ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. billion in 2019.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

B2B Marketing Directions

AUGUST 1, 2021

This is the second of my series of three posts discussing several issues that can affect the validity of survey findings and/or the credibility of survey reports. So, many B2B marketers are now both producers and consumers of survey-based content. These two "variables" just don't have a common-sense relationship.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Marketing Insider Group

DECEMBER 9, 2019

And trust is heavily on the mind of marketers, according to PAN’s survey. By highlighting your customers through case studies, guest blog posts, Q&As and other types of content, you will be able to showcase their experiences with your brand and better target their pain points. That connection needs to be built on trust.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

SalesGrape

SEPTEMBER 14, 2023

This can be done through surveys, interviews with existing customers or prospects who didn’t convert, and analysis of competitor offerings. You can refine targeting criteria: Data analysis helps you refine your targeting criteria by identifying the attributes that have the highest correlation with successful conversions.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

ANNUITAS

NOVEMBER 29, 2023

Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. When CMOs fail to bring this, it harms their credibility.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

DiscoverOrg

MARCH 3, 2017

While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. To our surprise, not one sales team attribute correlated with a growth rate higher than the overall median. However, sales team weaknesses did correlate with lower growth rates. The Profile of the Un-Salesman.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

Animalz blog

NOVEMBER 28, 2023

But this chore is unavoidable if you want to understand: A topic’s fundamentals What others have already said How you can add to the conversation (what we call information gain ) AI tools let you survey the current content landscape instantly, so you have more time to uncover nuance and a unique point of view.

Marketing AI 78

Marketing AI Research Tactics SME 78

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Marketing AI 108

Marketing AI Work Management Marketing Management Customer Satisfaction 108

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. But too often this isn’t the case. But this isn’t without its own problems. How can you do this?

Organization 105

Organization Personalization Effectiveness Forrester 105

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. Other use cases include customer satisfaction, marketing attribution, and competitive and go-to-market strategies.

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

Zoominfo

FEBRUARY 7, 2023

For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Find case studies Perhaps you don’t have a ton of sales data at your disposal. Gather and analyze this data so you can prove how effective data-driven sales can be.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals. eBooks represented 33.6% of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

Martech Advisor

AUGUST 30, 2019

In this article, we discuss: Enlightening insights from Clearlink’s recent survey. Net Promoter Score surveys are often distributed immediately after the purchase experience – before the product consumption stage. Here are three strategies you can leverage to gain from this correlation: 1.

Lead Scoring 87

Lead Scoring Lead Ranking Promotion Correlation 87

DAGMAR Marketing

DECEMBER 31, 2019

This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. This report shared the aggregated knowledge and assumptions gleaned from that survey. Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The correlation is evident. Could there be a correlation here also? Is Technology The Answer?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

chiefmartech

DECEMBER 9, 2019

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. The results of this replacement study suggest the answer is: a lot.

Marketing Automation Services 70

Marketing Automation Services Case Studies Vendors Gartner 70

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. There were a million things I could have done, but I decided to start by surveying and interviewing our audience and customers.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Zoominfo

NOVEMBER 25, 2020

Recent research has found that companies get the best results when both upper management and lower management are racially diverse, with even a small improvement in the diversity gap between these groups of employees correlating with a boost in productivity. Want to fill the gap between implementation and meaningful impact? .”

Effectiveness 100

Effectiveness Zoominfo Resource Management Barriers 100

Hubspot

MARCH 16, 2022

Hence, they correlate price to quality. The Global Sustainability Study 2021, found that one-third of customers (34%) are willing to pay more for sustainable products and say they would accept a 25% premium on average. If the latter is the case, you’ll need to charge around the same as other companies offering a similar product.

Pricing 73

Pricing Price Work Management Eye-Tracking 73

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ).

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Organisations that prioritise content pieces that correlate with previous sales have a 12% higher sales acceptance rate. Offering a small gift card for taking a survey can potentially result in a hot lead.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

Tony Zambito

FEBRUARY 28, 2016

According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. This study, as well as others, shows that more content creation does not always translate into more engagement. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Atomic Reach

FEBRUARY 15, 2019

A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. The Content Marketing Evolution Study. Before getting into the details of the study, it is crucial first to understand the definition of content personalization.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Content Marketing Institute

OCTOBER 16, 2017

A case in point, the number of “likes” earned from a Facebook post rarely correlates to the number of products sold on a store shelf. Some would argue that there is no correlation at all. There is no clear correlation or causation between the metric and the goal. More clicks equal a positive correlation.

Lead Ranking 94

Lead Ranking Top of Funnel Correlation Lead Scoring 94

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ).

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Hubspot

DECEMBER 3, 2018

While this data may appear to correlate with the Mic news, it doesn't necessarily mean that the end of digital news consumption is near -- and it could, alternatively, signal that preferences will continue to dramatically change in a short period of time. But things are not always as they appear on the surface. Data collected with Lucid.

Cable 76

Cable Television marketing Broadcasting Curation 76

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. Using a standardized survey questionnaire, the researcher asks everyone the same set of questions (though branched questions, in which an answer determines what question comes next, are also an option).

Research 94

Research B2B Marketing Sample Planning 94

Martech Advisor

OCTOBER 18, 2019

For example, companies collect customer data via surveys and by mining the various interactions they have with customers through online orders and chats, as well as inbound and outbound conversations with call centers. Of course, this is not a realistic amount of information for the human brain to correlate.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

Hubspot

JANUARY 15, 2019

Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more. Survey Methodology and Respondent Data. Any survey you conduct is limited by the sample you can reach. Any survey you conduct is limited by the sample you can reach.

Lead Capture 77

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 77

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. percent to 12.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

Moz

DECEMBER 16, 2020

We could have held off on launching this year's reader survey, but we decided to move forward anyway because we know your work and your interests have been impacted, and we wanted to know how much. I'm excited to share with you the results from that survey in this post. Methodology. Who our readers are. Let's dive in.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Sprout Social

SEPTEMBER 26, 2019

But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular. In fact, 96% of respondents in an Attorney at Work survey say that they use social media. White & Case does an excellent job of this on Facebook. 4: Establish thought leadership.

Social Media 87

Social Media Media Ideal Customer Profiles Youtube 87