Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021.

5 Simple Tips for Storytelling in Sales [+Example]

Zoominfo

Add some storytelling sauce to your sales pitch. How Can You Use Storytelling to Sell? Storytelling can help you hit your sales quotas faster. For others, storytelling might feel as abstract as it did in middle school English class. Storytelling Makes Sales Memorable.

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Why Your Business Needs Storytelling

BenchmarkONE

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

The Most Important Stat in Latest Content Marketing Report

Oracle

There are entire tracks on storytelling, demand generation, native advertising and a whole lot more. And he called it the most important stat in the report. The world's content marketers are gathered in Cleveland, Ohio for Content Marketing World. This huge show has over 3500 attendees from 60 countries. With over 150 sessions, content marketers can find lots of options for delving into the nuances of this world.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Digital Transformation Strategy athenahealth B2B best practices helthcare KPIs Storytelling

Transform Your B2B Lead Generation with Storytelling

LEADership

There is now, an open-armed welcome to storytelling as marketing spiel. Storytelling is All About Relationships…Even if the Main Character is Your Product. Companies that succeed at storytelling also know that it doesn’t always have to be a story about something good. Even what we would normally classify as boring industries, such as container shipping, snowplow manufacturers or mortgage brokers are working well towards powerful storytelling.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Our in-house designers are visual storytellers who can take in data on chronic health conditions in the U.S. My takeaway: Hire for storytelling chops, train for marketing savvy. Content marketing is really just great storytelling aligned to explicit business outcomes.

Writing About Data: Using Statistics to Strengthen Storytelling Content

ClearVoice

Weaving surprising or informative data into your marketing copy adds depth to your level of storytelling by introducing an element the reader can verify with the source. Diana Aleman, editor for SAGE Stats and U.S. Political Stats, shares some tips for evaluating a data source.

5 Stats That Will Determine Your Q2 Content Strategy

nDash

Here are the five stats that you must know before putting pen to paper (or I guess finger to keyboard) and planning out your 2019 Q2 Content Strategy. Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57% ( LinkedIn Technology Marketing Community ). The post 5 Stats That Will Determine Your Q2 Content Strategy appeared first on nDash.co.

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45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. This example from the Wall Street Journal does so using searchable, visual stats. How to Get Started with Interactive Storytelling. Download the full guide here to learn from over 40 more examples of interactive storytelling, ranging in complexity and industry vertical.

Pack 1,000 Years of Storytelling Punch into Your Next Sales Video

Vidyard

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. Let’s look at two storytelling structures: Freytag’s Pyramid , and The Hero’s Journey. This story fits the structure of Freytag’s Storytelling Pyramid.

B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect

Heinz Marketing

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]. Soapbox: Here’s why B2B should get better at episodic storytelling. The post B2B Reads: Dwell Time, Episodic Storytelling, and the Dolittle Effect appeared first on Heinz Marketing.

Dwell 69

Pack 1,000 Years of Storytelling Punch into Your Next Sales Video

Vidyard

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Let’s look at two storytelling structures: Freytag’s Pyramid , and The Hero’s Journey.

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. 46% of marketers say photography is critical to their current marketing and storytelling strategies. -

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. The brains of the storyteller and the story listener can actually synchronize, says Princeton''s Uri Hasson : “By simply telling a story, [a person] could plant ideas, thoughts and emotions into the listeners’ brains.” If you do it right, storytelling could serve to be a really powerful marketing tool. The Storytelling Formula. Told any good stories lately?

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%).

Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Today, we are seeing a shift towards marketing strategies that are much more focused on storytelling and building emotional bonds with the target audience. Check out these findings and many other interesting content marketing trends and stats for 2018 in the infographic below, to help you to get on board and create or improve your own content marketing strategy. Guest post by Martina Stricak. Content is, always has been, and will continue to be the basis of any kind of marketing.

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How to Find the Competitive Edge Your Content Marketing Program Needs

Contently

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. As Internet, mobile messaging, and sharing tools transform our lives, storytelling is becoming an essential skill in any job. Business’s Storytelling Problem. Storytelling is one of the essential parts of being human.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. 4) Internet Live Stats.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. Consider that stat mentioned at the top of this piece—that more than three-fourths of the research on audience needs is coming from the sales team.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy.

