Remove Class Remove Copywriting Remove Creativity
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Social Media Copywriting: Best Practices & Practical Tips

SocialPilot

That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro. We’ll explain social media copywriting, why it’s crucial for engagement and conversions, and how you can create a compelling copy with actionable strategies.

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What are Essential Skills For A B2B Email Marketer?

Zoominfo

But it’s also creative, design-heavy, and nuanced, making the skills necessary to succeed in an email marketing position highly diverse. Email marketing is both an art and a science, combining both creative messaging with strategic planning, making the modern email marketer someone with a wide range of skills. Copywriting.

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4 Big Shifts That Will Usher in a New Generation of Content Marketing

Contently

Think website copywriting, brochures and one-sheets, help centers, email newsletters, the occasional blog post and press release. Faced with these growing demands, some companies have tried to adopt by growing their in-house team, putting up job postings for more copywriters, videographers, and designers.

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32 Free Online Marketing Classes to Master Your Marketing Skills

Hubspot

These classes helped me be better at my job, so I started making a list of other classes I could take to learn more skills. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Copywriting Blunders: Do You Make these 10 Common Mistakes?

Class 101
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A co-pilot approach to genAI (with prompt examples)

Martech

Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketers can harness generative AI to enhance their capabilities while maintaining creative control and strategic oversight. Creating engaging imagery.

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

It also involves tweaking design and copywriting to make offers more appealing. After that, use analytics and split testing to make it best in class. While the bulk of landing page optimization tasks will involve graphic designers and copywriters, this step requires technical skills. And it’s an ongoing process.