Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. It’s the combination of many things (like load time, design, page usability). Then present a solution.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

ClearVoice

SEPTEMBER 15, 2023

The Impact of Marketing Copywriters You might think that snagging a copywriter for your business is as easy as finding one whose rates match your budget. Your perfect copywriter must create compelling content that can turn your target audience into paying customers. Not so fast. Thankfully, we have you covered.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. If you plan to take the copywriting job path seriously, you must be ready.

Copywriting 84

Copywriting Top of Funnel Conversion Work Management 84

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Act-On

OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Anyword

JANUARY 26, 2022

That is where UX copywriting comes into play. While UX copywriting started as a niche profession, it has now made its way into the world of copywriting, advertising, and marketing. Read on to find out what UX copywriting is, why it matters, and how it is best implemented. What is UX Copywriting?

Copywriting 40

Copywriting Customer Satisfaction Conversion Rate User-Generated Content 40

Velocity Partners

JULY 20, 2023

And without fail, it reignites the debate over creative vs. performance marketing. While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Conceptually creative ads aren’t being coy. But today, ads need creative and strategy. They get invested.

Creativity 62

Creativity Campaigns Advertising Agencies Copywriting 62

Convert

JANUARY 16, 2023

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

FMG Suite

NOVEMBER 2, 2023

Nov 1, 2023 – FMG, a leading SaaS company specializing in marketing content, automation, and websites for financial advisors, announced an upgraded premium website design service enabling deeper personalization and flexibility for financial advisors. Copywriters then bring the brand message to life. SAN DIEGO, Calif.,

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

Vidyard

OCTOBER 20, 2015

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. Raj, one of our graphic designers, is a walnut. The relationship between copywriters and designers is often considered…let’s just say “challenging”. It’s the design that matters!”. I kid, I kid. Same goes for writing.

Copywriting 50

Copywriting Creativity Design Work Management 50

Square 2 Marketing

SEPTEMBER 9, 2021

Why Thinking Like A Designer Is The Key To Better Copywriting. I still remember the first time I saw something I had written – in this case, a homepage for one of our clients – fully designed. He understood, and told me that one of the coolest experiences I’ll have as a writer is seeing one of my pieces blown out in design.

Design 85

Design Copywriting Creativity Marketing 85

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Being able to specialize in email as a designer allows focus on email as a discrete design medium , which makes for a higher quality of work. There is a cost to getting BIMI set up.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

The Point

JUNE 18, 2019

7 Key Principles of #B2B Email Creative Click To Tweet. On July 16, 2019 at 11 AM PT, I’ll be discussing these principles and other tips in a live Webinar, “ A Crash Course in B2B Email Creative.” The post 7 Key Principles of B2B Email Creative appeared first on The Point. An arresting header image. Register for the event here.

Creativity 164

Creativity B2B Webinar Metrics Email Marketing 164

SmartBug Media

DECEMBER 30, 2020

What Makes for Great Web Design? Now, on to the top 10 best examples of web design from this year. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh. Burroughs : New Logo + Web Design + Content Strategy. CatholicMom : Clutter-Free Whimsical Design.

Design 105

Design CMS Development Best Practices Work Management 105

Webbiquity

NOVEMBER 17, 2022

A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). It also involves tweaking design and copywriting to make offers more appealing. It is important to use an interactive design that is attractive and engaging without being distracting.

Landing Pages 201

Landing Pages Optimization Conversion Rate Lead Scoring 201

Martech

SEPTEMBER 27, 2023

In that time we found out that AI comes with a lot of opportunities for us and our users, the people who need to design something. Designers, web designers, content creators — they still have the same needs. People come to Freepik because they are looking for an easier way to create better designs and do that faster.

Marketing AI 119

Marketing AI Copywriting Advertising Agencies Paid Search Agency 119

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. I’ve been a designer and artist longer than I’ve been a marketer. Your skills and consultancy service run the gamut from design to copywriting and public speaking. What prompted that?

Communities 87

Communities Copywriting Peer-to-peer Consulting 87

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. How has the creative marketing agency triumvirate evolved with time? The evolution of the creative agency triumvirate. Click To Tweet.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

SmartBug Media

JANUARY 14, 2020

Managing creative projects well comes down to understanding the ever-present project management triangle: scope, schedule, and cost. Creative projects are not so simple. Here are a few things you need to do in order to effectively manage creative projects: 1. Remember the last time you had to design a 30-page website?

Creativity 80

Creativity Work Management Deliverability Budget Programs 80

The Point

MAY 20, 2014

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Design Paid Search Agency 100

BOP Design

AUGUST 2, 2022

Read more: Why B2B web design projects are emotional. Don’t get too creative here – save that for graphic design and copywriting. In this article, I’ve been discussing the value of putting together a site map when you start to plan a new B2B website design. appeared first on Bop Design. Give us a shout!

Marketing Websites 116

Marketing Websites Ad Building B2B Copywriting 116

Benchmark Email

NOVEMBER 14, 2022

The team typically consists of people with different skill sets, including creatives and copywriters, designers, analysts, and project managers. An email marketing team is responsible for planning, executing, and measuring email marketing campaigns.

Email Marketing 105

Email Marketing Planning Copywriting Advertising Benchmark 105

Metadata

FEBRUARY 6, 2023

“Just think about that,” says Jonathan Bland, co-founder of Omni Lab, in his DEMAND session How to Build the Highest Performing Ad Creative. To make sure yours is one of the few they see—and click—you need to invest in creative. Every aspect of your ads, including the headline, creative, and calls to action , must reinforce that.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Litmus

JUNE 14, 2019

In this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” On its surface, email design seems easy. In this episode of Delivering, I try to answer the question, “What is email design really?”. Email design is easy, right? But, what is email design really?

Design 72

Design Copywriting Advertising Mediums Email Campaigns 72

DivvyHQ

APRIL 25, 2023

In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness. Which skills or talents are most important for content creators?

Creativity 80

Creativity Content Process Copywriting 80

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. That's why we've compiled some examples of blog homepages to get you on the right track to designing the perfect blog for your readers. Design Milk. Design Milk.

Design 101

Design Examples Best Practices Microsite 101

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Marketing Insider Group

JULY 15, 2021

That’s how you clawed your way up from junior copywriter to copy chief – and eventually to CMO, right? Nor is it confined to your creative teams – or your company’s dev and engineering teams. Whether you’re hiring a graphic designer or an office assistant, creativity needs to be among your top qualifications for any position.

Business 317

Business CMO Copywriting Creativity 317

Unbounce

SEPTEMBER 28, 2021

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Litmus

MARCH 27, 2024

Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more! For events, send an Outlook calendar invite to Outlook users and a Gmail calendar invite to Gmail users! Need help getting started?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Hubspot

MARCH 6, 2019

In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.

Creativity 71

Creativity Enterprise Management Work Management Mobile Advertising 71

Marketing Insider Group

OCTOBER 10, 2017

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […].

Copywriting 195

Copywriting B2B Display Creativity 195

The Point

JULY 13, 2022

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

BOP Design

FEBRUARY 12, 2019

Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. In B2B website design presentation is also key. In B2B website design presentation is also key. Clear content organization, creative writing, and custom graphics all combine to create an excellent user experience.

Design 64

Design Brand Identity Branding Paid Search Agency 64