Convince & Convert

APRIL 9, 2015

Supplemental stats, such as citing the height compared to the world’s tallest buildings like the Khalifa skyscraper, allow the viewer to visualize the sheer size and magnitude of the journey. Social Media Case Studies audience engagement infographic interactive social media case study visual content visual engagement visual storytelling'

Case Study 136

Case Study Case Studies Storytelling Landing Pages 136

Convince & Convert

MAY 29, 2014

There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. The photos are shared with a caption that includes the airport they were confiscated, plus relevant tips or stats. ™ program, the canines trained to respond to explosives, community events, and more.

Case Studies 156

Case Studies Case Study Storytelling Social Media 156

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

MAY 22, 2014

Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling'

Word of Mouth 155

Word of Mouth Lead Ranking Lead Scoring User-Generated Content 155

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. Ten deals, easy.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Contently

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Contently

SEPTEMBER 12, 2019

A study from Animoto found that 4x as many customers would rather watch a video about a product than read about it. Video case study. The stats back this up. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase. Q&A videos.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Convince & Convert

OCTOBER 23, 2014

Look closely at the images and the engagement stats are crazy impressive. Embrace Visual Storytelling. Social Media Case Studies' Each image is also in her handwriting and some also include doodles, offering another personal touch. Track 1 #1989lyrics. Your consumers will thank you.

Contingency Planning 166

Contingency Planning Campaigns Buzz Opt-out 166

Convince & Convert

APRIL 24, 2014

The posts featured a mix of quotes, stats, photos, and other timely updates from the wheelchair and elite runner’s progress, plus inspirational moments from the athletes. Another example of small, but powerful moments told through visual storytelling. On Facebook alone, more than 110 posts were shared throughout the day.

Social Media 137

Social Media Media Case Study Case Studies 137

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

EveryoneSocial

APRIL 8, 2020

And for the organization, you have storytellers helping to humanize the brand and as a result of putting a human face to the brand name: reaching untapped audiences where many are unfamiliar with your company. . Download your Dell case study. . Download your Electronic Arts case study. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Case in point: Cinderella! So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. According to a report by NiemanLab.org, 57 million Americans, or 21% of the U.S.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

RebelMouse

AUGUST 2, 2023

You can also use A/B testing stats to find the most effective headlines. Producers must adjust and concentrate on unique storytelling and strategic planning to complement AI-generated content. AI-Enabled Websites : What better way to improve SEO and rank than a comprehensive website enabled by AI?

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. For others, storytelling might feel as abstract as it did in middle school English class. Your prospects Are Wired for Storytelling. Storytelling Makes Sales Memorable.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Adobe Experience Cloud Blog

JANUARY 24, 2017

Quick Reference Stats List. Give the salespeople what they want and produce a fast stat sheet! Story-Driven Case Studies. Help your sellers sell with story-driven case studies! Whether you know it or not, if you’re writing case studies, you have some secret admirers on the sales team.

Case Studies 48

Case Studies Case Study Thought Leadership Marketo 48

BOP Design

JUNE 22, 2023

Core components in B2B web design are product or service explanations, clear messaging and branding, easy-to-use navigation, excellent storytelling, and inviting calls-to-action. Lastly, the design makes good use of credibility-building elements, like awards, stats, client logos, etc. The site’s brand messaging is engaging and concise.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . via Syncapse.

Social Media 161

Social Media Media Viral Marketing Skype 161

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Content4Demand

FEBRUARY 7, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. You’ll find lots of tips, stats and best practices along the way. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.

Marketing Budget 50

Marketing Budget Content Marketing Budget Creation Advertising Agencies 50

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

EveryoneSocial

OCTOBER 17, 2018

Studying prospects on LinkedIn and Twitter before a meeting. He’s referring to content that makes salespeople great storytellers that add value to their personal connections. Download this case study to learn their strategy and more. . Below are a few stand-out social selling stats that are valuable to know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Stats Are Sexy.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week.

Social Media 130

Social Media Paid Search Agency Media Skype 130

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Social Media 141

Social Media Activities Media Skype 141

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. On the rise in popularity, one recent study found that about 17% of US adults are listening to podcasts, which is a 5% increase from the previous year. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Zoominfo

FEBRUARY 10, 2021

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. For others, storytelling might feel as abstract as it did in middle school English class. Use case studies or customer testimonials to tell your story.

Storytelling 100

Storytelling Examples Tips Enterprise Management 100

Marketing Insider Group

NOVEMBER 30, 2022

Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. Emotional marketing uses storytelling to inspire feelings, align with values and soothe pain points so brands can form personal bonds with their audience. Maybe, but true. Be their guide.

Promotion 352

Promotion Gartner Storytelling Lead Ranking 352

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. With stats like those, it’s obvious that your business should be active on social media. One of the ways you can achieve this is through storytelling. Knowing Which Social Media Platform to Use.

Social Media 95

Social Media Media Business Social Networks 95

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Case in point? Effective storytelling improves valuations.

PR 75

PR Trust Marketing Stats B2B Marketing 75