Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. However, there are caution signs all along the side of this freshly paved road.

Activities 209

Activities Marketing Agencies 2 Paid Search Agency Case Studies 209

Webbiquity

JULY 28, 2022

Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. They provide a sneak peek of the new products introduced in the mail, in this case using four distinct sections. It also builds customer loyalty. 12 effective product launch email templates for enhanced performance.

Product 259

Product Effectiveness Template Marketing Automation Services 259

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. In 2023, companies that implement these best practices will gain the attention and loyalty of their customers. Video Video will be THE content marketing channel of 2023. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. But how do you do it well?

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Webbiquity

MARCH 31, 2022

If you make it easy and eliminate friction, they’ll reward you with loyalty. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Sprout Social

DECEMBER 6, 2023

It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections. If that’s the case, look into an influencer marketing tool, like Tagger.

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

PureB2B

JUNE 20, 2022

It was first studied by Robert Cialdini in his 1984 work, Influence. Push for case studies. Case studies take the power of social proof and multiply it many times over by expanding a short review into a meatier discussion. Effective case studies make the client the hero. Bank on social proof.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Think hero images, screenshots, or explainer videos. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Contently

MAY 26, 2020

Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier. This article is based off my webinar, How to Make the Case for Content Marketing: Compounding Returns and ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Porch Group Media

AUGUST 18, 2021

Groceries, clothes, medicine, toilet paper, pet supplies, home improvement, cleaning supplies, school supplies – the list is simply endless. Putting Brand Loyalty to the Test. Brand loyalty has been put to the test during the pandemic, with consumers trying and switching to new brands. The Rise of Online Shopping.

Ethics 64

Ethics Amazon Loyalty Paper 64

SmartBug Media

JUNE 5, 2020

In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year. That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit. In turn, they’ll reward you with their loyalty. Give B2B Clients Engaging Resources.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. Showing a target account that you’ve taken the time to craft personalized content for them can help build their trust and loyalty to your brand. But where do you start? What ABM tactics should you use? The same concept applies to account based marketing.

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Porch Group Media

APRIL 15, 2021

These results represent an increase from last year’s study, which found that 53% of organizations spend between 26% and 50% of their overall marketing budgets on social media advertising. This is what consumers expect and they will give their loyalty to brands who understand this. Facebook Outperforms Other Platforms.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Brightedge

APRIL 12, 2021

People’s relationships with brands also drive purchases and their loyalty. Building brand awareness and loyalty will also be a critical component of increasing revenue. Produce white papers and case studies that demonstrate your expertise. Show how your products and services help your customers.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Only B2B

JANUARY 27, 2022

Consider sophisticated ebooks, case studies, webinars, white papers, and other similar materials. In addition, lead generation: By evaluating a customer’s buying habit and directing them to you using up-to-date technologies, you can lay the groundwork for long-term partnerships and loyalty with them.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Tiecas

OCTOBER 30, 2023

This tailored approach replaces the ineffective ‘one-size-fits-all’ method, helping you make a more personalized connection that fosters trust and loyalty. That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. The content your team creates– whether blog articles, videos, ebooks, or case studies– will serve as more than just resources housed on your website.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

BenchmarkONE

NOVEMBER 10, 2022

This resource can be in any format – video, case study, eBook, template, white paper, or product trial. Furthermore, using the live demo funnel will help you establish a relationship with your customers and begin the journey toward ensuring their lifelong loyalty. Home Page/Landing Page Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Canadian Marketing Association

OCTOBER 19, 2018

Case Study: The TIFF Strategy. This is the second part in the CX Council’s 3-part blog series on how TIFF optimized its customer experience to build a loyalty ladder. In this second post, we explore TIFF's approach to addressing the issues identified in post one by making necessary changes to TIFF’s loyalty ladder.

Activities 48

Activities Paid Search Agency Advertising Agencies Loyalty 48

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Contently

APRIL 23, 2020

Last month, we quickly spun up new virtual events to address challenges our audience were facing, like remote content collaboration and making the case for content marketing. You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board?

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

ClearVoice

AUGUST 28, 2023

This can create an emotional attachment to your brand and increase customer loyalty. Case Study: Successful Expert Content Implementation A popular example of using a subject matter expert would be hiring a registered dietitian to write content for a health food brand’s blog. They know that they can trust you.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Madison Logic

MAY 15, 2024

With a stronger reputation and ample feedback, marketers can proactively anticipate what content keeps customer engagement high, which strengthens the success of expansion and retention efforts.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. White Papers. Example 1: Woobox case study. Study the language the source uses.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Porch Group Media

MARCH 30, 2021

11) The most common reason to shop at a particular physical shop is the price (89%), followed by location (51%), stock availability (41%), brand (40%), good warranty & return policy (28%), good loyalty program (21%), parking availability (18%), and shop environment (12%). Check out some of their great findings below.

Statistics 59

Statistics eCommerce Ad Exchange Mobile Marketing 59

Exo B2B

NOVEMBER 21, 2019

A few weeks ago, I got my hands on the 2020 version of B2B Content Marketing Benchmarks, Budgets, and Trends—North America , a comprehensive study of a field of activity that, as you know, is of particular interest to me. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Atomic Reach

FEBRUARY 15, 2019

Our culture promotes individualism and customization, and brands that tap into these concepts through personalization reap the benefits of customer loyalty and engagement. A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

PureB2B

MAY 30, 2022

Case studies explore real-world usage of your products and services and how they have helped other companies achieve success. White papers break down the features of your products or services in practical terms.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Navigate the Channel

NOVEMBER 22, 2022

Here are effective customer nurturing tips to help cement your bond with your customers to earn their trust and loyalty. Did they visit your website, respond positively to a lead generation email or download a white paper or brochure? It stands for Attention, Interest, Desire and Action (Not an opera in this case.)

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Hubspot

APRIL 10, 2019

Customer Case Studies. Before you put pen to paper, though, you must remember that people don’t just want to know what your company does and how you do it. Customer Case Studies. Ask Me Anything. Explainers. Product Promos. Just like your explainers, make sure you diversify your tutorials’ visual stimuli.

Youtube 77

Youtube Advertising Channels Video Marketing Word of Mouth 77

KEO Marketing

MAY 24, 2017

In addition, 73% of respondents from the report said they looked at a case study while doing their research, and 96% of respondents said they wanted content that contained more input from industry thought leaders. Your content plan may include whitepapers, blog posts, SlideShares, case studies, videos, and guides.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

SalesIntel

MARCH 14, 2022

Not long ago, consumer data was collected through face-to-face interviews and paper surveys, which meant that many assumptions had to be made when creating goods, services, and content. In any case, it’s critical to make this individual as holistic as possible. Drive Brand Loyalty and Profitability.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

SalesIntel

MARCH 14, 2022

Not long ago, consumer data was collected through face-to-face interviews and paper surveys, which meant that many assumptions had to be made when creating goods, services, and content. In any case, it’s critical to make this individual as holistic as possible. Drive Brand Loyalty and Profitability.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Lead Ranking Paid Search Agency 52

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Using specific arms of marketing, like community building and social media, upselling to existing customers is easier when customers feel loyalty and camaraderie with a brand.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154