SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Sponsors find their personnel tied up for days, leading to potential financial implications and disruptions in study timelines.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

SalesIntel

SEPTEMBER 14, 2023

Check References: Ask the lead database providers for references or case studies from their current or past clients. Here’s why compliance matters: Legal and Ethical Considerations: Non-compliance with data privacy regulations can result in legal issues, fines, and damage to your company’s reputation.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

QuanticMind

JUNE 6, 2023

In some cases, marketers fail to set the CTA apart from their other text. Studies show that red is a hot (pun slightly intended) color for CTA button success. CTA text that is far larger than the text around it can come off as obnoxious or demanding. Make sure you have a visible CTA We know, this one might seem obvious!

Practices 52

Practices Conversion Best Practices Landing Pages 52

NuSpark Consulting

DECEMBER 30, 2012

Reassure that when audiences click your ads to get to your landing pages, include trust factor content such as testimonials, case studies, association logos, and a privacy policy link. . Take advantage of responsive design for your website, or at least, insure that your website and landing pages are mobile friendly.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Computer Market Research

FEBRUARY 6, 2018

The nature of Co-op advertising programs demands a flexible and time-saving system that can assist the channel manager in gauging the performance of their marketing programs. A 2017 study from Wakefield Research and Concur reported that 84 percent of small businesses are still using some sort of manual process.

Work Management 60

Work Management Marketing Management Advertising Agencies Privacy Policies 60

Act-On

NOVEMBER 7, 2023

Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. In contrast, bottom-of-funnel prospects and newly onboarded customers (including active renewals) demand a higher cadence of emails to support and inform. Email Deliverability: What is it, anyway?

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SugarCRM

DECEMBER 11, 2013

On-Demand Webinars. Case Studies. I have a serious case of wanderlust. Privacy Policy. Marketing Heroes. Partner Portal. Agencies & Consultants. White Papers. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series. Email Tourism.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Buzz Marketing for Technology

JUNE 27, 2008

Legislation & Public Policy. Find out why a new study picks Googles Messaging Security over competitors. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. Privacy Policy | Site designed by AMAInteractive a div. You can buy the book from Amazon and visit his site at www.distributiontrap.com. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

Privacy Info New! demanding consensus â?£ Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Privacy Policy & DMCA. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

QuanticMind

OCTOBER 5, 2018

The CTA is your instruction to your reader after you have made the case for your brand. In some cases, marketers fail to set the CTA apart from their other text. CTA text that is far larger than the text around it can come off as obnoxious or demanding. A privacy policy. The reason? Try first person speech.

Conversion 40

Conversion Practices Best Practices Landing Pages 40

Binary Demand

JUNE 3, 2024

Each stage demands distinct strategies for optimal results: Prospects (Top Of The Funnel): At the onset, the emphasis lies on brand awareness and educating potential prospects about the value of your service. Unlock the potential of your B2B sales funnel stages with Binary Demand.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Privacy Policy | Site designed by AMAInteractive a div. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Privacy Policy | Site designed by AMAInteractive a div. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril. Use case studies to demonstrate tangible results. Privacy Policy | Site designed by AMAInteractive a div. It is all about the customer and not you and your company. All Rights Reserved. Resources

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 10, 2010

Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions. GRTaylor — Yep!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Madison Logic

DECEMBER 14, 2023

Smarter Use Cases for Generative Artificial Intelligence (AI) and Machine Learning It’s no surprise that AI and machine learning are the big talking points for B2B marketing predictions. More Focus on the Momentum from Brand Awareness to Demand Generation Marketing teams have often had to tradeoff between their brand and demand activities.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Industrial Marketing Today

MAY 21, 2010

Privacy Policy | Site designed by AMAInteractive a div. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Another good example that I’ve seen is Indium Corporation. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Privacy Policy | Site designed by AMAInteractive a div. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Privacy Policy | Site designed by AMAInteractive a div. One-size-fits-all site content will not help you engage. of Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

CoSchedule

JANUARY 24, 2023

This may include understanding audience demand for the topic through keyword research as well. Tools like AHREFs , Ubersuggest , and Google Trends can help you understand the demand for your anticipated blog post content. Plus, join our email list to stay up to date. Your download should start shortly. Get the conversation started.

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Circle Studio

NOVEMBER 15, 2018

To meet the demands of today’s marketplace, B2B marketers’ role has and will continue to expand beyond the comforts of the marketing department. This will form the foundation of the brand which will be augmented by greater reliance on brand research, client perception studies and competitive analysis.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. But this isn’t always the case. It’s unlike anything else you may find online. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

NOVEMBER 24, 2020

Marketing compliance is the action(s) taken to make sure that your content, customer data and business practices comply with the laws and policies that protect consumers. It prevents organizations from using deceptive tactics and safeguards the privacy rights of consumers. They had to settle the litigation – worth $1.55

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Paid Search Agency 64

Valasys

SEPTEMBER 28, 2021

Within the realm of digital marketing, everything about your company significantly relies on how you finalize your b2b website design and synchronize your content marketing strategies such as posting high-quality blog posts and case studies to attract, engage and convert your targeted user groups.

Design 52

Design B2B Privacy Policies B2B Sales 52

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. link] Demand Satisfaction!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

AUGUST 7, 2019

Studies show that social proof is effective for persuading people to take a desired action. Use case studies that highlight customers similar to your target. Privacy policy. One study found that a three-second page load time can result in losing nearly half of your potential customers. Social Proof.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Buzz Marketing for Technology

JUNE 27, 2008

Legislation & Public Policy. Should BlackBerry Users Demand Overtime Pay? Some Lawyers Advise Drafting Corporate Use Policies Now. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

SEPTEMBER 16, 2014

It''s like when you see a really long line outside a nightclub and assume that club is really good because it''s in such high demand. 2) Case Studies. If you want to take your customer testimonials a step further, link those short quotes on your landing page to case studies. 2) Privacy Policy.

Landing Pages 28

Landing Pages Privacy Policies Case Studies Case Study 28

Buzz Marketing for Technology

JULY 28, 2008

Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet. s campuses, with faculty and students demanding cost-effective wireless solutions for teaching and learning. Related Articles.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

BDB

SEPTEMBER 27, 2023

According to a recent global study conducted by LinkedIn and Ipsos, lead generation accounts for an average of 36% of B2B budget allocation and spending, ahead of other significant areas, such as brand building at 30% and demand generation at 20%. The ‘send twice’ rule is also helpful to improve engagement with your content.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26