How to Improve Your Free-to-Paid Conversion Rate (With Examples)
Optinmonster
JANUARY 18, 2024
Does your SaaS business have a free trial marketing strategy? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working.
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