Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 356

Webinar Metrics Webcast Digital Transformation Peer-to-peer 356

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. What is a B2B Social Media Strategy? Lets dive in.

Social Media 95

Social Media Marketing Automation Services Webinar Metrics Budget Programs 95

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Pain points If a lead’s behavior (e.g., Processing.

Lead Scoring 117

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 117

Only B2B

APRIL 16, 2025

Integrate them tightly with intent-driven strategies. Top B2B Customer Acquisition Strategies for 2025 Account-Based Marketing (ABM) Use behavioral triggers to prioritize accounts. Email Marketing Behavior-based email journeys are at the core of acquisition strategies for many high-growth tech companies.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. That’s an important start.

Practices 363

Practices Top of Funnel Webinar Metrics Marketing & Strategy 363

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Long-form content like 10-page reports or hour-long webinars. How many clicks would it take for a lead to find the most relevant case study?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Martech

JANUARY 2, 2025

Critically, it involves developing and testing hypotheses about what strategies or tactics will improve outcomes, like revenue, conversions, or engagement. Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Thats not a hypothesis. This time the test won.

Webinar Metrics 108

Webinar Metrics CTR Case Study Case Studies 108

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. In case you are counting. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Isn’t that nice?

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Orange Owl Blog

APRIL 2, 2025

B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in todays competitive landscape, helping companies stand out and earn the trust of potential clients.

Case Studies 52

Case Studies Case Study Studies Work Management 52

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Customers appreciate, and in some cases, have a high demand for content personalization. Executing personalization strategies can have a significant impact on conversions and revenue. Quick Takeaways.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

Oktopost

MARCH 30, 2025

Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. This strategy is being implemented on Oktopost’s LinkedIn page and blog.

Social Media 62

Social Media Webinar Metrics Lead Generation Social Marketing 62

Oktopost

JULY 8, 2024

But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

sagefrog

FEBRUARY 3, 2025

An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Steps to Build a B2B Integrated Marketing Strategy Building a B2B integrated marketing strategy requires a structured and comprehensive approach.

ROI 98

ROI Top of Funnel Webinar Metrics B2B Marketing 98

Zoominfo

SEPTEMBER 24, 2024

Here’s how leading companies are leveraging AI to harness the right signals, develop compelling go-to-market strategies, and seize the opportunities that spur sustained growth. The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

ClearVoice

NOVEMBER 13, 2024

Reports, case studies, and performance reviews showcase the firm’s reputation and help clients trust that the firm knows how to manage investments over time. Addressing Pain Points: Break down complex topics like market volatility and investment risk, offering clear strategies to help clients navigate fluctuations confidently.

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Marketing Insider Group

MARCH 17, 2025

The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. ” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Martech

DECEMBER 23, 2024

Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. Here are a few types of articles that would catch my attention in a cold email: 1. What are the three top kinds of content for this audience the emails should link to?

CMS Development 105

CMS Development Industry CMS B2B Thought Leadership B2B 105

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Webinars : Online presentations or demos presented to an audience of registered attendees. Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Martech

SEPTEMBER 11, 2024

The types of content that resonate with clients We analyzed client sales and marketing data from five industries and conducted primary research with buyers and sales representatives (SDR/BDR/AM/CSMs). BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 132

Sales Qualified Leads Case Studies Content Case Study 132

Oktopost

NOVEMBER 27, 2024

As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions. The goal is to rank for terms that show clear intent to purchase or engage.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Launch Marketing

SEPTEMBER 4, 2024

When thinking about your video marketing strategy , consider the buyer’s journey as this will help move prospects through the sales funnel. Industry Webinars Industry webinars are another approach that can help your team obtain quality leads. Another great thing about webinars is that they are lead generation engines.

Sales Qualified Leads 90

Sales Qualified Leads B2B Marketing Lead Ranking Lead Scoring 90

Martech

AUGUST 19, 2024

What type of ABM targeting strategy is best for a small marketing team? Because maintaining a 1:1 strategy requires more resources, marketing teams typically target only one to five high-value accounts at a time with extremely personalized messaging. It often requires significant resources for effective execution.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Sales Management 113

FunnelEnvy

DECEMBER 23, 2024

This post explains how to boost MQL volume by optimizing your top-of-funnel strategies. At this stage, the focus is on generating awareness and interest through strategies like content marketing, social media outreach, and targeted advertising. Offer a mix of blog posts, whitepapers, and case studies to appeal to different preferences.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

The Point

APRIL 4, 2024

As ever, a mix of gated and ungated content is always the best strategy. One exception to this: on-demand Webinars. Interestingly, three formats were deemed most likely to be associated with a buying decision within 12 months: playbooks, case studies, and trend reports. of all demand.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

APRIL 4, 2023

You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples. Case Studies Spotlighting a customer is delicious bait to bring in those feisty prospects that are still on the fence.

Inbound Marketing 326

Inbound Marketing Examples Campaigns Planning 326

Act-On

DECEMBER 17, 2024

Their strategies often involve attracting your customers and luring away business. Make sure the marketing youre putting in front of your audience is consistent, related to your other efforts, and speaks in the same voice and visual language, says Trevan. He believes this strategy has a greater impact than most marketers realize.

Loyalty 130

Loyalty Ad Building Branding Brand Identity 130

sagefrog

DECEMBER 16, 2024

With artificial intelligence (AI) and automation reshaping how we work, you might wonder if strategies like B2B content marketing are still worth the effort. Leveraging AI to refine and enhance your B2B content marketing strategies ensures they deliver the maximum impact. Spoiler alert: they are. What Is B2B Content Marketing?

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Webbiquity

OCTOBER 23, 2024

Content Marketing Considerations for B2B Success For B2B marketers, developing a successful content marketing strategy requires careful consideration of several critical factors. B2B audiences often have distinct needs and preferences compared to B2C, making it essential to tailor content accordingly.

Webinar Metrics 169

Webinar Metrics CMS Development Top of Funnel Industry CMS 169

Marketing Insider Group

FEBRUARY 13, 2023

As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies. Image Source: Cognism It’s important to note that the tone, targeting and style of each type of company’s marketing strategy will differ greatly.

Marketing Budget 344

Marketing Budget B2B Marketing B2B Planning 344