Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. People respond to stories. Probably not.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Your Call to (Video) Adventure Basic storytelling formats haven’t changed in millennia and, by following them, you’ll give your video structure. People respond to stories.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

Webbiquity

AUGUST 13, 2019

But it’s often difficult for marketing to track user journeys and personalize content , due to reliance on stats that don’t tell us much about the individual. Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Contently

APRIL 20, 2021

Just 3 percent of bank CEOs globally are women ; women of color CEOs are so rare there’s not even a stat available.) ” The post How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling appeared first on Contently. “This needs to be of use to the end consumer,” Nuccio said.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is packed with shareable stats and quick-hitting insights (40%). So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. This example from the Wall Street Journal does so using searchable, visual stats. How to Get Started with Interactive Storytelling. Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project.

Storytelling 78

Storytelling Interactive Marketing Examples Top of Funnel 78

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. The modern audience reacts differently to legal content. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. Harness the Power of Storytelling and Emotions. Image source: [link].

Tactics 276

Tactics B2B Marketing Work Management Planning 276

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. Watch a demo to explore these new features now!

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Add specific stats that prove they found excellent results by working with or buying from you. Include statistics, storytelling, quotes, and a CTA to further engage readers after they finish reading.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Business’s Storytelling Problem. Storytelling is one of the essential parts of being human.

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. But rather than focusing on this bigger trend, and giving stats, Jon focuses on one man and his story. lorihil @EveryVowel #storytelling #freelancing Click To Tweet. To investigate like the detective Sherlock Holmes.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

Contently

APRIL 17, 2018

Of course, Walmart couldn’t coast on that one stat. We love to talk about storytelling here. Brands have mostly adopted a quality-over-quantity mindset for storytelling. But as brands start to understand what they can do with a few powerful stats, I bet that’s going to change.

Budget Programs 139

Budget Programs Storytelling Stats Marketing Automation Services 139

Contently

FEBRUARY 4, 2020

As a former full-time freelancer who still freelances for publishers like Fast Company, two of those stats stood out to me. They allow brands and publishers to collaborate with the type of storytelling talent they would never be able to hire otherwise. What we found: 88 percent oppose the 35-submission limit.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. Companies are starting to invest in brand storytelling roles. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. Taking the Story Global : executing a multinational approach to brand storytelling and publishing. Companies are starting to invest in brand storytelling roles. ORGANIZATIONAL STRUCTURE. ” Tweet.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Convert

SEPTEMBER 9, 2022

He holds passionately argued views on why optimization isn’t just about one framework, stats model, or tool. It’s easy to lose people in all the frameworks and stats. Well, all data is biased – as is all storytelling. After all, it’s an important part of the journey toward truth.

Peer-to-peer 52

Peer-to-peer Stats Domain Budget Programs 52

Optinmonster

APRIL 12, 2024

People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. The stories you share paint pictures, evoke emotions and give your presentation a sticky power. That’s exactly what a case study allows you to do: tell stories about your brand.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Vidyard

FEBRUARY 19, 2020

Back it Up With Stats 4.8 Use stats and figures to back up the customer’s story. A recent study on the power of brand storytelling found that nearly 80% of adults think brands should tell stories as part of their marketing efforts. Back it Up With Stats. How to Make a Case Study Video in 10 Simple Steps 4.1

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Tomorrow People

MARCH 8, 2018

Tell a better story A content marketing strategy allows you to engage in advanced storytelling through behavioural communications, nurturing your prospect along the buying process. Stats to back this up? Any stats we can add here about LN for specific client? Content Marketing Strategy Step 5: Growing.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Webbiquity

SEPTEMBER 12, 2023

” Storytelling and gamification help drive interest and registrations. The post Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports appeared first on B2B Marketing Blog | Webbiquity.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

JANUARY 2, 2020

Look for inspiration from others like the stories and stats I shared in this international marketing transformation keynote. Use Data and Storytelling to Sell Your Transformation. Next, Transform Your Corporate Culture. Your marketing transformation won’t work if your company continues with a traditional corporate culture.

Work Management 217

Work Management Paid Search Agency Marketing Management Advertising Agencies 217

Convince & Convert

MAY 29, 2014

The photos are shared with a caption that includes the airport they were confiscated, plus relevant tips or stats. Social Media Case Studies education instagram jessica gioglio mytsa social image of the week social media image of the week social media strategy TSA visual storytelling'

Case Studies 156

Case Studies Case Study Storytelling Social Media 156

Unbounce

AUGUST 4, 2021

That stat helps you understand the importance of headlines, right? One popular storytelling framework across subjects is ABT (And, But, Therefore). Numbers are convincing, so they make more convincing copy. For example, 8 out of 10 people will read your headline, but only two will read the headline and the rest of your copy.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Contently

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Convince & Convert

APRIL 9, 2015

Supplemental stats, such as citing the height compared to the world’s tallest buildings like the Khalifa skyscraper, allow the viewer to visualize the sheer size and magnitude of the journey. Social Media Case Studies audience engagement infographic interactive social media case study visual content visual engagement visual storytelling'

Case Study 136

Case Study Case Studies Storytelling Landing Pages 136

Vidyard

DECEMBER 10, 2020

By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020. . The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways . Runners-Up: InVision, Lightico. Honorable Mentions: Trimble, No Lift Install.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. Numbers, data, facts, and stats are the life blood of any fintech company. Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. ” The bottom line.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Convince & Convert

MAY 9, 2013

Packed full of the stats, financial figures and even a welcome note from their President & Chief Executive Officer, the Instagram posts tell the Calgary Zoo’s story in a unique, highly visual way. When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram.

Storytelling 149

Storytelling Stats Social Media Marketing Report 149

ClearVoice

OCTOBER 6, 2020

Creative people are the observers and storytellers of the human experience. Based on the popularity of original research and studies, along with the usual best practice of strengthening blog content with stats, this is a myth worth busting. Most of your organization’s creative people are on the content marketing team already.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Audio storytelling has always been an impactful way to elicit human emotions.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Convince & Convert

MAY 22, 2014

Plus, the contest’s four-minute time limit and potential to enter multiple times, could present compelling stats on the amount of time spent engaging with the game. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling'

Word of Mouth 155

Word of Mouth Lead Scoring Lead Ranking User-Generated Content 155

Hinge Marketing

FEBRUARY 27, 2020

Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. That’s probably why storytelling has become a hot topic in marketing lately. Whiteboard videos — So you wanna be Rand Fishkin , huh? Client Engagements.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Martech

JULY 13, 2021

Or as Derek Jeter once said about stats — and I paraphrase here — if you do a little bit every day to help your team win, the numbers will look after themselves. In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. Yes, we are.” Puts all the other metrics in the shadow, I’d say. BOX AD GOES HERE.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 120