Why Your Business Needs Storytelling

Hatchbuck

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

The Most Important Stat in Latest Content Marketing Report

Modern Marketing

There are entire tracks on storytelling, demand generation, native advertising and a whole lot more. And he called it the most important stat in the report. The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. Examples of Interactive Storytelling.

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How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

Why You Need Storytelling In Your Marketing Strategy. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. Content Marketing Strategy Storytelling

B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect

Heinz Marketing

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]. Soapbox: Here’s why B2B should get better at episodic storytelling. The post B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect appeared first on Heinz Marketing.

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Digital Transformation Strategy athenahealth B2B best practices helthcare KPIs Storytelling

5 Stats That Will Determine Your Q2 Content Strategy

nDash

Here are the five stats that you must know before putting pen to paper (or I guess finger to keyboard) and planning out your 2019 Q2 Content Strategy. The post 5 Stats That Will Determine Your Q2 Content Strategy appeared first on nDash.co.

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Pack 1,000 Years of Storytelling Punch into Your Next Sales Video

Vidyard

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in data on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Content marketing is really just great storytelling aligned to explicit business outcomes.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. This example from the Wall Street Journal does so using searchable, visual stats. How to Get Started with Interactive Storytelling.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Storytelling. Guest post by Keith Fenech.

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. If you do it right, storytelling could serve to be a really powerful marketing tool. Though these concepts aren’t stories themselves, they still provide a great storytelling opportunity.

Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Today, we are seeing a shift towards marketing strategies that are much more focused on storytelling and building emotional bonds with the target audience. Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing.

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How to Find the Competitive Edge Your Content Marketing Program Needs

Contently

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Business’s Storytelling Problem.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing.

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The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 4) Internet Live Stats.

56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”

Content Standard

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing.

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Video Content Marketing: The Three Es of Success

RockContent

Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. Content Marketing Storytelling Video content marketing engagement getting viewership more views videos people with share views

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How Mobile Content Can Make Your Whole Strategy Go

RockContent

He goes on to offer a few stats and suggestions for making content more accessible without losing its oomph. Content Marketing Design Storytelling

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Think Like an Investigative Journalist to Improve Your Writing

ClearVoice

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. But rather than focusing on this bigger trend, and giving stats, Jon focuses on one man and his story. lorihil @EveryVowel #storytelling #freelancing Click To Tweet.

The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)

ClearVoice

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Also see this great post from OptinMonster on video marketing stats.

56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”

Content Standard

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

If you have any stats this is where you would include them. How to.Tips On Writing Better Story Telling Writing Better Ezines bio biography e-newsletters enewsletter newsletter personal stories personality storytelling What’s the best kept secret of a newsletter bio?

Ask a Content Strategist: When Will the Robot Writers Take Over?

Contently

The worst performing posts were the ones that began with bland stats or facts. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. Strategy content distribution facebook LinkedIn robot writers Storytelling thought leadership video

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

Hubspot

Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out. How Use Storytelling to Cut Through the B2B Content Clutter. How do you use storytelling in your marketing?

5 Companies Creating Purposeful & Engaging HR Content

Contently

The brand even gets to sound off on subjects seemingly unconnected to coffee because of their internal stats; 2017’s guide to supporting those with military spouses deployed overseas points out that many Starbucks employees live this exact scenario.

5 Behaviors of Successful Modern Marketers

Modern Marketing

Storytelling. In the B2B world , we all know that the stats that resonate most powerfully are those around time saving, cost efficiency, and revenue increases. Digital Marketing b2b marketing Eloqua marketing automation modern marketing storytellingby Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days.

The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage

Hubspot

This is what Jonathan Gottschall, who shares this anecdote in his wonderful book The Storytelling Animal , calls “the witchery of story.” The first slide features a chart filled with stats on how many people die or are ruined every year from drug use. Storytelling Daily

How to Use Buyer Personas to Create Character-Driven Content

ClearVoice

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is published, this stat is splashed across blogs and social media channels, sourced dutifully throughout ebooks and infographics.

B2B and the tourism Industry: the business case for video

Integrated B2B

Content is not just about presenting facts and product stats. Buyer behavior Content strategy Storytelling Voice of Company b2b content strategy digital strategy Tourism industry video

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

The problem is that stats and facts can sometimes be dry and boring. One technique that you can use to make your important points memorable is to use storytelling. This is known as data storytelling. Guest post by Daniela McVicker.

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

Use the power of storytelling to reach the people you’re ultimately marketing to. Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. B2B marketing has a bad reputation.

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6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Prologue.

The Content Marketing Word Of The Year?

Marketing Insider Group

Storytelling. I talked about how marketing has always used great storytelling to connect with people. I used some stats and research and graphs to show that content marketing is all the marketing that’s left.

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Top 10 Modern Marketing Posts in 2015 Published Before This Year

Modern Marketing

19 mobile marketing stats that will blow your mind (2014). 5 B2B Brands That “Get” Storytelling (2012). We looked at the top modern marketing posts of 2015 earlier this week, and we're now looking at the top posts that were not published this year.

5 Essential Tips for a Successful Content Marketing Strategy

Altitude Branding

But here’s what stats also have to say: Image credit: Cision. Benefit from Storytelling. Storytelling has recently become the most followed trend in content marketing. Nike has made content that is based on storytelling something regular on their Instagram page.