The Forward Observer

MARCH 1, 2024

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. They’re all available on the most popular podcast apps and probably the lesser-known ones as well. We’re here to help.

Marketing AI 121

Marketing AI Ethics Planning Paid Search Agency 121

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 127

Video Marketing Content Marketing Case Study Case Studies 127

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Tiecas

MARCH 11, 2024

As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. SEO people are going to use it.

Marketing AI 107

Marketing AI Enterprise Management Marketing Automation Services Work Management 107

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Varicent

MARCH 5, 2024

In this blog, I’ll recap some of the insights shared in the episode, including: Sales Performance Management Tools Over the Past 20 Years Sales Performance Management Transformation: Case Study What’s Next? You can listen to the full episode on Spotify or Apple Podcasts.

Planning 52

Planning Case Study Case Studies Linkedin 52

Marketing Insider Group

SEPTEMBER 16, 2020

Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Stories are an excellent way to package case studies down into bite-size snippets. When you publish a new in-depth case study, create a Story to accompany it so your message is propelled to the top of the newsfeed.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

MindFire

JULY 29, 2021

To understand how successful print leaders are selling, we document their sales processes in case studies like this , explore their sales methodologies in podcasts like this one , and via interviews like the one below with Andrew Ettinger, CEO of The Best Postcards.

Paid Search Agency 98

Paid Search Agency Case Study Case Studies Companies 98

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

B2BMarketing.net

DECEMBER 1, 2023

In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. To hear from our other ‘B2B marketer of the year’, check out Ryan’s podcast to learn about his thoughts on ABX: b2bmarketing.net/latest-podcast/t…kel-ryan-almond/ Want more?

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It typically includes free, ungated resources like blog posts, webinars, and podcasts. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Bonus: You can also watch the interview I had with Dan Shure on the Evolving SEO Podcast , where I breakdown this strategy in great detail.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ConvertKit

AUGUST 17, 2021

The room is relatively empty aside from his desk, computer, white board, box light, podcast mic, and piano keyboard. . He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. .

Ad Building 116

Ad Building Business Case Studies Case Study 116

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

B2B Digital Marketer

APRIL 25, 2024

Identify key players, gather case studies, and analyze how competitors are utilizing digital sales rooms. Define Your Objectives and Goals: Clearly define what you hope to achieve by integrating digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being "extremely" or "very important" when deciding to make initial contact with a service provider. The top 4 elements should come as no surprise: Service descriptions (87%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Sharpspring

JANUARY 26, 2021

Inbound marketing examples that you might have encountered include blogs, whitepapers, how-to articles, email newsletters, video series, and even podcasts. Crafting Case Studies. Why are case studies effective? To show that, the business provides case studies with proven outcomes.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Scoop.it

OCTOBER 27, 2022

Collect and publish hot of the press case studies on your blog. Once you have a clear understanding of the topics your customers want to learn more about, dazzle them by collecting and publishing relevant and new case studies on your blog. See how we can help. Image Source ). Image Source ).

Curation 86

Curation Work Management Marketing Management Service 86

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Here are a handful of ideas for blog posts, podcast episodes, and videos. Your case studies are not reports of past success.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Content type tagging.

Digital Asset Management 117

Digital Asset Management Personalization Enterprise Management Tagging 117

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From baseball teams to yoga gurus, this podcast covers a wide variety of creative outlets and how we can take inspiration from these people and companies.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

B2B Digital Marketer

SEPTEMBER 15, 2022

Itamar is the host of the Marketing Umbrella Podcast interviewing the world’s leading marketers about ways to grow a marketing business. Podcast Timestamps/Outline. For agencies, case studies, testimonials and reviews are trust factors.”. 00:48 – Introduction. 01:32 – About Itamar Shafir. Memorable Quotes.

Marketing Funnels 98

Marketing Funnels Top of Funnel B2B Marketing Digital Marketing Funnels 98

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. And on and on and on. Which medium do you choose?

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52