Ahrefs

NOVEMBER 28, 2023

Here are the top takeaways: There were also a few surprises: Overview Here’s how annual salaries broke down across our respondents: According to the SEOs we polled, most of them learned SEO on the job or were self-taught. Most … Read more ›

SEO 100

SEO Customer Surveys Research Studies 100

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. As a result, the survey findings often mismatch with actual customer behavior and preferences.

Marketing AI 109

Marketing AI Research Paid Search Agency Customer Surveys 109

Webbiquity

FEBRUARY 22, 2022

The full 39-page report is well worth downloading, but here are seven key insights and takeaways from the research for B2B marketers. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. .

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey. It is hard to believe.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Marketing Insider Group

DECEMBER 21, 2020

It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Deloitte meanwhile surveyed CMOs to gauge their responses to 2020.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). Quick Takeaways.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. So, how can you get on a shortlist?

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

AgencyEA

DECEMBER 6, 2022

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its sixth annual research study on the state of experiential marketing. Taken by over 100 industry professionals, the industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2023 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

AgencyEA

SEPTEMBER 23, 2021

Rules: Participant must complete the survey in its entirety to be entered. Additional entries only accepted if referral email address matches the participant email address entered at time of survey completion. Survey closes on October 26, 2021 at 11:59 pm. Additional rules and restrictions apply. See below for details.

Customer Surveys 52

Customer Surveys Terms and Conditions Studies Research 52

ClearVoice

FEBRUARY 14, 2022

The groundhog saw his shadow, so you know what that means — six more weeks of digital marketing research and studies! Digital content marketing studies and research: Study: Only 1 in 5 brands know what the metaverse means for their company. Study: Only 1 in 5 brands know what the metaverse means for their company.

Studies 59

Studies Research Planning Television marketing 59

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey also found that the hate ads caused a large change in net favorability, with sentiment toward advertisers shifting from favorable to neutral. Methodology. Get MarTech! In your inbox.

Social Media 98

Social Media Studies Media Brand Identity 98

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Vision6

APRIL 30, 2024

Constant Contact partnered with Ascend2 to survey over 1,300 SMBs across ANZ, Canada, the UK and the US for the study, which examined sales and marketing insights of decision-makers at Director level and above at companies with under 250 employees. The survey was conducted by Ascend2 in February 2024.

Studies 52

Studies SMB Small Business Marketing Budget Programs 52

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

AgencyEA

SEPTEMBER 4, 2020

How to Enter: Limit one survey completion per person. Open to legal residents of the continental United States and Washington DC who as of 09/22/19 are 21 years of age or older. Sponsor: Agency EA LLC (“EA”). Participant […]

Customer Surveys 52

Customer Surveys Studies Research Ad Agencies 52

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. Games tracking data and research firm Newzoo estimates the gaming audience at 3.2 A full 45% of gamers in the survey said interstitial ads were the dominant ad type they experienced in games.

Customer Surveys 112

Customer Surveys Ads Mobile Advertising Banners 112

AgencyEA

DECEMBER 13, 2021

Agency EA, an award-winning global brand experience agency, is excited to announce the findings of its fifth annual research study on the state of experiential marketing. The industry-wide survey takes an in-depth look at the anticipated trends impacting experiential in 2022 and beyond.

Studies 52

Studies Research Advertising Agencies Paid Search Agency 52

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Demand Generation 127

Demand Generation Studies Demand Generation 127

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study. This year’s study taps into a robust sample. Full research reports are available for each of the industries.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. The problem was that no one knew who they were.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

KoMarketing Associates

JANUARY 2, 2020

As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. Social Media Today published the “Instagram Marketing Survey Report,” and data suggested that 90% of marketers are now using Instagram for marketing purposes.

Interactive Marketing 157

Interactive Marketing Studies Video Marketing Paid Search Agency 157

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) Overall, this survey contains good news for CMOs and marketers.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55