6, 2019

Yes, you want to inform your visitors, but doing that alone is not enough. You may not easily see it, but it’s there, and it’s meant to help you, the reader, through your journey to making a well-informed, confident decision— whatever that decision may be. You have the rest of your website to provide that information.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Optinmonster

DECEMBER 30, 2019

While there are many mobile commerce stats to blow your mind , these ones really stand apart from the rest: 49% of website traffic comes from mobile users. It’s commonly known that shopping cart abandonment rates are as high as 85% on mobile, so this should be your priority, not an afterthought. Social Media Posts.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. How to Use SEMrush.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

JANUARY 16, 2023

TABLE OF CONTENTS: ↓ General SEO Stats. Backlink Stats. Keyword Stats. Mobile SEO Stats. Local SEO Stats. Video SEO Stats. Voice Search Stats. SEO Industry Stats. SEO Content Stats. General SEO Stats. Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

NOVEMBER 14, 2014

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. 5) Removing social media share buttons from a product page increased clicks by 11.9%.

Conversion Rate 28

Conversion Rate Optimization Conversion Landing Pages 28

Hubspot

MAY 1, 2015

Just like I had to make the transition from making "click-bait" content to creating "boring" content, you’ll have to go through your own process to start creating helpful (but maybe not that interesting) posts. There’s a stat going around that visual information can be processed 60,000 times faster than text. Now Over to You.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

APRIL 1, 2014

But what happens when someone clicks through that targeted email only to end up on a static, generic website? Tweet This Stat. Tweet This Stat. Tweet This Stat. It understands that at this point the visitor may just be gathering information. It''s not pushing a sale.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Hubspot

OCTOBER 22, 2014

4) Short subject lines increase open rates. Matt got this tidbit from The Science of Email 2014 , which also reports on how images and certain words affect clickthrough rate. If you give away too much information, their curiosity is gone. “It Email marketers tend to get obsessed with clicks and open rates.

Response Rate 28

Response Rate Email Marketing Clickthrough Click Rate 28

Atomic Reach

APRIL 12, 2019

Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. To fully understand the influence of the marketing channel of email, it is helpful to know general information about the audiences using it. So, check out and share the email marketing ROI stats below.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Hubspot

AUGUST 30, 2013

Click through the SlideShare below to view the entire presentation (adapted from its original form at INBOUND 2013 to provide context on the slides), or jump below to just read the 24 specific best practices for perfecting every post you publish on the biggest social networks. 2) Employ Photos Over Links. 5) Highlight Horizontal Photos.

Twitter 28

Twitter Linkedin Facebook Social Media 28

Hubspot

JANUARY 9, 2013

If you aren't using software like HubSpot's Email tool , which uses drop-down tag options to make it easy not to mess up your personalization tags, double check that your tags are constructed correctly, and be sure to set up default tags just in case you don't have the information you're personalizing with for any given contact. No asterisks?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Vidyard

MAY 13, 2020

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Click “Increase Limit” and you can get up to 12 hours, or a 128 GB limit—though you may have to verify your YouTube account for business. Use every available customizable space to tease the value of what you offer and inspire them to click and discover.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Tweet This ]. The First Banner Ad. Digiday ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Single Grain

MARCH 6, 2023

Once a person visits any page on your website, it is known as a “hit” A visitor might browse several pages on your site and take several actions, such as clicking a button or submitting a form. With this information, you’ll be able to optimize your website’s content to attract more visitors and drive more conversions.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Convince & Convert

MARCH 6, 2024

54% of current customers would much prefer being engaged through video Click To Tweet 3. 80% of internet users remember a video ad they've watched on a website, and it can stay in their memory for up to 30 days Click To Tweet 4. After all, an email containing video has a 90% open rate and 83.3% clickthrough rate [source].

Stats 190

Stats Marketing Budget Video Marketing Marketing & Strategy 190

LEADership

OCTOBER 14, 2016

AfterOffers.com has put together an infographic that provides a wealth of information on email marketing – check it out and see if it doesn’t get you excited to plan your next campaign. Let’s look at some of the stats most important for B2B marketers. Key Stats on Email Marketing: 1.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40

Hubspot

APRIL 28, 2017

To sum up, inbound links are valuable because they help your website rank higher in search, which helps more people find your organization, start clicking around, and eventually become a lead. Offers such as these will result in quality backlinks that provide readers with valuable information. Hi Sophia, Happy Friday! Best, Jack.

Link Building 77

Link Building Outreach Template Ad Building 77

Vidyard

MAY 13, 2020

Click “Increase Limit” and you can get up to 12 hours, or a 128 GB limit—though you may have to verify your YouTube account for business. Use every available customizable space to tease the value of what you offer and inspire them to click and discover. To embed a YouTube video, click the share button and then “Embed.”

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

DECEMBER 17, 2013

The 20% includes more direct information about your products/services, which can be slightly more sales-focused. Whenever ANYTHING hits you (a blog post idea, a stat you hear, a photo you take, anything at all that could be content), you want to save it immediately. This is your idea pipeline.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Hubspot

SEPTEMBER 9, 2013

But if that searcher doesn''t bother to check the date/time stamp on that blog post, they might have no idea they''re reading outdated and possibly inaccurate information. Replace outdated data/stats with fresher, more timely ones. Before you publish your new post, it''s a good idea to create a record of the post''s "before" stats.

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28

Hubspot

FEBRUARY 11, 2013

Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. 28) Don't cite any of the data or stats you include in your content. 40) Don't include any contact information on your website.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28