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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). It also involves tweaking design and copywriting to make offers more appealing. After that, use analytics and split testing to make it best in class. What is a Landing Page? And it’s an ongoing process.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Coding, Design & Other Technical Skills. Email Marketing.

Class 101
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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset.

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Partnering: Getting Started with the Agile Marketing Navigator 

Martech

Rather than having a piece of creative work fully developed by a copywriter and then put into a design, partnering allows shared understanding of the work and creative thinking from both roles, avoiding silos. Instead of the writer and designer working in turn as an assembly line, they’ll partner. Get MarTech!

Planning 104
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What is a Membership Website? (7 Examples of Successful Membership Websites)

Optinmonster

Magnetic Makers Purpose: Inspiration, Gathering Membership Model: Monthly fee, always-on, no minimum term Magnetic Makers is a membership for creative entrepreneurs like artists, crafters, coaches, and more. Designed to help copywriters write better copy and build a more sustainable business model for themselves.

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Getting Started With Adobe Creative Cloud

Hubspot

In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.

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42 Digital Products You Can Sell Online (+30 Examples)

Optinmonster

Best Digital Products for Artists & Creatives 9. Vector files: Sell vector versions of your illustrations or designs that can be scaled and used for a variety of purposes. Vector files: Sell vector versions of your illustrations or designs that can be scaled and used for a variety of purposes.