The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Webbiquity

APRIL 8, 2025

This post sponsored by ^^ She concludes with helpful recommendations for applying these principles, which reinforce the other guidance above: Be the expert, and source of expertise and thought leadership in your industry: “Publish original research, case studies, and expert insights. Which means that 92.5%

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

WordAgents

MAY 8, 2025

Key Services: Technical writing Whitepapers Blog posts Case studies Website content Pros Cons Affordable Content may lack depth and strategic insight Quick turnaround Possible communication delays (offshore team) Bulk discounts No free revisions or edits Turnaround Time Fast delivery: The business promises a 48-hour delivery service.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Vision Edge Marketing

MARCH 4, 2025

One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling. Gartners research shows 77% of B2B buyers state their last purchase was complex and time-consuming and 95% of buying groups report having to go back and revisit decisions at least once as new information emerges.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

Webbiquity

MARCH 31, 2025

But the real question is: Have you tapped into this trend to strengthen your own B2B demand generation efforts? Understanding B2B Demand Generation Ever wondered why some businesses effortlessly capture attention while others struggle to generate interest among potential customers ? Why is engaging content so crucial to demand gen ?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. For B2B companies, content marketing remains the backbone of effective communication, connecting with decision-makers, addressing complex challenges, and driving sustainable growth.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

B2BMarketing.net

DECEMBER 19, 2024

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B. Plutchik’s Wheel of Emotion diagram – overlaid with trends from the B2B Marketing Awards So what can we learn?

B2B Marketing 116

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 116

Launch Marketing

SEPTEMBER 4, 2024

Our B2B marketing consultants have compiled a list of seven B2B marketing ideas that will help you generate more quality leads and fill the sales funnel with more quality prospects. Videos 71% of B2B marketers currently implement videos into their marketing plan. Why are some B2B marketing ideas like ABM so effective ?

Sales Qualified Leads 106

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 106

Marketri

OCTOBER 15, 2024

As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. I believe this approach will take hold all across B2B in 2025. In 2025 marketers will deliver thought leadership through more informal sources.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Context) You are an email marketing expert for a B2B financial services company. Case studies Why.

CMS Development 108

CMS Development Industry CMS B2B Thought Leadership B2B 108

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base.

B2B Marketing 98

B2B Marketing Campaigns B2B Thought Leadership B2B 98

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1.

Linkedin 118

Linkedin Advertising Channels B2B Thought Leadership B2B 118

sagefrog

DECEMBER 3, 2024

What Is B2B Demand Generation? At its core, B2B demand generation is about planting the seeds of interest and nurturing them into meaningful engagement. Transactional in nature, it can be thought of as a direct exchange: you offer something of value, and in return, you get the data your sales team needs to start a conversation.

Demand Generation 106

Demand Generation Top of Funnel Demand Sales Qualified Leads 106

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Ready to turn social media into your B2B powerhouse? What is a B2B Social Media Strategy? Do you know 75% of B2B buyers use social media to support their purchasing decisions (IDC).

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Webbiquity

JULY 1, 2025

Expert-Led Videos to Inform and Inspire Thought leadership videos have become a popular way to share expertise and earn trust. Case Studies and Testimonials to Inspire Confidence Buyers want proof. The post SaaS Video Marketing Trends: What Actually Works in 2025 appeared first on B2B Marketing Blog | Webbiquity.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141

Launch Marketing

MARCH 5, 2025

Just like mitochondria are the powerhouse of a cell, content marketing is the powerhouse of B2B marketing. Its proven impact and success make it a must-use tactic for B2B organizations. Check out our example below, consider these B2B blog topics to get started and view our blog for more. Check out more B2B case study tips.

Examples 83

Examples B2B Thought Leadership Content Marketing Case Studies 83

WordAgents

JULY 10, 2025

Strong platform for B2B marketing, hiring, company news, and thought leadership. One SaaS company, for example, increased conversions after switching to a mix of tip-based content and monthly case studies rather than constant offers. LinkedIn – Business-focused with over a billion members.

Social Media 195

Social Media Media Work Management Marketing Management 195

Trade Press Services

NOVEMBER 11, 2024

What drives B2B customers to choose one vendor over another? Dr. Ron Friedman, psychologist and the founder of ignite80, surveyed B2B buyers about what drives their decision-making process. The findings show that “B2B customers prefer interactions that fuel their psychological needs—even if they require more time or cost more money.”

Effectiveness 95

Effectiveness B2B Thought Leadership Case Study Case Studies 95

Heinz Marketing

JULY 9, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Here’s a breakdown of the model and how each stage supports long-term, sustainable B2B growth. And that is where it truly shines.

