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How to Write for SEO: A Guide to SEO Copywriting

Combine phenomenal copywriting skills with SEO , and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. Crap, I got a D in English class, you think. We have plenty of free advice about SEO copywriting and creating quality content. Get in touch!

SEO 105
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What are Essential Skills For A B2B Email Marketer?


But it’s also creative, design-heavy, and nuanced, making the skills necessary to succeed in an email marketing position highly diverse. Email marketing is both an art and a science, combining both creative messaging with strategic planning, making the modern email marketer someone with a wide range of skills. Copywriting.


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32 Free Online Marketing Classes to Master Your Marketing Skills


These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Copywriting Blunders: Do You Make these 10 Common Mistakes?

Planning 101
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Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting


30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. It began its story of inspiring creativity in 1943.

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What is a Membership Website? (7 Examples of Successful Membership Websites)


Magnetic Makers Purpose: Inspiration, Gathering Membership Model: Monthly fee, always-on, no minimum term Magnetic Makers is a membership for creative entrepreneurs like artists, crafters, coaches, and more. Designed to help copywriters write better copy and build a more sustainable business model for themselves.

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How to Optimize Landing Pages to Enhance Customer Experience


It also involves tweaking design and copywriting to make offers more appealing. After that, use analytics and split testing to make it best in class. While the bulk of landing page optimization tasks will involve graphic designers and copywriters, this step requires technical skills. And it’s an ongoing process.

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Job Candidate Personas: A Guide for Recruiters


For example, if you’re hiring an entry level copywriter, you should compile the resumes of copywriters you’ve hired or placed in the past, interview professionals who currently work as copywriters, and talk to other recruiters to gather anecdotal evidence about copywriters. What classes did they take?