Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof. Case Studies : These are the B2B equivalent of product reviews. with only a handful.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Image credit: CMI. million, yet has a modest 5.6

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Martech

AUGUST 22, 2023

Buyers do most of their initial research online instead of directly talking to a supplier. Let’s review them now. SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation.

Case Studies 96

Case Studies Case Study Studies Buy 96

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. . – Don’t know how to leave an iTunes review?

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Trade Press Services Newsletter

APRIL 4, 2024

Research shows that around 144 million Americans listen to podcasts monthly. Prior to the interview, research the podcast, host, and typical audience. Read audience reviews of the podcast to better understand what is resonating with the show’s audience. Preparation is key. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent). Marketing and the Timing of Outreach.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? Recently, we looked at quotes from CMOs and influencers on the future of marketing. totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. Here are a few tips for getting started: Complete updated research. Whether you have existing personas or you’re creating them for the very first time, you’ll want to update your research. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 110

Vendors Research Top of Funnel Tips 110

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. It even improved the quality of the research results. Made for people.

Research 52

Research Design Peer-to-peer Ethics 52

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. Make it a habit to check your hashtags daily and review Twitter’s trending Hashtags as well.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Vision Edge Marketing

MAY 25, 2021

It’s helpful in the design phase to start by making a list of things you need and like and a list of things you don’t need and/or like, to visit spec and model homes, and review existing floor plans. How a Case Study Approach Supports Planning a Product Announcement. This is an excellent aspect to the case study approach.

Product 243

Product Paid Search Agency Planning Case Studies 243

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Genroe

MARCH 16, 2022

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 15 March 2022 – Surprising On-Line Reviews Research appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly.

Research 52

Research Curation Case Study Case Studies 52

DivvyHQ

JULY 23, 2021

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

Case Study 115

Case Study Case Studies Studies Top of Funnel 115

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. In this case, there is value from B2B influence, which could have an everlasting benefit. Over the last decade, hundreds of studies and research reports have validated this point. Brand building to familiar faces.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

OCTOBER 5, 2021

Here are six more interesting results from the SWZD research. Testimonials: Customer reviews and case studies are big. One downside is that “More than 40% of businesses expect shortages, price increases, shipping delays, and logistical issues.” Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Moz

JANUARY 26, 2021

Depending on the tool you use, your results can vary greatly and — in this case — the more data the better. With this in mind, we’re excited to share that Moz has the largest link data set, according to a study done by Perficient. This award winning firm regularly publishes insightful studies , focused on SEO trends and topics.

Studies 66

Studies Domain SME PageRank 66

Sword and the Script | B2B

MAY 11, 2021

For example, you invest a lot of time into research and planning. You wind up spending as much time making the case for doing your job , as you do actually do your job. A study of 1,984 large global businesses, published in the MIT Sloan Management Review – Does Your C-Suite Have Enough Digital Smarts? Ends tomorrow.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Salesforce Marketing Cloud

DECEMBER 12, 2023

Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Their calculated risk paid off.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Your audience is more aware now than ever before and taking every decision after considerable research. Gone are the days when SEO was important just for the SERP.

Social Media 157

Social Media SEO Cost Per Click Media 157

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

How, where, and why do I begin this research? Research Recommendations. When you start researching content syndication vendors, you’ll realize there is almost no end to amount of solutions that are available. Research Recommendation. Research Recommendations. What Does a Content Syndication Partner Do?

Vendors 62

Vendors Research Top of Funnel Tips 62

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Start by defining a Center of Excellence team (CoE) that will provide leadership, best practices, research, support, and training on AI for the whole organization.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. The use cases and needs for a solution were often fueled by overheated trends or uncertainty in the market.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132