Contently

DECEMBER 12, 2018

The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents. A separate Edelman study found that number at 57 percent, across age groups.) It’s chaos.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

KoMarketing Associates

DECEMBER 21, 2017

People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. 40 Technical SEO Mistakes — SEMrush Study. This SEMrush study analyzed 1.6

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Sprout Social

OCTOBER 25, 2022

Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry. Case studies. Harness the power of hashtags. emilyzugay.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you. Thomson set out to study what makes things break big.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech Advisor

FEBRUARY 21, 2020

Here are some other stats from the survey: Over 50% of 18 to 38-year-olds have subscribed to Disney Plus. Here are some other stats from the survey: Over 50% of 18 to 38-year-olds have subscribed to Disney Plus. These stats outline the impact Disney+ has had in just three months since launch. They created a bundled deal for $12.99

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 87

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Again, it’s often just a case of using your common sense and knowing when to stop.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Convince & Convert

JANUARY 25, 2017

If you believe what you say, and if you can back it up, tweet it—engagement stats relish it! An A-list celebrity suffered a case of mistaken identity while ordering a drink. She tweeted, and it quickly went viral—19.9 Google received the most mentions and second most retweets of all the brands we studied. The result?

Twitter 152

Twitter Marketing Strategy Marketing & Strategy Planning 152

Outgrow

DECEMBER 17, 2020

Since the virus went viral , marketers started looking for new ways to communicate with their audiences. According to a study , 94% of B2B content marketers changed their content marketing strategy to adapt to the changing dynamics of marketing in the post COVID world. 37 Must-Know Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Parse.ly

MARCH 7, 2019

The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere, like the air that lingers in the subway after a cold, winter night. It also makes up the largest volume of referrals from Facebook, a stat that didn’t change from 2017 to 2018.

Product 107

Product Traffic Facebook Content 107

Buffer

DECEMBER 10, 2018

Brian : The stats supporting the effectiveness of video marketing go on and on. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Brian : Right.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

EveryoneSocial

MAY 12, 2020

In a study by IBM , it was found that business professionals thought that only 60% of employees would know what to do during a crisis. One study reports that employees react to crises in a variety of ways, from panicked and insecure to betrayed and frustrated. Download the case study to learn more. Trade Press Services ).

Planning 64

Planning Tips Enterprise Management Work Management 64

BuzzSumo

APRIL 29, 2021

One of our research posts went viral. Here is our detailed behind the scenes look at why the post went viral including: Why we wanted to create a piece of cornerstone content. A post we wrote last year on how to write viral headlines gained 3,900 shares and 147 links. We asked them what they would like to learn from the study.

Viral Marketing 142

Viral Marketing Paid Content Promotion Paid Search Agency 142

Sprout Social

NOVEMBER 16, 2016

Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

Twitter 99

Twitter Traffic Ad Building Tips 99

Webbiquity

JANUARY 9, 2024

Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Research existing viral lists on your topic and aim to find a unique angle no one focused on.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Brandwatch Marketing

OCTOBER 30, 2018

Stats show the future : 85% of teens use YouTube. A 2018 University of California, Irvine, study showed that , “Teens, who are developmentally able to perceive a situation from the third?person As the 2018 UCI study showed, if you are in an Instagram post, you are probably doing something right. 72% of teens use Instagram.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Hubspot

DECEMBER 26, 2023

If you serve Gen Z or Gen X women, even though they’re less likely to be on X than millennial men based on the stats above, your message may never resonate with millennial men. Here’s what he had to say about post types: “Here’s the hard truth: there’s no strategy for going viral on LinkedIn or Twitter. I encourage you to USE IT.

Twitter 66

Twitter Optimization Tips Display 66

Outgrow

JANUARY 11, 2021

Have a look at this case study on how Leads.ph We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! You can run SEO Audit reports with SEO analysis, backlink stats, and web analytics in a matter of minutes. Must Read: Best Interactive Lead Generation Techniques. Giveaways and Contests.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Single Grain

OCTOBER 30, 2020

You can’t just throw a few stats together, add some images and expect the backlinks to magically appear. First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. Infographics Case Study. What goes into creating a viral infographic?

