Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got.

Correlation 72

Correlation Lead Scoring Lead Ranking Traffic 72

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! In this case, DA doesn’t really matter. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Contentsquare study reveals.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. To support the first study, HBR looked further into a new data set. The same study reported that 67% of those buyers are more likely to purchase from a company that educates them. Last, the authors correlate the results of the acquisition trend.

CMO 316

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 316

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Create safe and easy ways to trial/learn.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. Data Analytics Fundamentals : Discover the data analytics types and how they’re applied to common use cases. Correlation and Regression : Learn the concepts of correlation and regression to better analyze data.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Animalz blog

NOVEMBER 28, 2023

Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior. AI can help with their preparation and aftermath.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. The correlation is that it must be interesting to the audience. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending.

Traffic 288

Traffic Cost Per Click Organization Lead Scoring 288

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Heinz Marketing

OCTOBER 1, 2019

Thus, we started a multi-year study of productivity and accountability. Then we began the process to validate (or invalidate) what we were finding in the field with a global research study on productivity. In fact, each of the 9 Habits of Extreme Productivity positively correlate with happiness. But look at how much!

Product 96

Product Correlation Case Studies Training 96

TrustRadius Marketing

NOVEMBER 9, 2022

In some cases, AIOps tools also help with IT infrastructure and performance monitoring, providing streamlined information and metrics around the clock. One study shows that 95% of businesses struggle with managing unstructured data, and 97.2% In some cases the alerts pile up and can quickly become overwhelming.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

ANNUITAS

NOVEMBER 29, 2023

Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation. Most CFOs don’t believe the correlation between marketing spend and resultant commercial growth. When CMOs fail to bring this, it harms their credibility.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Binary Demand

FEBRUARY 23, 2024

AI-enhanced insights for data-driven decisions “ Artificial Intelligence + Data Analytics = AI-Powered Insights ” The technology possesses the ability to discern patterns, trends, and correlations within data that might elude human observation, revealing invaluable insights that steer astute business deliberations.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Atomic Reach

JULY 27, 2023

And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. We correlate influencer content performance to any social/brand owned channels 4. Case Study #3: Government Agency | 3.5X This increased to 1.5%

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

SalesGrape

SEPTEMBER 14, 2023

You can refine targeting criteria: Data analysis helps you refine your targeting criteria by identifying the attributes that have the highest correlation with successful conversions. A case study of a SaaS company demonstrates how creating an ICP can significantly improve lead generation results when implemented effectively.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

BuzzSumo

JANUARY 5, 2016

My post, co-developed with the Moz team, on the correlation between shares and links was an example of this. Annual Revenue in its First Year: Case Study in SaaS Growth appeared first on BuzzSumo. Some of our best marketing content has been the blog posts and reports we have created based on our own unique research and data.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Vision Edge Marketing

MARCH 17, 2020

The Corporate Data Literacy study found that “even companies that have data literate employees across every business unit are not likely to be turning data into useable information as effectively as they could.” Acquire and analyze the data necessary to construct a business case.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Connects with your data: Correlates intent data with your website analytics for deeper insights.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Marketing Insider Group

DECEMBER 9, 2019

By highlighting your customers through case studies, guest blog posts, Q&As and other types of content, you will be able to showcase their experiences with your brand and better target their pain points. saying they can draw a correlation between content marketing and revenue. While 55.6%

Marketing & Strategy 298

Marketing & Strategy Marketing Strategy Content Marketing Planning 298

Biznology

AUGUST 3, 2016

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

B2B Marketing Directions

AUGUST 1, 2021

In my experience, most unjustified conclusions arise from blurring the lines between correlation and causation. One of the fundamental principles of data analysis is that correlation does not establish causation. Note: To see this and other examples of nonsensical correlations, take a look at the Spurious Correlations website.)

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Convince & Convert

JULY 30, 2013

We recently conducted a study of visual content on Facebook in order to answer this question. Of all brands in the study, Charmin achieved the greatest boost in shareability (+585%) when using its characters the Charmin Bears in visual content on Facebook. These findings were consistent with our original hypothesis.

Facebook 150

Facebook Content Marketing Brand Identity Branding 150

Marketing Insider Group

JULY 16, 2020

Well, of course, this is not always necessarily the case. Data from our studies show that businesses that create an effective lead nurturing program are able to cut costs by 33% and increase conversions by 50%. And many of them make the mistake of keeping their primary focus on the top of the sales funnel.

Lead Ranking 273

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 273

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. Opportunity is a correlation between volume and competition. Image: CMO Survey. Image: ANA.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Spiralytics

FEBRUARY 12, 2024

Deep comprehension of content marketing SEO success directly correlates with content marketing, which involves producing valuable material that appeals to the target audience. SEO experts should be adept in developing and implementing successful link-building plans that generate high-quality backlinks from relevant sources.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Convince & Convert

OCTOBER 30, 2014

Many marketers believe this to be the case, and correlation studies like like this one from Searchmetrics , or or this from one Moz, encourage that belief. Correlation studies only measure correlation, they don’t measure causation. cause that page to rank higher in search results.

SEO 167

SEO Correlation PageRank Social Media 167

Spiralytics

MAY 3, 2023

Here’s an interesting fact: a study by Portent found that websites that load within five seconds see the best conversion rates. This study shows that there’s a huge correlation between website loading speed and user experience. You always think these plugins could come in handy soon — but this hasn’t been the case, has it?

Marketing Websites 62

Marketing Websites Conversion Rate Work Management Click Rate 62

DiscoverOrg

MARCH 3, 2017

To determine if a sales team’s strengths or weaknesses had any correlation with growth we compared the median growth rate at companies that scored poorly (ones or twos) against the median growth rate at companies that rated strongly (fours and fives). However, sales team weaknesses did correlate with lower growth rates.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. AI systems examine large amounts of data for patterns or correlations. Rewriting existing content Ask a generative AI to rewrite your case study into a 500-word blog post and be amazed by the results. Then these systems make tasks based on those analytics.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Porch Group Media

MAY 4, 2021

These events often correlate to an increase in purchasing. As is often the case, a brand’s internal database is missing important contact details or lifestyle and behavioral insights so 3 rd party data can fill in these gaps or fix incorrect data. Data Quality.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Convince & Convert

JULY 24, 2019

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. From a marketing perspective, there is no such thing as “social media.” Measurement(s).

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153