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TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

ClearVoice

TikTok stats. Storytelling and reach. TikTok is the ideal platform to reach all audiences and captivate minds with storytelling. Instagram Reels stats. YouTube Shorts stats. Creating Social Media Storytelling Video Marketing

How Mobile Content Can Make Your Whole Strategy Go

RockContent

He goes on to offer a few stats and suggestions for making content more accessible without losing its oomph. Content Marketing Design StorytellingYour data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience. With mobile audiences hitting 50% mark for many publishers, it means designers can’t neglect smartphones, tablets and other portable gear.

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Video Content Marketing: The Three Es of Success

RockContent

Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. Content Marketing Storytelling Video content marketing engagement getting viewership more views videos people with share viewsWhen I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing.

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56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”

Content Standard

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. Companies are starting to invest in brand storytelling roles.

56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”

Content Standard

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. Companies are starting to invest in brand storytelling roles.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

If you have any stats this is where you would include them. How to.Tips On Writing Better Story Telling Writing Better Ezines bio biography e-newsletters enewsletter newsletter personal stories personality storytelling What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio.

5 Behaviors of Successful Modern Marketers

Oracle

Storytelling. In the B2B world , we all know that the stats that resonate most powerfully are those around time saving, cost efficiency, and revenue increases. Digital Marketing b2b marketing Eloqua marketing automation modern marketing storytellingby Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days.

Ask a Content Strategist: When Will the Robot Writers Take Over?

Contently

The worst performing posts were the ones that began with bland stats or facts. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. Strategy content distribution facebook LinkedIn robot writers Storytelling thought leadership videoYou write a lot about how the future of content marketing is technology boosting human creativity. But how long until the machines take over and the human part becomes obsolete? Susan, New York.

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

Hubspot

Keep reading to discover some compelling stats about how people consume content online, and get some tips for using storytelling to make your content stand out. How Use Storytelling to Cut Through the B2B Content Clutter. How do you use storytelling in your marketing? The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest.

Think Like an Investigative Journalist to Improve Your Writing

ClearVoice

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. But rather than focusing on this bigger trend, and giving stats, Jon focuses on one man and his story. lorihil @EveryVowel #storytelling #freelancing Click To Tweet.

The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)

ClearVoice

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Are you incorporating visual storytelling as part of your content marketing strategy? Also see this great post from OptinMonster on video marketing stats. The post The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)

5 Companies Creating Purposeful & Engaging HR Content

Contently

The brand even gets to sound off on subjects seemingly unconnected to coffee because of their internal stats; 2017’s guide to supporting those with military spouses deployed overseas points out that many Starbucks employees live this exact scenario. Storytelling brand identity diversity Google HR universitiesThink back to the last time you were searching for a job. As you were researching, which companies looked like great places to work?

The Strange Thing That Happens In Your Brain When You Hear a Good Story -- And How to Use It to Your Advantage

Hubspot

This is what Jonathan Gottschall, who shares this anecdote in his wonderful book The Storytelling Animal , calls “the witchery of story.” The first slide features a chart filled with stats on how many people die or are ruined every year from drug use. Storytelling, the researchers concluded, “fostered empathy, compassion, tolerance and respect for difference.”. This is another way storytelling played a part in how we survived as a human species. Storytelling Daily

B2B and the tourism Industry: the business case for video

Integrated B2B

Content is not just about presenting facts and product stats. You might have seen the stats: currently, 60 hours of video are uploaded to Youtube every minute and 800 million unique users visit the site every month, making Google’s video channel the de facto second largest search machine we have. Buyer behavior Content strategy Storytelling Voice of Company b2b content strategy digital strategy Tourism industry video

How to Use Buyer Personas to Create Character-Driven Content

ClearVoice

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is published, this stat is splashed across blogs and social media channels, sourced dutifully throughout ebooks and infographics. Storytelling in fiction falls into two main categories, plot-driven and character-driven. Articles Creation Storytelling Strategy