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Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

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Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022.

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Report: Social Media Marketing Channels are Delivering Across the Board

KoMarketing Associates

Social Media Examiner recently published its “2021 Social Media Marketing Industry Report,” and statistics showed that all of the reported benefits of social media marketing have risen since 2020. Marketers who stated that they had been using it for the same period of time reported better results driving traffic.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

By registering, you will get access to the full survey report. Top tactics and channels for reallocating event marketing dollars. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to change your messaging so your brand is viewed as relevant (not tone-deaf).

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels.

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Report: Marketers Use 8+ Channels to Build Customer Relationships

KoMarketing Associates

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. Ninety-five percent stated that they utilize email to build existing customer relationships. The Growing Importance of Omnichannel Marketing.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. Trends in cross-channel marketing and analytics.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. How to distribute your videos across your channels. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. How to embrace new channels for brand and audience building. But doing it effectively to optimize results is also the top challenge marketers face.