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Do Categories & Structure Matter More For SEO Than Just Content? via @sejournal, @rollerblader

Search Engine Journal

Content silos aside, discover the impact of categories and structure have on your SEO efforts in this week's Ask An SEO. The post Do Categories & Structure Matter More For SEO Than Just Content? appeared first on Search Engine Journal.

SEO 89
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7 Things You May Not Know About Google Business Profile Categories

Navigate the Channel

The categories you choose for your business profile play a pivotal role in how potential customers find you online. However, there are several aspects of these categories that many business owners may not be aware of. This article delves into seven lesser-known facts about Google Business Profile categories.

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E-Commerce: Build the Perfect Category Page

Brightedge

What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. Why Focus on Category Pages?

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What Makes a B2B SEO Content Strategy Unique?

Top Rank Marketing

In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

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SEO Split Test Result: Does Adding the Category Name to Product Page Titles Make a Difference?

SEMrush

We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

SEO 116
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How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. In the early days of the web, SEO was relatively simple. Keyword Density.

Design 273
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Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. Because, you know, SEO. If you dared insert an “in” or a “for” to make it read less awkwardly, you’d get a nastygram from your SEO team. Lots of them.

SEO 309