Scoop.it

AUGUST 29, 2019

Content distribution. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. To make this happen, content curation needs to be as easy as possible for your employees to execute—this guide will show you how. Attracting new recruits.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Scoop.it

DECEMBER 22, 2020

Some content is intended to promote the visibility of your brand, introducing it to new people and raising awareness among your customers. It’s a useful effect if you want to encourage customer loyalty or just make your brand known to a wider circle of people. · Brand reputation. Source: SproutSocial. Entertainment.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

Contently

MAY 8, 2019

Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Customers don’t want to be bombarded by annoying sales tactics.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

RebelMouse

NOVEMBER 19, 2023

However, MSN is not typically easy for publishers to access. RebelMouse publishers such as Brit + Co (msn.com) and GZERO Media (msn.com) as seen below started appearing on the platform only a few months ago. Recommended topics and publishers in MSN My Channels. They can, for example, help determine the best CPM for your content.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Brandpoint

MARCH 26, 2020

1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience. Best case is people ignore you. Worst case, they’ll boycott your products and convince their friends to do so as well. #2:

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

SmartBug Media

SEPTEMBER 8, 2021

You’ll also want to consider your distribution plan when it comes to making your video inclusive. You want to be able to provide a thoughtfully curated choice of rewards for whoever is viewing that content.” This means you need to understand your audience and their preferred channels so you can curate your content to those channels.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Hubspot

DECEMBER 2, 2019

That's a total of six pieces of content, so we divide that over six months and say we're going to publish one piece of content per month. A New Model to Fit the New Customers' Journey. Customers are. Instead, it's about educating and empowering the customer to choose and implement their own solutions.

Top of Funnel 98

Top of Funnel Webinar Metrics Rules Lead Ranking 98

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In order to cultivate the most published content, it’s a good idea to open your own channel for it.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

BenchmarkONE

MARCH 4, 2021

Publish Original Content. Lots of small businesses use LinkedIn to share curated industry news, but in addition to that, you should also be creating and sharing original content. By utilizing LinkedIn’s article publishing tool, you can reshare articles you’re writing for your company blog, or you can create new articles from scratch.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

ConvertKit

OCTOBER 21, 2020

It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Should I send curated links, or write something new every week? Curated content. Interviews and case studies. That’s a whole different problem.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

BenchmarkONE

MARCH 4, 2021

Publish Original Content. Lots of small businesses use LinkedIn to share curated industry news, but in addition to that, you should also be creating and sharing original content. By utilizing LinkedIn’s article publishing tool, you can reshare articles you’re writing for your company blog, or you can create new articles from scratch.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

Publish Original Content. Lots of small businesses use LinkedIn to share curated industry news, but in addition to that, you should also be creating and sharing original content. By utilizing LinkedIn’s article publishing tool, you can reshare articles you’re writing for your company blog, or you can create new articles from scratch.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Content Standard

OCTOBER 2, 2018

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. A publisher? And most importantly, is it actually the right channel to publish or distribute your branded content? A platform?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Sprout Social

NOVEMBER 1, 2021

When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. It’ll be easier for recruiters to find more people who are already knowledgeable about the company and are interested in working there or doing business as customers. Published on Categories.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Liveintent

AUGUST 9, 2022

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. Instead of just prioritizing price and quality, they’re also considering brand values and customer-centric services. Brand awareness refers to how familiar customers are with your brand and products.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

EveryoneSocial

DECEMBER 17, 2020

While we can continue to tell you about all our great customers and the impact EveryoneSocial has on their businesses in various ways, we wanted to go a step further. Since we use our own product every day, I wanted to share some data and insights into our own use cases. This is what we found analyzing our own customer data.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Webbiquity

SEPTEMBER 21, 2010

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. What do these trends mean for the future of news gathering and information delivery?

Aggregators 100

Aggregators Blogger Media Curation 100

Moz

OCTOBER 6, 2019

But that’s not always the case. It had a sporadic publishing schedule. Within a few months of assuming leadership of the blog, we overhauled the entire publishing process, doubled the team of volunteer contributors, implemented a quarterly editorial calendar, and search-optimized the heck out of our blog posts.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Contify

APRIL 12, 2018

Just like asking customers what they need doesn’t give the insights to develop useful products, asking users what they need doesn’t help either. And then it is our job to gather and distribute intelligence that is aligned with these factors. Consider the case of a Fortune 500 IT major using Contify.

Marketing AI 40

Marketing AI Paid Search Agency Work Management Marketing Management 40

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers. Hot Leads make it possible! How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

ClearVoice

MARCH 15, 2024

This, in turn, requires a well-thought-out content distribution system to ensure content delivery via the right platforms. However, distribution is an important facet of content marketing, and platform selection is also an important facet of distribution. Each has its place in your distribution strategy. Also owned?

Distribution 52

Distribution Advertising Channels Content Youtube 52

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Content Marketing Institute

JANUARY 29, 2019

With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV. ” If there’s a customer need for your product or service, then boredom is relative. While forensic accounting may bore most people, it serves an essential need for customers in the right situation. 2: Acme Accounting! Click To Tweet.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Case Studies 99

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Many of their customers post pictures of their S’well bottle in their personal Instagram feeds. Then they add their website as another distribution channel for that content.”.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Bluetext

MARCH 15, 2023

There is always a challenge in convincing external clients to take risks, but we often look to the other trophies we have on the case to help persuade them. First was the first app ever published by the Washington Post. How has curation become a larger part of creative direction?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Summary: ‘Inbound marketing’ is a business term for creating and distributing content to get people to come to you, something all content creators do. Still, there are plenty of bright spots.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Sprout Social

JANUARY 18, 2017

You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. For instance, your day to day organic social publishing strategy. But now you call the shots.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Hubspot

MARCH 19, 2022

If your competitors have any collateral like case studies, take a close look at it. Your offering needs to be producible at scale, and it has to be financially feasible for you to produce and distribute it consistently. Identify the needs of your potential customers. One way or another, dig in. Now, it’s time to get creative.

Business 65

Business eCommerce Godaddy Contact Marketing 65

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. Publishing useful information that integrates a product but does not derive from it has been around for awhile.

Education 105

Education Brand Identity Branding Content 105