Lead Ranking 88

Lead Ranking Work Management Top of Funnel Marketing Management 88

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Steps to Build a B2B Integrated Marketing Strategy Building a B2B integrated marketing strategy requires a structured and comprehensive approach.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Trade Press Services

JUNE 16, 2025

B2B organizations are embracing influencer collaborations to expand reach and build trust with clients. On the other hand, B2B influencer alliances focus on professional relevance, niche proficiency, and subject matter experts. Thought leadership. B2B influencer marketing is cost-effective. Lead generation.

B2B Thought Leadership 86

B2B Thought Leadership Ad Building B2B Thought Leadership 86

New North

MAY 23, 2025

Looking for insights into B2B tech marketing? First, a note: there aren’t many notable publications that focus on B2B technology marketing specifically – but there are plenty of awesome publications that include it in their content. You’ve come to the right place. All right – let’s go.

Paid Content 96

Paid Content Resources Paid Search Agency Enterprise Management 96

Walker Sands

AUGUST 6, 2024

For most B2B brands, media relations is an important channel. Successful customer case studies can also be used to build credibility and win over prospects during the evaluation phase of their buyer journey. Brand awareness channels Once your compelling storylines are ready, the next step is to share them across channels.

Paid Search Agency 81

Paid Search Agency Marketing Management Marketing & Strategy Marketing Strategy 81

Lead Forensics

DECEMBER 6, 2024

The Foundation of Trust in B2B Marketing In B2B marketing, trust isnt just important – its essential. Unlike in B2C, where purchases can be made on impulse, B2B buying decisions often involve complex, high-stakes contracts that span years and require significant investment. So, how do you build trust with B2B buyers?

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. To extend the reach of your content, consider offering on-demand recordings.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Litmus

OCTOBER 17, 2024

“ Steph Knapp , Freelance Content Writer for SaaS and B2B companies Engagement stage : encourage interaction with valuable content Once subscribers have warmed up to your brand in the awareness stage, it’s time for the next step of the email funnel: the engagement stage. ” Chad S. Giving and receiving feedback is hard!

Top of Funnel 110

Top of Funnel Conversion Optimization Digital Marketing Funnels 110

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Building brand credibility and thought leadership Consistent, high-quality content on LinkedIn is crucial for establishing trust. You need to mind how you approach the platform.

Linkedin 126

Linkedin Marketing & Strategy Marketing Strategy Examples 126

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader. Why LinkedIn?

Top of Funnel 71

Top of Funnel B2B Thought Leadership Sales Qualified Leads Lead Ranking 71

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. Nurture them with educational content, like eBooks, guides, and thought leadership pieces. For example, a SaaS provider might segment leads into healthcare, retail, or finance and tailor case studies, testimonials, and features accordingly.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Trade Press Services

MARCH 24, 2025

Showcase your journey through case studies, blog posts, and behind-the-scenes content. Example: A B2B manufacturer can develop and publish a story on sustainable supply chain transformation. This helps boost thought leadership and brand recognition. It helps reinforce credibility and attract values-driven clients.

Ethics 78

Ethics Ad Building Planning Brand Identity 78

Heinz Marketing

MARCH 7, 2025

How to Fix It: Develop high-value content assets such as ebooks, webinars, and case studies that attract organic traffic. Optimize SEO and invest in thought leadership content to position your brand as a trusted resource. Reach out for a free 30-min consultation with one of our B2B experts. Not sure where to start?

Lead Ranking 92

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 92

Lead Forensics

DECEMBER 12, 2024

Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. For B2B companies, precision in targeting high-value prospects can make the difference between modest growth and significant success.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 52

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Ethical and Transparent Marketing in B2B: A Pillar of Long-Term Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-paced world of B2B marketing, trust is everything. What is Ethical and Transparent Marketing in B2B?

Ethics 52

Ethics Transparency Enterprise Management Work Management 52

Only B2B

JULY 16, 2025

B2B SaaS companies are standing at a critical point, where budgets are expanding, yet returns are at an all‑time low. Understanding Today’s Invisible Buyer Today’s B2B buyer is not filling out your form. In fact, B2B buyers now spend only 17% of their total buying time meeting with vendors (Gartner). You check Salesforce.

Demand Generation 62

Demand Generation Lead Ranking Multi-Touch Attribution Demand 62

Orange Owl Blog

MARCH 20, 2025

B2B Marketing Managing Up in B2B: How to Work with Other Executives, Sales, and the CEO Vivek Goel March 21, 2025 Share : Table of Contents Introduction Managing up in b2b is a crucial skill in B2B organizations , enabling employees to build strong relationships with executives, sales teams, and the CEO.

Work Management 52

Work Management Enterprise Management Marketing Management B2B Sales 52

Single Grain

DECEMBER 23, 2024

LinkedIn is a convenient way to connect with these industry thought leaders and its platform includes advanced targeting features. Targeting tools : B2B marketers can search for accounts by job titles, company, industry, seniority, skills, and more. Here’s how B2B marketers can target and engage accounts with events.

Account Based Marketing 52

Account Based Marketing Paid Content Linkedin Ideal Customer Profiles 52