Viral Marketing 145

Viral Marketing Best Practices High Quality Lead Case Studies 145

Contently

APRIL 18, 2023

Eye-Opening Content Marketing ROI Statistics If you don’t yet have the data behind your own organization’s ROI calculations, these stats can help you make a compelling argument to stakeholders that content marketing is worth the investment: Content marketing can generate 3x the leads as traditional marketing yet cost 62 percent less.

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Convince & Convert

JUNE 8, 2012

Social Media Stat of the Week: Only 33% of Americans Have Followed a Company in Social Media. Lots of stats, in fact we’ll have a blog post on Convince and Convert, in about it this week. I think about, as I said, I was shocked when I saw that stat this morning. Jim, what is your case for the self publishing model?

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

LeadSquared

FEBRUARY 2, 2016

If only we would start investing 10% of our marketing efforts in doing due research, analysing existing case studies, studying different models, our ROI of all sorts would naturally improve. To help you get started, check out this webinar on viral video marketing. . Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Zoominfo

FEBRUARY 10, 2021

It’s what makes a TED Talk go viral. Think about the kind of sales pitch you’d want to hear: Do you want to listen to a bunch of bland industry-related stats? Use case studies or customer testimonials to tell your story. Use past clients’ experiences (such as case studies) to tailor the message to your prospect.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Single Grain

AUGUST 23, 2023

A recent case study by Jake Ward, which went viral on TikTok and Twitter, showcased a website’s meteoric rise from zero to 750,000 monthly visitors using AI-generated content. Content Type: Detailed articles, case studies, testimonials and comparison pieces are typical at this stage. Let’s dive deeper.

Top of Funnel 52

Top of Funnel Marketing AI Traffic Marketing Websites 52

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. That’s not the case at all, especially today.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. (I

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

LeadSquared

MAY 20, 2015

In which case, it would go viral. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Video marketing can really help you cut through the clutter in that case. I will take an example from Google’s case study itself. YouTube Ads.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. In most cases the leads are typically labeled something like "qualifying", "converted", or "rejected". Website lead to MQL, 2.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sharpspring

AUGUST 10, 2021

The Getty Museum not only stepped up to the challenge but they created a viral, interactive campaign in the process. Can you say “recipe for a viral campaign”? Artists and fans were sharing their music findings which encouraged other Spotify users to check out and share their stats so they could compare with friends.

Paid Search Agency 79

Paid Search Agency Ads Viral Marketing Word of Mouth 79

Zoominfo

FEBRUARY 10, 2021

It’s what makes a TED Talk go viral. Think about the kind of sales pitch you’d want to hear: Do you want to listen to a bunch of bland industry-related stats? Use case studies or customer testimonials to tell your story. Use past clients’ experiences (such as case studies) to tailor the message to your prospect.

Storytelling 100

Storytelling Examples Tips Enterprise Management 100

Hubspot

FEBRUARY 6, 2014

We have tried very hard to limit email to just 1-2 touches, with one more coming at the close of the campaign, and, in each case, we''ve seen a nice bump either from direct backers or from our network sharing the RingSafe story with their friends. Kickstarter Co-Marketing. A: Two things. 1) Build your community and following early.

Campaigns 28

Campaigns Outreach Press Communities 28

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. Listen Now. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Content Marketing Institute

JANUARY 23, 2019

The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. Lessons From a Viral Smash. Optimize content promotion campaigns around message match. Competition doesn’t directly dictate pricing on AdWords. The ad quality score does. Image source.

Paid Content 104

Paid Content Top of Funnel Cost Per Click Promotion 104

Hubspot

SEPTEMBER 23, 2020

But, while it might be tempting to just throw a handful of original stats into a blog post's body and hit "publish", Nica says the backlinks for a post will be even stronger if you tell a story about how those stats impact your readers. Here's an example of how we draw out a full story from a few basic stats about Black Friday ads.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

ClearVoice

FEBRUARY 26, 2024

Think about how often a jarring statistic or compelling case study drew you into a narrative. Long-form writers tackle 2,000+ word content such as eBooks, data studies, and pillar pieces. In this case, it’s all about the viral post that got everyone talking about your eco-friendly moves. Well, that’s their craft.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

PureB2B

JANUARY 31, 2019

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Unbounce’s gated content stats reveal more campaigns with conversion rates that fall between 19-45%.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Albacross

AUGUST 28, 2018

Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. Sadly, that’s not the case anymore. These can be groups on Facebook, LinkedIn, viral discussions on Quora and other popular forums in your niche. Posts, comments, and reactions stats. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70