Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. Nearly three quarters, 74.8%

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. These are the typical estimations coming from CTR benchmark studies. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. Studies show that organic CTR data can make an impact on Google’s rankings.

CTR 40

CTR SERP Activities Google 40

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. I am sure there will be more and more studies like these shedding more light on what it is AI engines are looking for when generating their answers. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Think your AdWords clicks are expensive?

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

LeadSquared

FEBRUARY 4, 2021

We knew for sure that there is a correlation. But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. So, here are the key learnings from our test: Google SERP may/may not look different to everyone else vs. your target audience. Inactive Ads.

Organization 52

Organization Google Ads SERP 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! Whereas SERP competitors did not even come close. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. Rewriting existing content Ask a generative AI to rewrite your case study into a 500-word blog post and be amazed by the results.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Biznology

JANUARY 16, 2014

Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). There have been multiple studies that show a correlation between social signals and ranking. There have been multiple studies that show a correlation between social signals and ranking.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Moz

SEPTEMBER 17, 2020

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Correlation. So validating is this fourth category of ranking factors, and the last — the one that I think is the most controversial — is correlates. Posted by rjonesx.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

KoMarketing Associates

APRIL 20, 2017

A recent study found that 61% of users are unlikely to return to a mobile site that they had trouble accessing or utilizing from their phone, and 40% go to a competitor’s site. These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. Set Up Mobile Analytics and SERP Performance Tracking.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Moz

OCTOBER 10, 2018

We have to do everything better The answer isn't to give up – it's to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). Organic opportunity on these SERPs is severely limited.

Stats 49

Stats SEO SERP CTR 49

Moz

JANUARY 19, 2020

This chart represents the correlation between the number of times a site was linked to from within the article text of publishers and its rankings and traffic. I combined the SERP change numbers to the cleaned GDELT data by matching it to the URL of the linked-to site. And how can you potentially get the biggest organic lift?

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Moz

NOVEMBER 15, 2018

Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. You can find this study , including an immense amount of data, there. I do urge you to check out the full study, especially if you're doing YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

seo.co

MAY 2, 2021

This tool allows you to study your competitors and helps you in creating your link-building strategies. It provides the most highly correlated metrics according to the current Google rankings. Track the SERPs. Study the competitor intelligence. It will help in improving your ranking on the SERPs. MOZ Link Explorer.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

seo.co

MAY 19, 2020

Step Five: Study Their Backlink Profile. + You’ll identify and study the companies and individuals most likely to compete with your business in search engine results pages (SERPs), learning not only how they’re performing, but which tactics they’re currently using. Step Five: Study Their Backlink Profile. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

DAGMAR Marketing

NOVEMBER 16, 2021

Once this load time has exceeded, studies have shown that conversion rates can drop by an average of 4.42 Solicitor SEO is a constant effort and once your efforts have discontinued, you can expect to see a drop in your law firm’s SERPs. The average mobile web page takes 15.3 seconds to load.

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate SEO 52

KoMarketing Associates

DECEMBER 11, 2018

GeoMarketing from Yext reports that this use can directly correlate to more chatbot interaction with this generation. A recent study reported on by Inc found that 75 percent of millennials and Gen Zers polled stated that they would rather text with someone than call them on the phone. Final Thoughts.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Our study on this is releasing later this year.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

APRIL 22, 2019

As search marketers, we are keenly aware that both Google’s evolving landscape and the rise in new, rich results impact our bottom-line — more SERP enhancements and growth in “ position 0 ” means less organic traffic for everyone else. Weather forecasts, things to do, jobs, flights, and other Google SERP features.

Customer Surveys 63

Customer Surveys Google SERP Ad Frequency 63

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. For example, they’re commonly directory and review sites, like Yelp and Clutch, that function almost like mini-SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Moz

JULY 16, 2019

With so much talk about Google taking clicks away from our websites, Mary posited that Google’s actually giving local businesses a ton of opportunity to increase our conversions on the SERP itself. While both are important, Mary says that local businesses really need to concentrate on owning our branded SERPs.

SERP 46

SERP Lead Ranking SEO Lead Scoring 46

KoMarketing Associates

NOVEMBER 18, 2014

Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. This study seeks to connect the relationship between companies that develop strong customer experience strategies and their ability to generate higher-than-average revenue growth.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. It’s all about quality and relevance.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Directive Agency

MARCH 26, 2019

Get our latest case study for free! Keywords in the top five on the search engine results page (SERP). You can draw correlations between increasing referring domains and what happens to your opportunities. Learn every factor involved in effective B2B marketing. Organic KPIs. Organic traffic cost. Referring domains.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Assimilating Case Studies into the Content Strategies: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). This is to avoid results that look like this in SERPs: (three dots in front of your titles constitutes bad UX — which Google frowns at).

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Moz

DECEMBER 3, 2018

The answer was simple: I wanted to do something different from the massive aggregate studies. By using our own data, the study benefited from: The same root Domain Authority across all content. You will never eliminate the possibility of misinterpreting correlation as causation. But controlling some of the variables can help.

Lead Scoring 56

Lead Scoring Lead Ranking Studies Correlation 56

Hubspot

APRIL 20, 2011

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

Lead Scoring 28

Lead Scoring Lead Ranking Facebook Correlation 28

Hubspot

APRIL 12, 2016

To help shed some light on the situation, the folks at WordStream released a detailed new study on AdWords industry metrics. To help you get the most out of WordSteam's findings, we’ve outlined the highlights from their study below. According to WordStream , there's a strong correlation between high Quality Scores and low CPAs.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. Consider impressions and click-through rates. It can, as such, be viewed as an empty metric.

PPC 40

PPC Advertisements Advertising SEM 40

Single Grain

SEPTEMBER 8, 2020

If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. One study showed that 51% of companies claimed that updating old content was the most efficient content marketing tactic last year. 3) Entice Your Audience with On-SERP SEO.

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Convince & Convert

NOVEMBER 8, 2023

Michael King did an extensive study of how AI snapshots work and found a direct correlation between being cited in AI answers and organic rankings below: So organic rankings remain important as SGE uses what Google already has including Google’s index and knowledge graph. There is no “faking” authorship anymore.

Trends 78

Trends SEO SERP Content 78