Class Event Event Marketing User-Generated Content 
The Point
OCTOBER 29, 2021
However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.
Jifflenow
AUGUST 29, 2022
Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? But its value is undeniable at events.
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KoMarketing Associates
SEPTEMBER 22, 2021
Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.
SpotMe Blog
MAY 25, 2021
By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .
SpotMe Blog
SEPTEMBER 1, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.
Single Grain
APRIL 6, 2020
Engagement marketing is an effective way to acquire new customers over a long period of time by focusing on creating meaningful interactions that nurture relationships. While it’s not an instant revenue generator like fast-acting PPC campaigns may be, it’s reliable and can offer long-lasting results. What Engagement Marketing Is Not.
SWZD
AUGUST 5, 2019
“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.”
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